Online writers stop doing these five common mistakes, whether you're a content writer or
a copywriter. These five common writing mistakes will apply to you, and I'm going to
bat. Maybe you haven't ever heard the first one?
Ready. Let's dive right in.
I've written five books, I've been writing full time as an entrepreneur.
All of my businesses are built on content creation and writing.
It is my passion. It's what I love to do.
It's why I coined the term the content hacker.
Was that spiel even necessary?
I don't know if you're here for the first time, maybe it was that said, let's get into
my five writing mistakes.
Ok, the first one, your mindset isn't big enough.
What really?
I thought we were talking about writing.
Let me explain.
So this is true, whether it's the writer you're hiring or it's you writing content.
Imagine trying to sell a million dollars worth of a product or a service from a place
of I don't have enough.
I lack today is a horrible day.
I am not making enough money.
Do you think the million dollar product will show first or that mindset you have of
lacking not having enough will show first?
You know, I've interviewed tens of thousands of writers.
I continue to hire writers even for my second and third businesses.
I've worked with many new and talented writers that came from a place of negativity.
You know, maybe it was their first project.
They were just starting out, but you could see in their writing a complete lack of
confidence due to that mindset.
Now these writers I've mentored and they've gone on to write incredible content.
By the way, if you need a writing course, check my writing courses out.
But let me tell you, that mindset means that your copy will leave money on the table, if
not deter customers from even buying.
So take a deep breath picture.
Visualize the success of the product or service you're selling.
Take that minute to start there and then begin writing your
Clients or you, if it's your brand, will thank you later.
And on the flip side of the writer hiring experience, you know, I've also hired writers
that had that abundance mindset, and let me tell you their copy freaking hit the mark, if
not blazed the rocket off the ground.
You know, they believed in me.
They represented my product or my service incredibly well.
They were confident enough to say that this is the best product or service on the market,
and they had the writing chops to convey that on a sales page.
So yes, there's skill involved, but it's also mindset.
You have to believe in what you're writing about.
You have to believe in the topic and if you know nothing about it.
Start with research.
Start with getting to know what it is you're writing about.
Get to know it intimately.
And your copy will not leave money on the table.
Number two, boring headlines you're writing can be gold.
You can have the best five thousand word article on the planet, for example, on how to
start a blog. But if your headline is just how to start a blog, how does anyone know
that you are different?
That your article is incredible, but they should read it right now, and it's so easy to
spend a headline into something more powerful and better.
For example, let's say you were writing about mortgages.
Your headline is 15 things you need to know about a mortgage.
What about the fluffy, little known and surprising benefits of getting a mortgage?
What even I kind of want to know what's in that article?
If you inject some power words along with numbers which psychologically get more reads
and clicks than non numbered headlines, then your chances of success go way higher with
that one piece of content.
And if you're asking yourself, Well, Julia, what's the difference between clickbait and a
click worthy headline?
Tell yourself this.
A single difference is are you upholding the promise you make in the headline in your
article? If you are, you aren't doing clickbait number four.
This will also leave you a ton of money on the table.
You aren't using proven templates unless you are Charles Dickens, Ernest Hemingway, C.S.
Lewis, and you're writing an incredible fiction novel that no one's ever seen before.
You need a template, my friend.
Let me tell you all the blogs that I've written with a framework.
My favorite is the pass problem agitate solution.
Every blog I've written with that framework gets way more success.
And let me explain that a little bit.
So the past framework piece problem agitate solution simply means that you open with a
problem. You start naming and explaining that problem.
Then you agitate it.
You tell your reader why they need to solve that problem right now.
Maybe get them a picture of the dream life on the other side of that.
Problem agitated.
Tell them why they should care and then bring in the solution, give them a guide,
whatever it is that you are writing about as a solution.
And if you follow that framework just to open a blog, the amount of reads you get on that
one blog versus the one without it and the one that's just written is incredible.
How do you find these proven templates and frameworks?
The best place to go?
Sadly, is not Google, because there are many frameworks that are actually wrong and
invalid and not data backed.
The best place to go is a writing mentor or a writing course.
Yes, it means you need to invest, but this is your business, your revenue we're talking
about and you are leaving money on the table if you don't have a framework for your
content, your copywriting skills.
I have some writing courses you can check out at Bankrate.com forward slash writing
courses. Yes, all of them include proven frameworks that are heavily data backed.
I don't teach it unless it has a success story beneath it that I have tested and
implemented myself.
And there are so many other amazing writing courses out there that also have these proven
templates and frameworks.
Number four, this is one of the most common writing errors.
You're still writing essays and you're not totally to blame because we are still being
taught this in high school and college.
But let me tell you, those long chunks of content do not get read on the internet.
Even Elon Musk was in a ticktalk one time, saying the essay Style is dead, you guys,
it's not going to work great up your content.
Some of the top revenue producing blogs in the world have one sentence per paragraph.
That's it. And sometimes that sentence is one or two words short.
Powerful copying works on the internet to get readership and audience views sales.
So don't miss out by publishing essays when if you need some help kicking the booty to
get rid of this terrible habit.
Check out the unlearn essay writing course, which is one of my writing courses.
It comes with mentorship with me where I critique and I look over your work to make
sure that it's ready to produce revenue and work.
So check that course out now.
I'll put the link here on the screen.
Number five This one's for the entrepreneurs out there writing Mistake number five.
You're still writing all your content.
What? Let me tell you, I'm a writer and I hire writers.
I have a team of seven plus writers just to produce my content.
There is no way I could do what I do.
Be a mom girl, a second kid, which I currently am.
I have a family. I have a life.
If I didn't hire and delegate, I just want to add in the wording of make sure you know
what you're doing first before you hire, because the last thing you want to do is hire
someone and not know how to direct them.
You should know what good content looks like even before you hire a writer.
And if you're like, Well, Gillian, I'm happy writing all the content.
Let me ask you this Do you want one hundred k months?
Heck, even to get to a 40k month, I had to hire writers and editors and a blogging
manager. Investing in her business directly pays off, and you're not going to build a
seven figure brand without help.
You just aren't quit being the lone wolf.
All right, guys. If you want 10 more of the most common writing mistakes I've seen,
download this free guide.
I'll show it on the screen here.
It's that content hacker dot com forward slash writing mistakes.
You will learn the 15 most common writing mistakes with a little tip on how to help you
actually overcome them.
So that guy is completely free.
Go grab it now if you haven't yet.
And as always, thank you so much for watching.
Thanks for being here.
Please tell me in the comments what you thought of this video.
Do you have a writing mistake that you see a lot?
Or maybe you make yourself tell me in the comments?
Let's be accountable.
Let's hold each other accountable, and let's grow, improve and skyrocket our success
online. Like if you learn anything and be sure to subscribe so I can keep seeing you
back here in the comments and the views and cheers to your success.