- I rank number one for one of the most competitive
key terms out there on Google.
Can you take a guess what it is?
It's online marketing.
You know what?
Guess how much money that one keyword makes me?
Little to nothing.
Why?
Because I picked the wrong keyword to rank number one for.
Hey everyone, I'm Neil Patel, and today I'm gonna
share with you how to find the right keywords
to rank number one on Google for.
(lighthearted bouncy music)
The first tip I have for you is
go put in your competitor URL, in semrush.
What semrush will show you is your most popular pages,
that your competitors are getting getting traffic for.
This will give you ideas of what your competitors are doing.
If your competitors are bigger than you,
they probably know what they're doing,
and they're probably going after keywords and traffic,
that's converting into leads and sales.
You wanna make sure you look at your strategy
before you come up with your own.
Once you've figured out their most popular pages,
go take those pages and go put them int ahrefs.
Ahrefs will show you how many links
each of those pages have,
and you know what the hardest thing is,
is to build links?
What you wanna do is go look for the most popular
pages that has the least amount of links.
That means those are the pages
you should be focusing on first.
It'll give you ideas on all the keywords
that your competitors are ranking for when they don't have
a ton of backlinks.
That'll give you idea of the ones
you should be targeting first,
'cause not only will they drive you a lot of traffic,
but they're the lease competitive
because you don't have to build backlinks.
The second tip I have for you is use Google Search Console.
Did you know that Google gives you a free tool
that helps you rank number one?
Yes, it's called Google Search Console.
It breaks down all of your rankings,
the key words that your pages are getting traffic for,
and even the positioning as page 1, page 2, page 3,
the six spot on page one, right?
It breaks down exactly where you're ranking.
Now the cool part about Google Search Console
is when you dive deep into each of your pages
using the search analytics,
it shows you all of the impressions that you're getting
for keywords that you're on the bottom of page one for.
The reason you wanna go after the keywords
that you're at the bottom of page one for,
it's way easier to rank number one for a keyword,
that you're already on the first page for,
versus going after a brand new keyword
that you're not even in the top hundred for.
Going after a brand new keyword that you're not even
in the top hundred for, is a lot more work
than going after one that you're already
on the bottom of page one for.
While you realize that Google Search Console
is that you rank for a lot of long tail keywords
at the bottom of page one, that you're note even
trying to go after, but yet they drive traffic,
and they convert visitors into customers.
So once you have those keywords, you wanna look at them,
and Google Search Console shows you all these keywords.
You wanna then go to your landing page,
and make sure that those keywords are are in your title tag,
your meta description, your heading tag,
and within the content of your page.
By doing that, you'll slowly start increasing your rankings
for those pages that you're at the bottom of page one for.
The last tip I have for you to finding amazing keywords
is to use Google Trends.
It's another free tool by Google.
It breaks down keyword traffic from web images, news.
This breaks down what keywords are climbing in popularity,
and you wanna go after the keywords that aren't popular yet,
but are climbing.
Foe example, Apple has a ton iPhones, right?
I don't know what's the next one they're gonna release,
but let's say it's the iPhone 100.
If they're gonna release the iPhone 100,
you wanna talk about it before everyone else
is talking about it, because the moment
you're one of the first adopters,
one of the factors that Google has when it comes
to rankings is time.
It's hard to outrank older pages.
It's not impossible, it's just harder,
so why not be one of the first people
to blog about new terms that aren't popular yet.
So, let's say the iPhone 100 is coming out.
You can be blogging about it.
You can be blogging about iPhone 100 cases,
iPhone 100 apps, new features that they have,
and even if you don't know 'em all,
just blog about the ones you do know about.
You could even make your own predictions.
Let's say you don't even know anything
about the iPhone 100.
You could be writing articles about
huh, here's my 10 predictions for the iPhone 100.
Even if they're wrong, that's okay.
You're not lying to people.
As long as you're taking really good educated guesses,
and providing amazing content, people won't have issues.
So write about new upcoming keywords,
because you're not gonna get traffic from them
right away, but in two, three months, or even a year,
you're gonna be dominating, because no one else
went after those keywords before you did.
Just think about green tea, and acai berries,
and all of those hot crazy nutrition terms.
Yes, they're really popular now, and they're buzz words,
but back in the day, no one was really looking at them.
If you're not sure what keywords are up and coming,
just tell me the keyword, or link in the comments below
using the Google Trends link,
and I'll tell you if it's a good keyword,
or a bad keyword,
if it's up and coming, or it's declining.
That way you're not wasting your time writing articles
on stuff that won't be popular.
Make sure you describe to this channel, share it,
leave a comment below and I'm there to help you succeed.