if you suck at social media so will your career we're going to talk about that in this video hey
man i really like your work you're really good at what you do where can i find you what's your
instagram i want to follow you oh i'm not really into like the whole social media things like that
like i think my talent speaks for itself oh okay you just do this as like a hobby or something yo
man i do this like for real for real i'm about to blow up this year watch here man let me let
me talk to you for a minute if you suck at social media so will your career it doesn't matter how
much time energy and money you put into whatever your talent is creating music creating videos
the tenant factor alone isn't gonna get you the results that you want because how are people
gonna find you how are people gonna discover you when no one knows who you are they stop and think
just for one second where can you reach people from all around the world at any given time it's
on social media now if this was back in the day we'd be talking about newspaper and if everyone's
reading the newspaper you need to show up in the newspaper if you fast forward a little bit more
everyone was watching tv and so you needed to show up on commercials nowadays everyone's on facebook
instagram twitter youtube tick tock all the different social media platforms
so therefore if you're not in those places how the hell do you expect to have a career all right you
guys so i'm down here in orlando florida and i'm about to link up with the very talented adam ivy
what's up man nice to meet you in person shout out to adam i appreciate the collab we talked about a
lot of other good interesting things people don't realize that for the first eight years of youtube
i edited every single video myself believe it or not i used to deal with horrible social anxiety
and i still get that way sometimes with crowds because there's been a lot of times where i'll
try to fight through it like it's transparent that i'm not happy talking about whatever it is
what's going on what's going on guys that might be something like that all started as like a internal
hype thing because i knew if the energy started like that i would have a standard to keep riding
if i was just talking slow hey guys that might be welcome tomorrow like people would get bored
i would turn into white noise and they would do something else while trying to listen and they
would tune me out quick plug shout out to we troy if you like this shirt right here hit up we troy
on instagram what's up everyone my name is crack like welcome back to crackalack tv today i have
the one and only adam iv share some gems with you guys about the importance of social media you are
the only person that i've ever met that pronounces my name adam iv what is it it's like fancy it
makes me feel it's just ivy ivy yeah like poison ivy because the way you say it out of my v it
almost like roman numeral four yeah i'm like one four yeah yeah so from now on i'm gonna pronounce
one out of my v out of my v what's happening it's out of my v i feel like french or something that's
kind of fancy today we're in the year of 2021 and the excuse of oh i suck at social media it's
that flew in what 2005 2006 maybe 2010 but in 2021 if you suck at social media that's the day
and age that we're living in right now absolutely like there's so many people out there that see
social media and they're intimidated by it whether you're just starting to make music whether you've
been making music for 10 years the importance of social media doesn't look like it's really
legitimate up front because you're like well i may need to make music i need to build a brand
i need to be this guy that's going to be the next little wayne the next drake the next ed sheeran if
you're not into hip hop but uh the importance of social media is not about necessarily
building a bunch of fans to go to your music it's about building a bunch of fans that care about you
because i don't remember the last time that i ever became a raving fan of somebody because i
saw a spotify ad with their new single i need to care about a person there's an emotional trigger
no different than if you see a commercial for mcdonald's if you see a commercial for
ford the auto manufacturer if you see a commercial for nike it makes you feel a certain sort of way
maybe patriotic maybe it makes you feel motivated to get out there and lace up your shoes and go
kick a soccer ball for the first time in five years but the importance of social media is all
about being social with a group of strangers that you can convert to followers that you can convert
to fans and so there's so many people out there that just look at the craft they just look at
what they want to fill the shelves with in their store but they don't care about the store itself
so they have this huge product pile of songs of music videos of songs written recordings all these
different engineering sessions maybe if you're an engineer and they expect people just to discover
them like they're standing at their living room window waving at cars and people are just stopping
in their driveway to buy whatever they're selling and it doesn't it doesn't work like that anymore
it used to at one point maybe because it had such a low competition rate because nobody was
on myspace in the beginning right nobody was using facebook when it was just for college students so
if you went on there and promoted your music oh there's somebody promoting music when everybody
else is talking about the college activities and stuff like that but now it's a necessity
right i think this is a reason why talent doesn't excite me because i know that i've seen just in
my studio in lansing michigan some of the most talented people come in and they make a banger
and i don't get excited because i know that no one's ever gonna hear the song because they don't
understand social media they don't understand creating and putting out content around this
product which would be the the song or whatever it is and actually luring people in to
be interested or give a [ __ ] when you actually put the song out so many times people look at
the music as if that's what defines them they are attached to the identity of a song today
they're attached to a sound that they have within the projects that they're working on now
but what happens to the guy that attaches his sound to crunk music back in 2005 what happens
when it's completely irrelevant now in 2021 does that guy become irrelevant because he attached
himself to that or does he evolve because there's plenty of artists little john specifically yeah
he helped build the crunk movement then everybody around it built that out and then it evolved into
trap crunk and then trav i mean i'm making up stuff right now i mean i don't know if they ever
call the trap crunk but like ti ti went from very crunk heavy tracks back when he was working with
the neptunes and working with other producers in the space and then he evolved out into more of the
trap sound that we're familiar with now with the snare rolls with all of these different things and
you have to evolve and that really is predicated on who you are to a bunch of strangers like i said
because if they feel attached to you it doesn't matter if you're a machine gun kelly who went from
hardcore rapper to like emo rocker now people are going to continue to follow you look at taylor
swift taylor swift with all the swifties making traditional relatively traditional modern country
music a decade ago and then she said you know what i don't want to make country anymore it doesn't
feel like me i want to change over to pop there's some people that weren't very happy with her but a
lot of people went with her and that's why she is who she is now coming back with the record
recently willow which is more of a country record so she's allowed to evolve she's allowed
to maneuver look at uh artists such as lady gaga for example how many times has her sound changed
you know she has a soundtrack record that that did huge numbers with bradley cooper
with the shallow record right and that's not what people were knowing her for when she was doing
the telephone track when she was doing tracks with beyonce and who knows what doing all these
dance records she did projects with uh not frank sinatra but tony bennett yeah for that matter but
that's because people are attached to her as a brand and social media built that for her you can
have a whole lot of product you can have a whole lot of songs you can have a whole lot of work
that's there but if i hold a hard drive right now and say that this is the most amazing
collection of music that you've never heard how do you access that hard drive
how do you get people to trust that you're telling the truth you have no track record
if you're not on social media if you don't have any visibility how are you going to be heard
right because music just doesn't magically land on playlists because it's good now don't get me wrong
we do have outlying situations where somebody might have their first like olivia rodrigo with
the the uh driver's license song and i believe i'm pronouncing that correctly came out it kind of
came out of nowhere there's some stuff behind the scenes i think she was like a disney teen way back
a long time ago but she has this driver's license song that goes crazy and it goes crazy because of
social media it goes crazy because of tick-tock now it's in commercials all these celebrities are
lip-syncing it playing it sharing it loving it she comes out with an album probably did
more numbers than most traditional artists because of social media so not trying to hijack this video
where do you start when you don't know what to do on social media where do you start when you're
intimidated by it where do you start when you see all these other big artists that have all
these big numbers multi-million fans with blue check marks left and right and you don't feel
like anybody's going to listen to you you don't feel like your voice matters you don't feel like
you have an audience because you don't let's face it but where do you start i think what we'll do
is we can break this all down in another video i'm not ending the video but that'll be in the
description box where we can go over the simple steps that you can take to build a brand from
scratch you can get on social media and start building subtraction you know this guy right here
has been in it for decades been doing it for a long time you're watching this video right now
because he wasn't afraid to lean into social media when a lot of other people in his space were he
wasn't afraid to get his name out there he wasn't afraid to get on camera he's not afraid to work
with artists and help them inject some of these strategies and some of these foundational elements
into the artists the producers that come through his studio or some of you guys who are watching
his videos on the behind-the-scenes stuff you got you know malik over here with the camera skills
and he understands the power of it so you need to understand that it's not just all about the music
it's not just about the social media it's together it's two it's woven in together if you're a chef
you're not just worried about the frosting you're worried about the consistency of the cake and the
different baked goods that you're you're putting out there but without butter without flour
without sugar you're not able to do the whole recipe and social media is part of that recipe
that we all need to focus on when it comes to building a career and building something special
that'll last long term when it comes to music that's that's what i was thinking when you're
talking about evolving and actually having a career out of it it's a necessity the the whole
i remember back my space days right i seen that myspace was the thing that everyone was
on and so if i wanted to separate myself from my competition i'm paying attention to myspace okay
they got this many friends on myspace remember that or i used to have a music player let me get
my statistics up and so that when myspace was the thing if you were big on myspace you had a better
career you were more connected to more people because of myspace focusing on that then when it
changed to facebook it's like whether you like it or not facebook's where it's at i was one of the
last people that actually converted from myspace to facebook because i had like 200 000 friends
on myspace i was the man on my space i was never in his top 12 i'm going to hold it over his head
for the rest of my life and that's kind of true we didn't know each other back in the myspace days
i was killing it on myspace back in the day yeah yeah man myspace is where it was at well then
after facebook you have instagram and when tick-tock first came out i i missed an opportunity
you know i was one of the people like oh it's a new platform i'm already doing youtube and
facebook and twitter and all these different ones i don't have time for it but i wish i'm
saying this on record i wish a year ago that i was going crazy on tick tock because that could
have changed my life today just from being on that platform we experienced the whole vine trend come
and go and so we were jaded we were like no this is gonna be another vine it's gonna come and go
true and just like you i i missed the ship when it came to the first big pop that everybody was
receiving from tick tock but it's not too late for us to go on there and attack and build up
no different than youtube yeah you know so if you're a music producer watching this and you got
fire beats or you're a camera guy and you're amazing at music videos you're a music artist
you got great music look at that as like the party but how do you get people to show up to the party
and that's with the promotion of marketing and where people are at is on social media every day
they're on their phones they're scrolling through instagram they're scrolling through facebook so
you need to be there amen where do you start like we talked about you guys probably know that you
need to be there you might look at social media and consume a whole lot more than you create i've
been there you've been there a lot of people early on do that and i invite you to do that because you
got to understand what you like you always want to lean into things that you're good at things that
you think that you would enjoy and never feel like you're just fighting who you truly are just to try
to make a whole bunch of strangers happy we really need to merge the two so i say that in another
video we stop and we break everything down where should people start where should people look to
uh find inspiration what people need to make the content because let's face it you don't need a ten
thousand dollar camera and super fancy lighting you don't need any of that stuff to get started
one thing i say all the time is use what you have until what you have pays for what you want i know
you've experienced that i've experienced that my boy malik over there my boy chico over here we've
all experienced that and you can too uh and so over on my channel let's break it down let's talk
about your experiences let's talk about the steps that you can take to do that and we can put a link
in the description box below if there's no link in the description box below it's because we just
went for food or something and we got lazy apologize no you got to follow through with
this stuff guys that's one of the main points that we need we need to kind of push out there
social media is all about sharing who you are you know what let's not talk about it right now we'll
talk about it in another video but if you're not on social media right now what are you waiting for
you need to get on it because next month next year next decade when you say oh i really should
have got on it i really should have got on tic toc we all do it and the only only remedy to
that is to get on it so uh yeah if you want to be heard you need to be seen you need to build
the audience around what matters to you because at the end of the day marketing is pretty simple
you're passionate about something a whole lot of strangers don't know who you are you need to find
those strangers and get them passionate about what you're passionate about so click that link
see you guys next video i wasn't trying to debo yeah i'm sorry sometimes i get on a roll i'm like
in the back of my mind i'm like i need to shut the [ __ ] up and let him talk