today for ways to improve your Logo designs right now
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listen to all of the four tips that I have for you today and see if you can
improve your logo designs right now the first way that you can improve your logo
design is a technical tip based around alignment now we should all know how to
use the align tool in Adobe Illustrator however it does actually have certain
flaws and I'm going to show you right now I'm going to purposely bring my logo
type out of line with my logo mark to demonstrate my points often to line
things in Illustrator we simply select them all and then use the align function
pretty simple stuff right well the problem is that illustrator would align
the text to the later design but it doesn't use the text itself rather a
user the text box that's around there there is a slight gap between the text
and the text box if I outline the text and then perform the same operation of
aligning everything together you can see illustrator compensates for that small
gap between the text box and the text now this might seem insignificant but on
certain logo designs and the certain fonts even calls a big issue with
alignment on your logo designs so instead of using the align function is
actually best to use rulers and guides in Illustrator for more precision on
your logos if you press command or control R on your keyboard this will
bring up the rulers to which you can then make some guides for your logos as
I proceed to setup my logo according to the guides you're going to notice how
the text box and the text itself admire to the same size and this is
where issues can arise when aligning your Lego so yeah the best bet is to
manually go in and align everything yourself with the guides
we don't want our line the text because we might want to edit it at a later
stage so the first of four tips today is to pay very close attention to aligning
your logo designs because you want to keep everything precise and OnPoint to
guarantee a professional and decent logo design alignment is super important with
the logo designing guys the second tip that I have for you today is a big one
that may seem any beginner designers getting wrong
quite often typography is one of the things that takes a time to get right
and to actually gain an eye for but you can always take a look at your current
logo designs and try to kind of evaluate whether or not the logo type works for
your design so for example it's obvious to me that this bold typeface here is
clearly not working for the design it seems too playful which the tracks away
from the brand's focus which in this case is based around rescue and
mountaineering services also the strap line below does not complement in the
main logo type whatsoever on the second design here this time the main logo type
is on points and actually goods but the strap line below is too playful and it
doesn't complement the upper logotype at all finally on the third design I
feel the font pairing works well and the Styles fit the brand subject matter your
font choices are super crucial and I cannot emphasize enough just how
important it is if you take a look at this example here I don't feel that
there is a clear harmony between the logo type and the strap line and again
here I don't think the logo type and strap line complement each other has a
pair and font pairing is essential to a quality logo design
next we're going to take a look at color just a heads up that tomorrow I've got
an entire illustrator tutorial on methods for recolor in your artwork so
stay tuned for that one tomorrow guys but back to logo designing the colors
that you choose are super important to the context and the message conveyed to
the viewer I'm gonna leave a link in description below all about color theory
if you want to check that out after the video but briefly on my screen right
here and the orange design works pretty well with the dark blue behind and
that's because they're complementary colors but also orange is an energetic
color that reflects action and positivity which is ideal for this
specific brands focus the red color doesn't go well with the blue background
but more importantly is that red has connotations of danger and alarm which
isn't very good for this brand connection which revolves around safety
and maintenance also the green doesn't have a really good connection that are
brown either which renders the orange the best choice for this brand design
outcome so yes 30 up on color theory and it's always good to be aware of the
colors that you choose for your logo so go back and reevaluate the colors that
you use on your designs and see if they need revising also too much color on one
design is confusing and unprofessional in most cases
I have a bonus tip after the fourth tip today so stay tuned for that
however the fourth tip today is going to keep things simple
obviously on screen right now the first design is vastly superior to the second
mainly because it's simple in logo design simplicity works wonders a simple
logo is easier to remember in people's minds and it just looks more visually
appealing so try and convey the brand's message in one simple local mark so it's
a surefire way to get a design done rights you can look in a tourist logo
designs and how they have changed over time becoming ever more simplistic and
also see logo designs that have failed because they're too complex adding in
too many design details elements is always going to be confusing to the
viewer
so today's bonus tip is very important and that is to remember the brand's
message on screen right now is a logo redesign that was done for a university
which was a famous fail why well because of something called inherent logic this
means that when someone mainly those from the target audience look at a piece
of design they should immediately know at least what the brand is what they
represent and some other aspects that is core to the brand people have stated
that this logo looks like a toilet bowl and quite rarely so
and lastly unless you're a die-hard basketball fan you probably wouldn't
realize that this is in fact a logo design for a basketball team the LA
Clippers the logo needs to be relevant to the brand to always remember that
always revert back to what the logo has been designed for and there's actually
represent the brand so there is the day's logo design tips video by Satori
graphics if you want to keep learning about logo design improving your skills
as a designer remember subscribe to my channel for weekly graphic design
content I have a really good logo design tips video next week on creating really
awesome minimal later designs and then tomorrow I actually have a recoloring
tutorial in Adobe Illustrator so you leave me a comment and a like and also
share my content on social media allowing you back tomorrow guys so until
then design your future today peace