ANTHONY: THE WEDDING INDUSTRY EMPLOYS ROUGHLY A MILLION PEOPLE IN THIS COUNTRY.
TO BE SUCCESSFUL, THEY KEEP THEIR EYES ON THE LATEST TRENDS JUST LIKE SHAYNA SEYMOUR DOES.
♪ SHAYNA: SOMETHING OLD, SOMETHING NEW, SOMETHING BORROWED, SOMETHING BLUE.
A TIMELESS TRADITION THAT IS BIG BUSINESS.
>> RIGHT NOW THE NUMBERS ARE 72 BILLION DOLLARS, WHICH IS CRAZY.
IS A HUGE INDUSTRY.
IT’S ALL ABOUT LOVE AND EVERYONE LOVES A WEDDING.
SHAYNA: TODAY’S COUPLES ARE ABOUT BRINGING UNIQUE TOUCHES TO THEIR SPECIAL DAY.
EVERYTHING IS CUSTOMIZED.
THEY WANT SOMETHING PEOPLE WILL WALK IN AND SAY, WOW, I WOULD NOT HAVE THOUGHT OF A WEDDING THERE.
SHAYNA: SUCH AS 9 FOS.
THE NINTH FLOOR OF FEDERAL STREET.
COUPLES CAN SAY I DO ON THIS TREE-LINED, PERFECTLY MANICURED LAWN.
>> YOU CAN GET MARRIED OUTSIDE IN THE CITY.
VERY FEW PLACES IN THE CITY -- YOU HAVE THIS GORGEOUS OUTSIDE AREA TO DO A CEREMONY, COCKTAIL HOUR, AND YOU’RE IN THE MIDDLE OF THE CITY AND SURROUNDED BY GORGEOUS RULINGS, BUT STILL --
GORGEOUS BUILDINGS, BUT STILL HAVE THIS INTIMATE FEEL.
IT’S A PRIVATE OASIS.
SHAYNA: THE RENTAL RATES START AT $8,000 FOR A SPACE THAT CAN SEAT 1000 PEOPLE.
>> IT’S A GREAT LOCATION.
YOU CAN DO WHATEVER YOU WANT.
SHAYNA: FOR A GUARANTEED GOOD MEAL, HOW ABOUT GETTING MARRIED IN A FAVORITE RESTAURANT?
>> COUPLES RENT OUT THE RESTAURANT FOR THEIR WEDDING.
SHAYNA: LOVEBIRDS CAN TAKE OVER A FRENCH RESTAURANT.
THIS BOSTON LANDMARK CAN SEAT UP TO 120.
>> YOU GO FROM CEREMONY TO COCKTAIL HOUR TO THE RECEPTION.
THERE IS A LITTLE CHALLENGE, BUT THAT IS WHY WE ARE THERE AND WHY WE TAKE CARE OF IT.
SHAYNA: RED SOX FANS, THIS ONE IS FOR YOU.
HOW ABOUT TYING THE KNOT AT FENWAY PARK?
>> THERE SUCH A HISTORIC ELEMENT.
SUCH FUN, THE COUPLE REALLY DOING SOMETHING A LITTLE BIT DIFFERENT AND UNIQUE.
SHAYNA: RENTAL RATES START AT $10,000.
THE SPACE ACCOMMODATES 250 PEOPLE.
>> OBVIOUSLY THEY HAVE THE PLAY SCHEDULE, BUT IF YOU CAN MAKE IT WORK WITH YOUR SCHEDULE, WHAT AN AMAZING OPPORTUNITY.
SHAYNA: TODAY’S COUPLES ARE TURNING THINGS UP WITH COLOR, WHETHER IT IS THE CORE OR THE ATTIRE.
YOU CAN FIND BLUSH AND TAUPE TONES.
MORE DARING BRIDES GO GOLD OR EVEN BREAK OUT THE BLUE FOR THAT WALKED DOWN THE AISLE.
>> WHAT KIND OF BRIDE WILL WEAR A BLUE DRESS?
>> I SEE A VERY, VERY YOUNG BRIDE.
WE DO WEDDINGS FOR THE 50’S, 60’S.
THEY WEAR MORE COLORS THAN THE YOUNG.
SHE PICKED A BEAUTIFUL, BEAUTIFUL COLOR FOR THE STRESS.
SHAYNA: THIS IS UNEXPECTED.
>> IT REMINDS ME OF THE PAINTING OFRENOIR.
SHAYNA: YES.
IT HAS COLOR, PLACE, TULLE, EVERYTHING.
IS A BOSTON BRIDE WEARING THE STRESS?
>> YES.
SHAYNA: GROOMS ARE COLORING OUTSIDE THE LINES, TOO.
>> THEY WANTED TO BE SOMETHING MULTIPURPOSE, SOMETHING SPECIAL FOR THE DAY OFF, BUT SOMETHING THAT THEY CAN WEAR AFTER THE DAY.
SHAYNA: THE CEO AND FOUNDER OF THIS CUSTOM WHERE COMPANIES SAYS THE BLUE TUXES ON TREND FOR TODAY’S GROOM, BUT OTHER SHADES ARE MAKING A STRONGER STATEMENT.
>> THIS IS A ROSE SUIT WITH A LIGHT BLUE CHECK.
THIS IS A GROOM BEING MARRIED AT A REALLY COOL RESTAURANT OR A COOL INDUSTRIAL LOFT.
THIS IS WHAT I IMAGINE IF YOU WERE GOING TO A WEDDING IN NEWPORT.
THANKS SABRINA, HUMPHREY BOGART, THAT OLD-SCHOOL CLASSIC STYLE.
HE JUST LOOKS IMPECCABLE.
ANTHONY: TASHA BRACKEN SAYS SOCIAL MEDIA IS DRIVING GROWTH IN THE WEDDING INDUSTRY AND, SHE ADDS, INSTAGRAM IS THE GO-TO FOR IDEAS.
BUT TRENDS MOVE FAST AND, BRACKEN ADDS, ONCE COUPLES SEE STYLES OR DECOR REPEATED FIVE OR SIX TIMES, THEY WANT TO MOVE ON TO SOMETHING NEW.
WHAT DOES A DAD SAY TO HIS DAUGHTER WHEN SHE ASKS THE FOLLOWING QUESTION?
YOU HAVE TO WALK ME DOWN THE