Now this is where the magic happens
So we're going to move now away from it being all about you and making it about other people
Hey badasses and welcome back to the Badass Careers YouTube channel. My name is Rosie
I'm an ex corporate HR manager turned career coach and I am specialized and taking careers from basic to badass and I'm a
Big believer in helping people to do work that they love now
I want you to imagine for a second that you're in a room of some of the most
influential people in the world the people in your dream industry
You're in a VIP networking event these people with incredible experience the most
incredible job titles
Job responsibilities they're working for amazing companies. They are in the position to make decisions about hiring someone
Just like you and you choose to stay in the corner by yourself in the dark
All night long
Now, I'm filming this video off the back of last week's video
Which is all around
Setting up your LinkedIn profile for success so that when you're coming up in those search results
For people and recruiters are looking at your profile. They're like well, okay. This is someone to take seriously
So if you want to watch that video, I'll leave the link down below
but this video is about entering that networking room and really
Elevating your presence on LinkedIn to go next level. Now as I've told you before there are over
650 million professionals on LinkedIn and over 40 million of those are in decision-making positions
So I really want you to use this tool to its full potential because it's the people who show up online
And making mark for themselves who end up attracting
Opportunities and getting what they want. That's when they've got people knocking down their door saying hey, are you available?
We'd love you to come and work for us
So I want you to be one of those people that takes control of their personal brand takes control of their reputation
Who builds trust and thought leadership through their content that makes people Wow, okay
This person knows what they're doing and leverage your personal brand to attract an audience and build the kinds of relationships
That are worth their weight in career golds
But before I jump into the video
I want to make sure that you have got my free guide to badass your LinkedIn profile
It's down in the description box below
it's completely free and it's a checklist that will make sure that
You have done everything you need to do to smash it on LinkedIn
So with all that said and done, let's jump into the advice
Now the first thing I'd love you to do to take your Linkedin to the next level is
Customize your URL so your profile does not have to be at
Linkedin.com/XYZ98% like it doesn't have to look like that
You can actually clean it up and have your name or have your name in your industry or your name your job?
so for example, I am
Linkedin.com/rosycareercoach, I could have been badass careers
It's really cool here because it allows you to give you a nice vanity
URL which you can use on
Business cards and you can using your CV and things like that but also because it just looks a little bit more
Polished not a lot of people know this but you can actually add other sites to your LinkedIn profile as well
So other web links so in my case, obviously
I'd link to my badass careers YouTube channel or a link to my badass careers website and you could absolutely do the same if you've
Got a personal branding website to link to or maybe a professional related Instagram account that you started or something like that as well
So don't forget to take advantage of the links that you can add to your profile
The next thing you can do to really elevate your presence on LinkedIn is to link rich media to your profile
So you can link rich media. So that is
articles
PDFs documents videos all sorts of stuff to your About section to your experience section to your
Education section you've got ample opportunity to link it in there
so obviously for the education section
Can you put your portfolio?
A presentation a project a thesis so many things that you could put there for your experience
Do you have photos of you in action? Do you have videos of something that you've worked on?
Do you have screenshots of feedback results for a training seminar that you gave I know when I was working in Lunia
Development all of our trainings would have a little pitch video that would sum up for the employees what the training was all about
I'd link that on my LinkedIn profile
Another thing that I did was wrote an article about it about this app that was launched to our employees
Obviously I couldn't give away all the details because I couldn't give away the company IP
But I could put some a few screenshots and describe the project now
I linked this article to my experience on LinkedIn. So that's an awesome example, but also based on this article
I had so many invitations to come and speak at HR tech
Conferences and HR conferences all around Europe and I actually accepted one over in London
So when I then created the presentation for that conference, I pinned that on my LinkedIn profile
So all of these kinds of things that build a connection it's not just stuff to impress
But also it gives you a real
Insider look into what you do and the kinds of things you're capable of creating on my about page on LinkedIn at the moment
I've actually got some Instagram posts that I'm really proud of maybe you've written a blog on medium
Maybe you put your portfolio on a really cool Squarespace website
Whatever it is
show us link hit make your profile dynamic and make it interactive for us the next critical piece of the puzzle
To a really next-level LinkedIn profile is
Recommendations. Having recommendations on your profile and having given recommendations.
So what I want you to do is once a day for the next 15 days write this down
This is your action point from this video. I want you to give one
glowing
Recommendation for a past student colleague or professional colleague and I want you to really explain in detail
What specifically you enjoyed about working with them and the kinds of skills that they really bring to the table?
I want you to make it honest. I want you to make it really positive and I want you to make them feel
Flattered and then I want you to follow up in a message and just say something like hey
"Hey, I was thinking about the people that I really enjoyed working with over the course of my career and your name popped to mind
I hope you like the recommendation that I just wrote for you. If you'd like to turn the favor, no pressure at all
But if that's something you'd like to do
I'd really appreciate you focusing on the specific project that we worked on where I demonstrated X&Y skills
That way you have some sort of
Control to some extent about the kind of information that's going to be on your profile the kinds of things that you want to be
known for
recommendations are really important because firstly
Anyone can see how amazing and extraordinary they are but nothing sells you
Like someone else can you know if someone else is personally recommending you referring you?
They're willing to publicly put it out there. This person's great has so much more weight. They knew being like
Hi I'm awesome. And secondly if you have more than five recommendations on your profile
you're gonna show up higher and recruiters search results as well plus by giving them is
Always better to look more generous than not so even if you have two recommendations, but you've given 15 that's awesome
That's actually really really cool because the worst thing that can happen is that I go to your profile and you've got 12 recommendations
And you haven't given one to a single person. It says given 0 or given 1. I see that and I'm like. Hmm
This person doesn't really seem like a collaborative
Team player feedback giving kind of person if you're really struggling to come up with names
I've got an idea for you. You can jot down the table and the table columns look a little bit something like this
So the first column is my career stories or moments where I was most proud
So thinking about those those moments in time where you're like, okay i was really at my best
I really enjoyed what I was working on. We've really worked hard to deliver that like career highlights basically, so that would be the drop down on one column
The next column is what skills you had to use what skills were
highlighted throughout that process
And the third column would be who was involved and that will help you to start generating the kinds of names and kinds of people
That you may want to reach out to for this particular exercise know as much as you can
I want you to have a really juicy
Accomplishments section. So the accomplishments section is a place where you can put loads of stuff
You can put honors in words, you can put projects courses
languages and if you think about it
You probably have done more than you realized all those training programs
You went to have you ever been certified in anything, you know, did you even know any scholarships at school?
You can even put your school alumni network. You have any notions of any other languages?
Have you published anything, you know, did your thesis get published in a particular publication or an article that you wrote?
Perhaps so really think about ways that you can beef the section up. If you're really drawing a blank that's okay what I'd like you
to do is focus on your licenses and certifications area of your profile because this is where you can do online courses like MOOCs
So a lot of them are free as well and there are free trials available
I know that courser always offers a free trial. So I'll put that link down below as well
So what you want to do is up-skill yourself and do an online course where you get a certificate and you can put that into
Your LinkedIn profile as well. I also want you to make sure that you put your volunteer experience
Filled out here as well because 45% of hiring managers rank volunteer work and volunteer experiences
Just as highly as paid work professional experiences believe it or not. That's a stat as
Incredible, so make sure that your volunteer
Experiences and things that show off that extra curricular work that you do also represent it on your profile
Now this is where the magic happens
So we're going to move now away from it being all about you and making it about other people
so what I want you to do is join really specific groups so groups that are really relevant to your industry to
Expertise that you want to build
so, for example, I'm part of career coaching group, I'm part of
Organizational psychology groups, I'm part of learning and development groups and I want you to be collaborative
You know, I want you and don't just don't just be a creepy lurker. I want you to comment on what people are doing
I want you to post I want you to like and support other people the really amazing thing about these groups
You know
I'm sure you've seen on LinkedIn
you can only send out a capped number of
Messages to people you run out of free messages that you can send without upgrading to LinkedIn a premium
The magic of groups is that you can send in mails to the people within these groups as well. So it's it's really
Incredible for being able to expand your network and add people that you see at doing things that you really like the look of
Don't take it for granted how incredible it is that you can message these people even though it they're not your first-degree connections
Now the next way to go next level on LinkedIn and this is really taking things from here to here
Now what I want you to do is create your first thought leadership piece. I want you to write an article
I want you to create a slide deck
I want you to create, you know, a carousel a sliding graphic thing that sums up some advice for people
There are so many things that you can do on LinkedIn
Let me know if you'd like an entire video about this because I'm happy to do one, but just to get started
Let's imagine that you write your capstone article. I believe everyone should have a capstone article
It can be your opinion on an industry trend it can be something that you're working on at the moment
I was really lucky at L'Oreal. I was able to develop a mobile application which was really cool and cutting-edge
So I wrote an article about that so it could be something that you've learned from a training
So maybe you go to a training on how to write really infective business cases
So you could write an article, which is 5 tips for writing a really effective business case
So knowledge sharing or it could be the summary and key learnings of a project you've recently delivered as long as it's professionally relevant
it's OK by me and what I want to do to make sure that your quality is really high is to make sure that it's
Really?
Bulleted out and that's easy to read. You've got specific examples
You do some research you put some numbers in there some hyperlinks to kind of back it up
It's also really good to include images
so
screenshots of the work or just random stock photos or even GIFs if you want to make it more light-hearted and kind of
Fun, but that keeps people on the article for longer as well
Which the LinkedIn algorithm really likes and then make sure you have a really click worthy title
So maybe it has a number in it?
So 5 key reasons or maybe you've read a summary article on some research that you did into some user
experience testing and it say something like what do a thousand people
Unanimously agree needs to change about X website or something like that
So numbers are always really good or sure that you offer a unique perspective
So corporate leadership as seen from a young graduate or you know, whatever whatever your unique perspective may be
So guys it's getting really hot in here. Yeah, so I'm going to stop filming for now
See the sun streaming in. HO!
I don't know if I'm hot from the weather or if I'm hot from all these tips with dropping these bombs of it jumping on LinkedIn
anyway
I hope that the videos are really useful for you and that you've got some gems out of there and some really tangible things that
You're gonna go implement
Right. Now if you have any further questions that LinkedIn feel free to let me know down below
I always do my best to get back to all the comments fun who really cares about your career and
really wants it to be a source of joy and
Fulfillment for you of challenge of growth of opportunity then hit subscribe to the badass careers YouTube channel
Cuz that's eggs is actually what we're all about
So do what you love don't forget to grab the LinkedIn freebie that is in the description box down below right now for you
it's your Linkedin checklist to make sure that your LinkedIn profile is completely badass completely optimized and
Ready to roll and I'll see you guys in the next video so until then so badass
Have a great day, and I'll see you next time. Bye