So we are almost in the middle of 2020 and I guess it's the right time to talk
about all the updates and changes that happen on Pinterest this year so far the
changes are quite dramatic and I know a lot of people are searching for this
exact video to find some clarity on what's going on on Pinterest I'm here to
help you get your head around it
hi I'm Anastasia of AnastasiaBlogger.com I'm a Pinterest marketing expert
and on this channel I share my Pinterest tips as well as more general blogging
and online business tips every Thursday if that's what you want to learn about
then subscribe and hit the bell button to get notified when my new videos go
live if you've been on my channel for a while
maybe you know it's not my first video about Pinterest updates the previous
video I made in September 2019 and it was a wrap up of all the changes that
happened last year if you're curious to see what you missed I will give you a
link to that video in the description below this one but the thing about
updates is that they just keep happening and of course I can make a new video
every month about the new stuff happening on Pinterest what I can do
though is update the article on my site which is a chronological collection of
all the recent changes and updates on Pinterest I will give you a link to that
page in the info icon in the top right corner and in the description below this
video so if you watch this video on YouTube a month or maybe three months
later than I publish it and you're not sure if it's still up to date all you
have to do is visit this page on my side and I'll keep adding the information
about new updates every time something important happens on Pinterest it's just
so much easier to quickly update the page rather than making a new video on
YouTube every time so in June 2020 Pinterest made a new live session with
tail and scheduler to address some of the questions about the algorithm
changes and updates on the platform that seemed to affect a lot of accounts just
to remind you in February 2020 Pinterest and tailwind already announced the new
best practices recommended on Pinterest and I made a detailed video
about it I'll give you a link to that video in the top right corner and in the
description below this one don't miss it because it will really specify for you
what other daily painting limits how often you can rip in the pins that you
created safely without putting your account into risk of being suspended and
also what Pinterest means when they talk about fresh pins on the platform a lot
of people who watched the live session in June we're not quite happy with it as
it seemed that it didn't actually address the question of what is actually
going on with algorithm and what we as content creators should do to stay on
top of all of these updates well I can honestly tell you I wasn't surprised too
much that Pinterest representative didn't tell us exactly what's going on
and mostly shiri emphasized how it is important to create fresh beans and
fresh content to please the new Pinterest algorithm we knew it since
February didn't we we just didn't realize that one day we will actually
see and feel this algorithm update affecting our traffic from Pinterest so
if you ask my opinion on what's going on it's quite simple Pinterest gave us a
heads up in February and March about the coming algorithm change and now they're
actually implementing it by giving more space in the field and in the search
results to fresh beans compared to the pins that have lots of repeats so
accounts that used to get a lot of traffic because their pins were so
popular in had lots of repeats on the platform are now affected and they're
losing traffic because Pinterest is slowly but steadily pushing more and
more fresh pins to the feed another question that was addressed during this
call is whether or not it's good to keep using tailwind schedule if you're not
sure what tell when this I can really tell you that it's an authorized
Pinterest partner that allows you to automate and schedule your pinning even
months in advance I have a detailed tailwind tutorial on my channel and I
will give you a link to it in the description below this video 10 in the
top right corner so there were some rumors based on confusing responses from
some of the Pinterest support agents that it might be best to upload pins
directly on Pinterest versus scheduling them with a third-party tool but during
this live session that I'm talking about Pinterest representatives made it clear
that it's absolutely fine to use either native Pinterest scheduler or a
third-party scheduler like tailwind so guys as long as you are creating fresh
pins that's all that really matters for Pinterest as for repents Pinterest
representative confirmed that they will be still getting some distribution on
the platform but not as much as before and the best way to grow your account
and traffic from Pinterest is really by creating fresh pins so this was the most
recent information about Pinterest algorithm changes and now if you don't
mind I will switch to my screen to show you the other updates and new features
that appeared on Pinterest recently but I will only go as far as the beginning
of 2020 and I will not cover in this video anything that happened last year
and before I go there I just wanted to tell you that you can always count on me
for giving you the most up-to-date information about Pinterest marketing in
my Pinterest SEO traffic secrets course I cannot always publish new videos like
this one on YouTube super fast as soon as anything important happens but I
surely can inform the members of my program about these changes in the
student-only Facebook group that comes as a bonus with my course if you want to
learn more about it and if you want to see some of the results that my students
achieved I will give you a link to my course page in the top right corner and
in the description below this video so I opened it actually this page with
updates and I want to talk about the next thing it's a new type of penalty
that showed up and/or became clear in June 2020 it's when Pinterest the
indexed pins on certain Pinterest accounts so first I wanted to talk about
a more regular wave of account suspensions that was related to an
overly aggressive spam filter and it affected many sites and accounts as
usual when it this happens in maths Pinterest seems to unsuspended counts
pretty quickly sometimes it was enough just to appeal using the link in the
email that Pinterest sent to those accounts and
them 24 hours it was all fixed sometimes it needed a few emails or email exchange
with support but it usually for lighted accounts Pinterest fixes this quickly
but there also was another issue that some accounts haven't been just
suspended or their domains were not blocked at all but they experienced a
sudden and drastic drop in impressions on Pinterest and also drop of traffic
from Pinterest and also those accounts noticed the most unusual issue all of
their pins were gone from Pinterest search results we can call it
they were de-indexed and impressions in this cases didn't drop to zero you can
see here that when this kind of penalty happens
Pinterest doesn't suspend or block your account so when when your domain is not
blocked you're still receiving some amount of impressions but they're
drastically dropping and then they're staying on almost the same level for a
long period of time and where these impressions are coming from my idea is
that they're coming from the followers of your account so Pinterest removes
your pins from all the search results but they're still shown to your
followers and so that's why you're getting this more or less stable line of
impressions now I have to tell you that the first signs of this type of penalty
happened around March and April and in that wave when it happened
Pinterest usually apologized to account owners and and said that they will need
some time to investigate what happened and then when they finally acknowledged
that there was some issue they said that they will fix it within ten days all the
pins will very indexed and you can see on this screenshot that more or less the
same amount of traffic or impressions came back to this account after this
panel team what I noticed on various Facebook groups where it is a lot of
bloggers or Pinterest marketers I noticed that in June specifically this
issue came back but much stronger because more accounts were affected and
now more people were sharing this kind of screenshots and not not many of them
yet have been able to recover their accounts from this the
next thing that is worth talking about is what happened in April 2020 pinterest
introduced product search results on some shopping queries and they also
introduced this new tabs called shop and explore now Pinterest doesn't show this
for all types of keywords but for many keywords that might have a shopping
intent for example spring outfits office decor kitchen remodel ideas Pinterest
start showing instead of regular search results these two tabs as you can see
here on the screenshot maybe I can show you on so kitchen remodel ideas if I
open kitchen remodel days you will see explore feed and then shop feed so the
explore feed is going to show you all kinds of pins if you see here what kind
of links are showing up they are not just product pins their various pins
from websites and blogs but if I click on the shop feed you will notice here
just product pins because they have this price tag so I'm sure that equal sites
are now more than happy with Pinterest because they're getting their own shop
feed and for so many keywords you're now able to directly get into the feeds of
people who want to shop and even on this explore feed like I said you are getting
a lot more organic results here I mean regular pins article pins blogs video
pins but you also have some amount of product pins for example this one is
linked to Etsy and it has price over here so this is also product pin and
some product pins do show up and some even promoted pins also of course show
up here some people I noticed we're a little bit confused about this new type
of keywords because they couldn't do some additional keyword research but I
wanted just to show you that when I remove the keyword ideas from here I had
kitchen remodel ideas and it was showing me shop and explore feed and didn't show
me any search suggestions and once I removed kim Kyu kitchen model once I
removed the ideas from here from the keyword immediately Pinterest started
showing me some additional keywords so you can still do keyword research and
just that you need to do little bit of experimenting and testing
and finding those keywords that are not showing these two tabs and then if you
find them you cannot then continue your skewered research here from from
Pinterest search results you probably know that I'm sharing the best comment
in every week's video so if you have something positive and inspiring to say
and you want to get a free shout out on my channel just leave your comments on
my latest videos and this week's shout-out goes to Jessica and here is
what she said you honestly have helped me so much already in this one video and
another one I watched just before this one like oh my god thank you I'm finally
learning how to use Pinterest properly thank you so much and thank you for your
clear honesty in all that you say well thank you for watching my channel
I'm happy you're learning from my videos and let us know how your Pinterest
journey goes and there was another update in March so you noticed probably
now I'm going backwards and first showing you the most recent updates and
now I'm going backwards to the beginning of the year and in March of 2020 a
pinterest introduced for mobile apps only introduced a new tab called
today it's something similar to what Pinterest used to have and it was called
Explorer I would say that it's the most similar explanation to what today tab is
because it's a source of daily inspiration with curated topics and
trending pins that makes it easy to explore and to explore popular in timely
ideas so you can tell that it's a another another variation of explore
feed that was some time ago was removed from Pinterest now it's called today and
it's only for mobile apps at the moment and then another thing that happened
around March and it's still going on on Pinterest Pinterest added censored
search results for a variety of keywords related to the code 819 as more and more
content creators that is creating pins around this topic and as Pinterest
states here if you search for code 19 these keywords and some other keywords
like maybe coronavirus or maybe pandemic or quarantine you need to search for
each keyword because for each keyword they gives
different types of warnings over here but for example for this keyword they
say that pins about this topic often violate our Community Guidelines which
prohibit harmful medical and misinformation because of this with
limited search results two pins from international recognized health
organizations so if you go through the search results you'll notice that all of
them go to the side of this World Health Organization and there is nothing else
so if you're targeting keywords like this you're not only wasting basically
your time and Pinterest because probably your pins will not be seen or shown to
anyone they will have very low impressions but also you might be
violating Community Guidelines so if you want to write about something like this
you first need to do your search in Pinterest search results and see if your
particular focus keyword is already blocked and maybe if it is you need to
find another synonym or say it in a different way so you don't have to
actually mention those keywords that are prohibited inside your pin title in the
text of your pins and in the descriptions of Europeans and then in
February 2020 since we're going backwards and almost approaching the
beginning of the year I just wanted to remind you here that in this article I
give you a link as well to the other video about the new best practices on
Pinterest that were introduced at the beginning of this year mostly they're
all focused around one idea key idea is that you need to create a lot of fresh
pins on Pinterest and you need to reduce or moderate the amount of repents that
you're doing and then in January back in January there was one of those regular
spam cleanups on Pinterest that was going on for about a couple of weeks but
in that one I noticed that Pinterest was replying pretty quickly during this wave
and most of the people who were suspended they received a message that
it was an accident or a mistake and it was fixed for most of the people within
but for most of the lighted accounts it was fixed within 24 hours were a few
days again just to remind you if you want to always stay on top of any
changes and update on interest then join my Pinterest course
and you will find the link in the description below this video
meanwhile I picked for you a few videos that are perfectly complementary to what
I shared with you today you can check them out here and there see in the next
videos