So today we're a of a sublimation shop,
and you may be wondering, what are we going to learn today?
Well, in our previous video that we talked about starting a sportswear brand
with sublimation printing, a lot of you guys had questions in regards
to what is the best printing method for your brand.
Should you use sublimation? Should you use screen printing?
Or should you consider heat transfers?
In this video, we're going to be breaking down all three
in order to help you bring clarity to how you can use them
in the different scenarios for your collection or brand.
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So let's get started with what sublimation is and really how you can use it.
So right in front of us right here, you see this different design, right?
The very first thing that you'll notice is that the fabric is a polyester fabric.
So sublimation printing is great for polyester materials,
and it really works best for anything that's precut thing
that you're really putting together for, like sportswear.
It works great with her Z's any team athletics,
anything that really has a polyester build into it.
Sublimation printing really is great for that. And the reason for that
is that sublimation printing works in a very unique way.
Essentially, these big printers print out the sheets of paper
that have the ink and the design that you guys sent to the shop
through that paper and then gets pressed onto the fabric,
a white roll of fabric, and then the ink adheres with heat and pressure.
So now the design literally is embedded into the fabric.
So it's not something that lives on top.
It really lives in the material.
And that's the reason why it works great for these types of products
like yoga, pants, socks and underwear that really does give you the ability to
fully customize it.
Because if you are working with a premade product,
let's say you wanted to use a jersey that you bought off the shelf
and you want to do a sublimation printing on the entire design.
The issue that you're going to have is all the wrinkles that are naturally in
the material are going to show up as white and it's not going to look that clean.
So in order to do sublimation right, you truly have to build
a product from scratch, which requires producing the patterns
and working with the sublimation shops, such as the one here
that will help bring that design and vision to life.
Now, another thing to consider about sublimation printing is that most print
shops are really geared around sportswear and the products that we just mentioned,
because the reality is that the orders that you're going to need to do
are somewhere between ten to 50 to start.
So sublimation printing really is based around those minimum order quantities,
and anything less than that is going to be a higher sampling fee
and sublimation printing works great for almost any size.
Rolls of fabric come between 5960 inches height,
and you're able to literally print on the entire fabric roll in order
for you to get that entire design in when it comes to working with sublimation.
And important thing
to note about it is that you do need to have a polyester fabric.
Now you can get away with using a poly cotton mix, such as a 6040.
But your design isn't going to be as crisp or visually like.
Color wise, it's not going to come out the same.
It's going to look a little faded.
And another major con of that is that it's not the best for completed products.
So you really have to think about sublimation
as something that you're building from the ground up or perhaps are working
with a supplier that already has the templates for you.
And you're just dropping in those designs to those templates by, let's say, hockey
jerseys, soccer jerseys, basketball, those kinds of items are going to
work really well.
But if you're building something from scratch,
you need to have your patterns right and your design set
and then be able to cut it and print it and so it up all together.
Now, as we mentioned, sublimation works
great for anything that you guys are pre, cutting and pre-made,
which means that you really have to focus on the types of fabrics and materials
that you're going to be making your products from.
But when it comes to screen printing, screen printing
allows you to truly print on almost any kind of product,
whether it's t shirts, whether it's bags, whether it's pantsuits, nylon.
It really is versatile.
And this is really where quality blank,
such as the ones from Bella Canvas, truly come into play for your brand.
You see, by registering and purchasing from Bella Canvas or requesting them from
print shops, you're able to get almost any kind of design and color feel and fit.
Poly blends all cotton, heather, whatever you guys can imagine in regards
to your blanks, Bella Canvas is available to supply them,
so make sure you guys check out the links
in the description right down below to get started
on checking out some of their designs from their latest collections,
as well as some of the wholesale staples that they have available for your brand.
Now, when it comes to screen printing, one of the things that you guys have to
consider is a minimum order quantities required because screen printing involves
you having to create physical screens as well as apply them to the actual presses.
You have to keep in mind that print shops are going to have a higher minimum
order quantity per design now when it comes to sublimation you.
A quickly changed those designs and essentially applied different,
you know, different team numbers onto your jerseys.
Sublimation is very versatile. The way it just works comes off.
Screen printing is pretty straightforward
when you're working on products such as the one that you see on us.
Like this is a nifty g u logo T.
So that means that it was a single color.
And then we also did a design on the back where it was more of a,
you know, down the middle.
Now this is great applications for single color screenprint, and the cost of it
is going to be way less expensive than if you were going a different route.
But if you have multiple colors
on your designs, then now you're creating multiple screens to complete that,
which means that you're going to need a higher minimum order quantity.
And this is where screen printing is really a bottleneck if you're trying
to customize your products, screen printing starts at around on average.
Most print shops will want at least 36 units.
Some will want as much as 100 in order to really make it worth their time.
So keep that in mind
when it comes to screen printing is that it does have a minimum order quantity
that could limit your custom ability for your brand's collection,
but it does have lower price points.
So screen printing truly is a great option when it comes to staple pieces
that you guys are looking for
something that you're looking to sell and that, you know, is going to sell.
So you have that nice profit margin because versus sublimation, sublimation
is going to have a little higher cost.
If you're going with a lower volume as you scale up than your,
obviously your prices are going to drop.
But screen printing,
you know what you can expect when it comes to pricing and quantities.
So plan accordingly
when it comes to creating designs with a screen print in mind.
Now, if you're looking for flexibility in your designs, as well
as in the creation of your products, this is where he transfers,
such as the ones by simple color really come into play.
Now, the beauty about heat transfer printing is that the company,
like Super Color, will send you the full color design, whatever design it
is that you decided to use, whether it's a gradient almost any size.
So it almost really mimics screen printing at this case.
And the beauty about it,
in addition to that, is that there's also very low minimum order quantities,
so you could really get started and start printing things in a more DIY fashion.
Now, when I say DIY, this applies to entrepreneurs, but also to print shops.
So let's just say you get a job in there
that that doesn't necessarily fit your minimum order quantities,
but you also want to be able to service those customers.
Now this is where these heat transfers are really come into play
because all you really need to do is order those heat transfer.
Then they come in within a few days, you press them and then ship
them out the door.
Now, another really cool part about heat transfer is that it can work
on almost any garment, on almost any product.
So whether you guys want to do t shirts, jackets, bags or even headwear,
this is really where heat transfer shine because it applies to almost any garment
that you can really think of.
Now the cons with heat transfer printing, though, is the fact that you do need
to have equipment
that you'll be able to use to properly control the pressure
and the temperature. A lot of times
when you're using heat transfer, there's a lot of testing involved.
So the more, the more you get those those those specs dialed in up front,
you're now able to just throw in any other garments, a plug and play
because you're able to control the temperatures and the pressures.
But that is a con because you do need to have
a certain kind of heat press as well as a certain kind of hat press
to help you control that and truly streamline the production.
It can be a guessing game if you're doing everything
manually, so that is an honest con to using heat transfers.
But as a print shop, these should be something
that you already have been house.
So consider using heat transfer printing in order to combine it
with the rest of your production and to really expand
your product offering.
So right now, you may be wondering what is the best printing
method for my brand? Should I be using screen printing?
Should I be using heat transfer or sublimation? What is the best quality?
And to that guys, I really do answer.
Genuinely, it's really going to depend on the materials that you're
using for your prints and for your designs and for your collections.
And what I mean by that is the quality of heat
transfer is really going to dictate how well it's going to hold up in washes,
how well the color is really going to shine
through the different materials that you're using it on.
For that reason, we highly encourage that. You guys check out super color.
They've really created something that's a patented system
that is a game changer in the industry, that gets you a quality screenprint feel
with a full color capability and really good flexibility
when it comes to wholesale
blanks and products that you may be using to apply those methods than Bella.
Canvas is a supplier that you should definitely consider using,
and both of them are going to be linked in the description down below.
Now, as we mentioned, there's flexibility in how you're going to be able
to use each process.
Keep in mind the minimum order quantities associated with each of these things
sublimation ten or 50 units on average
screen printing, you're going to be looking for 36
per one design and heat transfers while you can order
as little as ten at a time per design and apply them as you go.
And also gives you the flexibility and the ability to customize
anything and combine
all of the tools and resources together so you can sublimate a blank.
You could screen print on it and add some heat transfer to customize
player numbers or the customer you know they input their name.
Now you can use a heat transfer to really apply to that jersey
or to that product that you're creating.
So get. Creative with how you're using these tools, guys.
Ultimately, it's going to be your creativity and your vision
and just ensure that it's getting made to that vision.
So the more research and the more sampling and testing that you do ahead of time
before you launch it to the customers will guarantee that your customers
will be happy with the end product and will get you more sales.
So we appreciate you guys for watching this.
VIDEO If you're a new visitor to this channel,
make sure you consider subscribing
and turning on this post notification bells to be alerted a future video drops
and more importantly, make sure you check out the links
to the resources that we have included and that we've mentioned in this video .
There are going to be links in the description down below,
in addition to providing you guys with some free PDFs and trainings
that will continue to help you on your journey as you continue to grow.
So at this moment, I really want to ask you guys a question
What printing method will you be using on your next collection drop and why
leave those in the comments down below? And I look forward to speaking you there.