Another big platform out there, Pinterest, is growing its advertising potential by
adding a new ad format: Promoted Carousel Ad. Pinterest felt it has to keep up with
the competitors hence the new feature.
What's up? This is Tomasz from Brand24. Welcome to the #SocialRecap our rundown of
the latest highlights from social media and digital marketing news.
Instagram is working on school stories. According to TechCrunch it seems that
our favorite biggest photo sharing platform Instagram is working on a new
format of stories: a school based version of stories containing content from
school student bodies and communities. The recently spotted lines of code
detail what might become new features. It reveals that schools will be able to
post their own school story. What's important, school stories will be
manually reviewed and moderated to ensure content safety. Instagram, however,
refused to shed more light on the code. It's not the first time Instagram is
working on an initiative for schools. Last summer the platform tested a group
feature for college students. It allowed members of student groups to post and
view other members public stories and direct message them from the community
lists. Remember that even though there's code inside the app it doesn't mean the
feature will see the light of the day. Carousel Ads on Pinterest.
Another big platform out there, Pinterest, is growing its advertising potential by
adding a new ad format: Promoted Carousel Ad. Pinterest felt it has to keep up with
the competitors hence the new feature. The new ad format will appear on the
home feed, related pin section, and, depending on targeting, in search results.
Thanks to Promoted Carousel Ad businesses present on Pinterest will be
able to boost traffic conversion as well as brand awareness. Now, a few words about
what it looks like. Each card inside carousel can show a different image, title,
description, and landing page. Pinterest already invited some companies to test
the new feature. One of them was CoverGirl and they say their promoted
carousel campaign resulted in 3.8 increase in brand awareness and 6.1
increase in ad awareness. In the case of another brand,
Everlane their campaign increased engagement over three times. There's no
better timing for launching Promoted Carousel Ads than before the holiday
season, right? Instagram to launch Promote Ads for Stories. With the new feature
admins can promote their ephemeral content to more users. They now can auto
target users similar to their followers, people in certain locations, and even
more. According to TechCrunch Instagram's Promote for Stories works just as
Facebook's boost and lets admins instantly pay for increasing the reach
of ads. Instagram spoke persons say they don't have the date of the official
rollout yet. At the moment Instagram has two million active advertisers while
Facebook has six million. The feature might encourage advertisers to spend
even more. It's particularly important now as Facebook revenue is in decline.
With the new format Instagram reaches out to smaller companies which will be
able to turn their stories into ads without investing in too costly video
production. Google introduces "Follow" button in Google Maps. Google is
introducing new ways for users to stay up to date with their favorite places
and discover new ones. The new follow button inside Google Maps app will now
allow users to keep up with updates, news, and offers from their favorite places. It
can be found in the new dedicated tab called "For you". To stay closer to your
favorite places you just need to find your place in Google Maps and tap the
follow button. What's important the feature isn't available in all countries.
Google is working on it. Another cool feature helps users find out about
places that open soon weeks before. This might come particularly useful for new
places to raise awareness and whet the appetite of potential customers long
before the opening. Twitter test home screen button.
It seems that Twitter wants to give its users more control over their timelines.
Some of the recent changes in this regard include giving
access to the reverse chronological timeline. The problem is that to change
the timeline content from best most relevant tweets to the reverse
chronological timeline users need to go to settings and change it there. Pretty
inconvenient, right? There's been a growing number of users complaining
about the inability to change between timelines easily. Some users need
best tweets, some users need recent tweets first. To make users lives easier
Twitter is testing a single button that will do the job without digging deep
into Twitter options. At the moment the button is available for test only for a
select group of users. The rest of us can flip between timelines and Twitter
settings. LinkedIn switches to object based advertising. LinkedIn release the
public beta of object based advertising inside their campaign manager. With the
new solution it will be easier to create campaigns depending on your goals. Be it
increasing traffic, generating leads, boosting videos, and even more. Campaign
manager will now help you customize the campaign creation based on your goal.
There is more: LinkedIn change also the interface with easier navigation, new
forecasting panel, redesigned targeting interface, and live at preview. That's it
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watching! Bye, bye!