[Fifi, PM] This is FigJam the online whiteboard where teams can ideate and collaborate on everything from
discovery to design sprints. I'm a Product Manager at FigMunch, a delivery app from Hong Kong.
We are using feedback from our users and research team to brainstorm and prioritize
our roadmap as we expand into new markets. I'll create a FigJam file to organize our thoughts
I can click the new file button here or type FigJam.new into the address bar
To prep the board I'm using shapes to create title cards for designated feedback areas
I'm also going to adjust the colors and text size in these shapes to make them pop next
I'll drag some stickies to the board to add some ideas and get things going
I'm using the marker tool to create an effort and impact matrix if I hold down shift
I can draw a perfectly straight line
Sweet now I'll add a text box to label each axis
I'll add FigJam's agenda stickers from the library to give everyone the rundown
Great now it's time to share the file with everyone involved
Looks like the gang is all here and using high fives and cursor chat to say hi
FigJam has all the tools we need to run the meeting let's start an audio conversation
All right everyone click my avatar to follow me on the board and I'll give you all the rundown
of what we're doing. During this section we'll dedicate some time to add our learnings and
customer feedback under the designated sections. Next we'll discuss organize and prioritize tasks
I'm putting 15 minutes on the timer to keep this section on track let's go
[Crystal, designer] We've heard the search bar is hard to find because of the low contrast we can increase the contrast of the field to increase visibility
[Fifi, PM] Oh! That's a great call let me grab the current design from our file and paste it here
Is this what we're talking about? [Crystal, designer] Bingo!
[Sarah, researcher] The research team is always hearing that people want a way to quickly reorder their past meals
[Dan, supporter] We could also add the ability to create a favorites list
[Everyone cheers]
[Fifi, PM] Oh! We could add filters for diet preferences like vegan or halal
I'm pasting this screenshot from a review site that I love
that was great and look at all this feedback. Let's put another 15 minutes on the timer and use stamps to vote for our favorite ideas
[Sarah, researcher] I love this idea Fifi we hear this all the time in our focus groups
[Crystal, designer] Rogie and I have wanted this future for so long let's make it happen!
[Dan, supporter] We hear this a lot in support customers would love if we added this feature
[Fifi, PM] Thank you everyone. Time to prioritize!
I'm going to select the top ideas duplicate the stickies and bring them to the matrix
let's tidy these up a titch and time box this portion to another 15 minutes
[Sophie, engineer] Our data model makes filtering by diet easy to implement we could probably knock this out in a sprint.
[Fifi, PM] Oh, that's great! I'll move this to the high impact low effort quadrant
[Sarah, researcher] Our data team thinks the reorder feature will increase order volume and improve customer
retention I know it will be a big lift but it's going to have a huge impact perfect
[Crystal, designer] Improving the search bar visibility should be
easy I'll create a branch of our design system to test some ideas
[Fifi, PM] Great since we still have some time left let's have a quick look at our user journey diagram
to see how the new reorder features fit into the experience
[Sarah, researcher] Oh, let me paste the diagram for our current user journey
[Fifi, PM] Where do we think this could fit?
[Sarah, researcher] When we observed users they were trying to find a history tab with the reorder button.
[Crystal, designer] Ooh, we could save some taps by displaying a reorder button on the home screen
[Fifi, PM] Oh, are you thinking something like this?
[Sarah, researcher] Maybe we could make it an experiment we could A/B test both options?
[Fifi, PM] Oh sounds like we're about to make customers happy!
[Everybody cheers]
[Crystal, designer] I'll copy this new diagram to our design file and get started on some explorations
[Fifi, PM] Awesome I'll also move this file to our team so you all have access.
Thanks for jamming everyone! Bye!
Now you've seen how FigJam helps us make our customers happy.
Visit the Figma Community for inspiration on how to make your team exercises fun and effective using FigJam.
Thanks for watching!