Google display ads are one of the biggest sources of traffic there all
over the world, all over the Internet. Where in best places to increase your
business. I'm going to be taking you on my computer right here and showing you what
they are and even giving you a few pointers on how you can use them in your
business to increase leads and sales. So,
Google display ads... It's easy if I just show you what they are. So, I'm just going to do a random
search on Google. I just did best food in Los Angeles and I brought up
just a random site. The infatuation. The first-timers guide to eating in LA. So, if
we look here, we'll see can you spot the Google Display out already, okay? Check
this out. Right here is a Google Display ad. You see that? But there's a Google
Display ad, there's a Google Display ad. Sorry, this is called a leaderboard.
Leaderboard, okay? And leaderboards are common... They don't work, okay? When people
talk about banner blindness this is one of the ad units which doesn't work. It's
728 by 90 pixel count. Doesn't work very well. This is called a square rectangle.
Or a medium rectangle. It's 300 by 250 and these work very good, okay? Thumbs
up on this one. In terms of sizes. Now, if we scroll down, we might see... We might
even see more ads. Let's see if we can see any more ads here. Nope, no more
ads here. Now, I also did a search for just the best baby diapers as well. And I
brought up the first couple sites. Here is another example of a Google Display
ad. See right here. Again, a medium rectangle. And this is another ad.
And you can see, can click this. You can see more information on the ads
themselves. Okay, here we have another ad. That is a Google Display ad.
Right here, Xfinity and another ad right here from GoDaddy. You can always click
these things. See this little icon which says "ad choices". Let me try to zoom in
here. Okay? Right here. See this "ad choices". You can click that and you can... It can
bring up more information. And it'll show you how Google shows your ad, right? So, it
says, the reason why I'm seeing this ad is that either visited the websites, the
person's website or app or the time of day and my general location. So, they're
targeting me based on the time, the location and the fact that I visited
their sites. So, it's kind of a remarketing type of ad. Other things we
can do are we can click this. And we can click X right here. See this X button
right here? I can click X. And it can... You know, it will close the ad and we
can click that again and see why they sent it to us. But that's what Google
display ads are. Very, very simple. Now, the best way if you want to do Google ads
for your business, what I recommend you do is I recommend you use
this ad unit which is 300 by 250. Called a medium rectangle. This is the best
performing ad unit in general, what you will see is you'll see about a
0.4... Sorry, 0.4% click-through rate. So,
really if you show... If you show 250 ads, if you're doing well you'll get
one person to click on them. That's the way they work. You know, most people don't
click on ads. So, you have to be highly targeted if you want to do advertising
with Google Display Network. Now, I don't have enough time to go over all of the
ins and outs of advertising on Google Display Network. But if you want to learn
more, what I suggest you do is subscribe to my channel and hit the notification
bell. And you'll get... You know, you'll also a free course on affiliate marketing
which is what I do to make money. And you'll also get access to my free
AdWords PPC training, okay? Which is under free training marketing trainings and
mini courses. And you can click right here and you can go to... You can go to
the training which I will show you how to do remarketing. And you can learn how
to do display ads and advertising those units right here in this video. So, I hope
that was helpful. I hope you learned a lot. I encourage you to subscribe to my
channel if you'd like to see more videos on marketing. Comment. Leave me a comment
below if you have any questions about this. Or just if you want to say hi or if
you have any requests for future videos that you would like to see. And give this
video a big fat like for just I don't know, having a good day. See you soon, bye.