- Hi this is Dan Lok.
Are you thinking of using videos to grow
your business to market your products and services.
Maybe you're looking for ways
to gain more subscribers and gain more views
or maybe you're kind of on the fence
and you want to try video marketing
but not sure how to get started.
What you're about to see is a special exclusive workshop
that I've conducted with some of my superstar mentees.
Now these are the exact strategies
that I have used to grow my channel
to 100 subscribers, to thousands of subscribers,
to tens of thousands of subscribers,
to now hundreds of thousands of subscribers.
So these are very proven strategies
and this is only one video of the entire series.
So make sure you click on that I button
then click on the playlists.
Check that out so you don't miss
the before and after and watch the entire playlist.
Now if this is the first time you watch my video
and you wonder who is this Dan Lok guy,
click on the subscribe button below
and make sure you subscribe to my channel.
Every single day I upload a video to my channel for you,
and you can see we have hundreds of thousands
of people watching my video
and they enjoy the content very much.
I think if you deep dive into my content
you also get a lot of value from it.
With that said let's dive right into it.
- Tube Your Own Horn specializes in YouTube marketing.
We help you do everything from YouTube media buying,
YouTube search engine optimization,
YouTube video consolidation
and much, much more right.
Industry insiders know us as the secret weapon
quietly working behind the scenes
with some of the world's most sought after speakers,
gurus and consultant marketers
but I'm not here to brag about our accomplishments.
In fact Dan asked me to come up here tonight
to share with you guys about the topic of video marketing.
So instead I'm gonna give you the solution
to an age-old problem many of you entrepreneurs face,
including myself,
and that was how to quickly and easily be recognized
as an industry leader and reap all the benefits.
- [Narrator] Dan King of of high ticket sales.
World's highest paid consultant.
Media celebrity.
Multimillionaire entrepreneur.
Acclaimed TEDx speaker.
International best-selling author.
(dramatic music)
Dan Lok.
- Now why is it important to establish Authority?
Let me ask you guys that.
Anyone know why is it important?
- [Guest] That's how people find you.
- That's right, okay.
So entrepreneur.com magazine says,
five steps to build your personal brand.
Step number four, do you have social media profiles,
if so are they fleshed out with all your information.
Do they present you in the best light possible
and make you look professional?
Are you using high-quality professional videos.
Are you interacting with others
and sharing their content?
Do you have a website for your personal brand.
One of the best ways to rank in search for your name
is to build a website then embed your videos
in your blogs or articles.
This gives you considerably more control over
your online presence than social media.
Pay attention.
Here are three main reasons
why YouTube is an easy place to be on authority.
Number one YouTube is the second largest search engine
after Google.
It is bigger than Bing, Yahoo and Ask combined.
The average person sees YouTube as an entertainment website
but as an entrepreneur you're smarter than that
maybe you've already noticed right.
Instead of reading about an idea or a solution
or making an answer,
looking for an answer to a product or service
whatever it is people are watching videos on it.
You guys already confirmed that for me just now.
Now the big secret is this,
YouTube is actually a research website that helps consumers
make purchasing decisions.
I'll show you the stats to back this up in a second,
but now let me ask you this first,
can you imagine being that person
who provides that answer for your client?
Yes?
- [Guest] Yes.
- Would that build trust?
Would that build your brand?
Right.
So here's our proof.
If we can do it so can you.
Pay attention to what Dan Lok,
the king of high ticket sales has to say.
- A couple years ago I looking
into so many different social media platforms.
There's the Facebook, there's the Twitter
and there's Instagram and there's even iTunes,
podcast and launched my podcasts
and I was just taking some of the footage that I have
and I just upload it to YouTube.
I never think too much about it.
Then I had probably maybe a hundred or so subscribers,
never paid much attention to it,
but what I realize is when people watch my videos,
it is by far the one of the most
powerful, powerful, platforms out there.
If you want to get your message out there,
you want to position yourself,
you want to market your product and services,
and I'll tell you why.
All these years I have written I don't know
hundreds of articles.
I've been interviewed I don't even know hundreds of times.
I have done hundreds of speaking gigs.
I've written twelve books,
but never I have ever ever walked down
the street and someone walks up to me
and said, "Hey you know what I've read your blog post
or, "I have even read your book,"
but I've had multiple incidents
where I'm in Vancouver, I'm just eating in a restaurant
someone come up to me and say,
"Dan I watched your videos on YouTube.
"Can I get a photo, can I get an autograph.
"So nice to meet you."
One time I was even in a restaurant
and a guy just paid for the whole bill because
he watched my videos and the time
I only had a few hundred subscribers
and I was shocked by the fact that was
and I looked more into it
and I realized this is by far the most
powerful marketing platform because it works 24/7 for you.
It's not like and the Facebook ad
you click they go to your page that's it,
but this works for you 24/7.
They can consume your materials your content
at a pace that they want
from the comfort of their own home.
Now why is that powerful?
Because it creates an environment, it creates a feeling
that they're not being sold,
that you are just adding value to their lives.
You're on their TV,
you're on their cell phone,
you're on the iPad.
It's a very intimate personal experience.
You cannot do that with any other medium period,
and that's when I made a decision,
YouTube is going to be my number one focus
out of everything else.
Not that I see,
I do Facebook and Twitter all that stuff,
but YouTube,
is the my number one marketing platform
I want to focus on,
and for what I wanted to do which is to impact
a million entrepreneurs worldwide.
Now here's the thing when I looked into it.
I found out, I thought you just upload some videos
and look, I study some of the other channels out there,
who has 10,000, 20,000,
50,000, 100,000,
a million subscribers.
What do they do, and I was,
even as a very savvy entrepreneur, I was confused.
So I thought to myself I want to put
together a team that could help me do some of these things,
and I reach out to my business partner Desmond Soon,
and Desmond is very much into video marketing expert.
He makes a lot of videos on YouTube
and also on Facebook,
and we were just talking I say, "Hey,"
I said, "Desmond I want you to help me to do this
"and I want to grow my channel
"I want to get more subscribers
"and there's also a lot of tedious work
"that I don't want to do.
"Such as uploading the thumbnail
"or you know tweaking the keywords
"or what topics to focus on.
"What camera I should use.
"Even making a video like this."
There, a ton of questions I have in my mind
and just a lot of stuff I don't want to get involved
and he has helped me to do this and he was also helping
some of my inner circle members to do this
and as we do more of that I thought,
well maybe we are not the only ones
out there, entrepreneurs out there that might need help.
Maybe there are the people that could benefit
from having a presence on YouTube.
I believe they're only three types of businesses out there.
The first type is what I call me too.
The, "Hey you know what your real estate agent,
"I'm a real state agent.
"You're a coach I'm a coach.
"You're a consultant, I'm a consultant."
That's me, that's me too
and then you have me better which is,
"Hey you know what I have a little bit more experience
"than the other people.
"I've done this longer
"or I have some unique insider knowledge."
That me better and that's okay
and that's what a lot of businesses strive to be,
but I believe the third category
which is where you want to be it's me only.
Me only, you are the only person
in your industry that does this.
So let me ask you a question,
what if you have the most popular,
the most popular YouTube channel in your category,
in your area, in your city,
how much that would impact your business?
Let me give you a perfect example.
Go to YouTube right now,
you type in Vancouver entrepreneur.
You type in Vancouver entrepreneur,
what you see is on the first page,
second page and third page,
I occupy more than 70, 80 percent of the videos.
On YouTube you cannot not see me,
and that's a very powerful thing
what if in your category is the same thing happens,
when people type in your keyword,
they're looking for that person,
that that person to trust the expert
or that that service provider
and your name pops up,
your video pops up,
your keyword pops up,
how would that affect your business?
Just think about it
and for what we do
I think what makes Tube Your Own Horn different is,
yeah I mean you could try to do
some of these things yourself.
Absolutely you could.
You film the video, edit the video add the music.
Find out what videos to make,
how to make them spend all that hours
and hour tens you know who knows,
hundreds of hours learning all this stuff.
Tweaking, you know creating a thumbnail,
uploading the thumbnail, optimizing you know
the video, adding the transcript,
adding the tags I mean I can go on
and on and you could do all those things.
Versus with me I would rather focus my time on
what's the highest and best use of my time?
Tube Your Own Horn has the team
that could take care of all this stuff for you.
Showing you not just how to make the videos
but what kind of videos to make,
that would position you as the authority,
as the leading expert.
As a trust Authority in your niche
and that's what you want, at the end of the day
you don't want to make videos
you want to make sales
but you need to make the V type
of videos that would get you sales
and Tube Your Own Horn does that for you
and I think if you ever get a chance
talk to one of one of our experts
and you talked to Desmond I think you'll find that
what we do is very, very unique.
That we don't just make videos
but we optimize your channel, we get your clients.
It's a very much a marketing approach
that we make videos that sell.
We make videos that make you look good.
Also we make videos that make people trust you
and want to buy from you.
Now especially if you,
I believe you if sell any type of high ticket offers
or you sell the high value clients
such as if you're consulting,
you're coach, you're thought leader.
I think it's very, very powerful
and that's how we started
Tube Your Own Horn really it's we do it for ourselves
and we do it for some of the
kind of close to it inner circle mastermind members
that we have and now we're offering to you know
a select group of clients and who want to use this.
Who want to kind of use follow our system,
who want to delegate some of these kind of grunt work,
so they could focus on what's important
which is serving the clients and enrolling
and selling the clients and Tube Your Own Horn
we've put together I believe a spectacular team
that could kind of take the heavy lifting
the heavy load off you and do the heavy lifting.
So you make videos and we handle everything else.
- I owe Dan a lot for that video.
Thank you so much Dan.
So I want you guys to pull out your phones
from your pockets right now.
Everyone pull out your phones,
if you got Wi-Fi you got data, whatever it is
and go ahead, go on to your browser right now
on your phone.
Whatever browser that is Safari, Chrome get to Google.
Okay.
Everyone got that?
Now to save some time I'm just gonna skip ahead.
I'm gonna predict what you're gonna find.
You're gonna go into Google
and you're gonna type my name.
Not to Tube My Own Horn,
Tube My Own Horn but you're gonna type in Desmond Soon,
and what you're gonna find,
this is actually a screenshot that I took this morning
of an incognito so it's not bias,
but you'll find that out of eight million results
I dominate the entire first page of Google.
If you go into the video section of that
I dominate the entire first page for my name.
That is why if you come see me today
at this event or any other networking event,
Trevor knows this,
and you ask me for a business card,
I'll tell you I don't have a business card
to give you.
Hey it's modern age you know we're green now.
I don't want to print paper
and I do have a good friend here
who runs a printing company and I do print from him
but I don't print business cards.
I don't need to.
I tell people Google me.
Now how many of you know Gary Vaynerchuk, yes?
How many of you know Murray Folio, love her channel.
What about Tai Lopez, who's seen Tai Lopez?
"Hey guys I just woke up
"and here's my Lamborghini behind me
"and all these hundred books
and I just made a bazillion dollars doing nothing."
Right what about Steve Harvey,
Yes.
Now how much credibility would you command
if your video was sharing the same space
as these top leaders?
What if you would go into Google right now
and type how to find a mentor,
this is what you'll find.
My video ranks on the very top page above Gary Vaynerchuk
above Tai Lopez.
You go into YouTube and you'll find something very similar
Tai Lopez, Murray Folio, Steve Harvey,
yours truly and this is value teaming which is Patrick David
if you don't already know who he is
and then Gary Vaynerchuk.
I'm not here to brag but these are the results.
Now what do you think Dan and many other influences use
to build their authority?
You guessed it right, video.
We did a poll a couple of weeks ago
and I asked about 600 people on a private Facebook group
how they first encountered Dan Lok,
and what do you think the prevailing answer was,
YouTube.
Now what you think would have happened
if in that first year when Dan was struggling
to get his videos going,
when he couldn't figure out what to do
what equipment to use,
what keywords to use,
what tags to use,
how to shoot a video, stumbling with his accent?
What if he had given up?
What if Dan had given up,
would we be here tonight?
Would most of us know Dan Lok?
Probably not.
- So what have you learned from my talk
and how does that apply to you
and how do you take direct action?
Comment below and let me know.
If any other questions you can also comment below
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