189 recruiters have approached me with job offerings ever since i made a couple of changes
to my linkedin profile yes i counted them all you see ever since i attended this linkedin workshop a
couple of years ago i learned about these linkedin profile hacks you can use to make recruiters
approach you with job offerings instead of having to look for jobs yourself and i've always
been hesitant to share these tips as i was afraid other people might compete for the same job as me
and apart from a couple of good friends i've never shared these tips with anyone before in this video
i want to share the top 5 linkedin profile tips you can use to significantly raise the chances of
landing a data analyst job or any tech job for that matter because anyone can use these tips
actually let's get into it tip number one optimize your header for keywords linkedin is not just
replacing your classical resume it's also a job platform you can literally search and apply for
jobs through linkedin and the amount of times i've used this to get a job is zero and the reason for
this is that i've optimized my linkedin profile to become searchable and findable for recruiters
through the right keywords i'm a data analyst and looking for data analyst jobs recruiters look for
data analysts to fulfill data analyst positions so you might want to include the keyword data analyst
somewhere in your profile and the single most important place where you can do this is in the
header right below your name funny enough i see a lot of people on linkedin having enabled the
option that linkedin fills out the header for you automatically based on your current job position
so you see vague keywords like performance manager at spotify or business consultant at
companyx it might sound really cool but i have no idea what this guy can do i have no idea what
he's good at what skills he has what tools he's good at and i highly doubt these recruiters will
search for something as general as a performance manager or business consultant they like to search
for specific terms and it's up to you to add those specific terms in your profile so first
enable the option to fill out your header yourself instead of having linkedin do this for you think
of all the possible keywords recruiters might use to find you and think of all the keywords that
actually describe what you do and this is also an advantage of filling out the header yourself
you get to use more keywords than just the one position that linkedin uses automatically to
fill out your header meaning more keywords that recruiters might use to find you and your profile
i'm a data analyst with experience in sql python and power bi so i'm definitely going to include
the term data analyst but since i also built dashboards i'm going to include the term business
intelligence specialist i'm also including the term data scientist not just because i've done
some data scientist projects but mostly because companies tend to give their own names to certain
job roles so they might call something a data analyst while the job description actually fits
a data scientist better and vice versa so although there is an overlap between data scientists data
analysts business analysts whatever there is a key difference here but i just realized and
learned that companies don't always know these differences so that's why i decided to include all
of them just to be searchable for all potential relevant job openings tip number two optimize your
bio so next up is to update your bio description this is basically where you describe who you are
and what you do in a maximum of about four or five sentences and again very important this is where
you want to repeat the same keywords you've used in your header as well linkedin is a search engine
and you want to optimize your profile for this search engine now in your bio next to the keywords
that you've repeated you also want to include some more specific keywords that you just couldn't put
in your header because there's a thing recruiters don't usually search for just the term data
analysts when they're looking for a data analyst they usually search for something more specific
like data analyst plus python data scientist plus r so if you want to be found on linkedin
you have to mention the specific keywords as well next to this in the bio you also want to include
some contact details like your phone number and emails so that recruiters can actually contact you
and at the start of the description i want you to reserve a little space for this neat little
trick that i'll show you later in the video first tip number three optimize job titles and previous
work experience want to know the name of my first job according to the company i was working at back
then it was called performance analyst cool so i used that in my linkedin profile for a very
long time but then i learned that that was not a common term to describe what i was actually doing
building dashboards and reports i was a business intelligence specialist so i changed the job title
from performance analyst to business intelligence specialist and that's the thing with linkedin it's
your profile you don't have to copy the name the company gives your job role you can use any term
you want to describe your job role so instead of using all these fancy or vague terms describing
what you actually do go ahead and change all your job titles and previous work experience to more
common terms that describe what you're actually doing oh and again in the job titles use general
keywords and in the job description in the work experience try to mention the specific keywords
or better yet make a story write down what your responsibilities are your tasks maybe write down
the top three biggest projects you've worked on or the top three biggest results you've achieved this
is a great way to put in some more skills tools specific keywords but it also shows the recruiters
what it is you're actually doing and raising the chances of approaching you if they have a match
bonus tip and every single certification diploma or course you might have done to your profile
as recruiters sometimes search for specific certification plus it's another great way to
sneak in a couple of keywords in there tip number four make your profile open for international
opportunities and what i mean by this is if you speak more than one language if you live
in a different country or in general if you're open to job offerings from all around the world
then you want to have multiple versions of your linkedin profile each version with its different
language i'm dutch and my linkedin profile is in dutch but most of the recruiters that approach
me are english speaking and land on my english speaking profile it's basically an exact copy of
my dutch profile but just translate it to english and here's how to do it go to your profile and on
the right hand side you will see a button that says add profile in another language and that's
it by adding a profile in another language you're significantly expanding the reach for recruiters
to find you oh and by the way you know i told you to reserve a little space at the start of your
description well this is where you mention the fact that you have a linkedin profile in another
language available and i obviously do it in the language of that other profile so on my dutch
page i have a couple of sentences in english for english-speaking recruiters stating that there's
also an english profile and then last but not least tip number five make your profile personal
recruiters are people i know mind blown like most people they tend to favor someone they know
over someone they don't know so if you make your profile personal you can create a connection with
your recruiter when they're scanning your profile without you even knowing them meaning they might
favor you over someone else with similar work experience and the way to make your profile
personal is by adding a profile picture that's professional looking and when you're preferably
looking at the camera and smiling a little bit this makes you seem a bit more approachable you
can also add a personal banner a photo of you doing something maybe your hobby or socializing
with people trust me this works way better than using some cool wallpaper that might
be very stylish and fits your linkedin profile but if it doesn't include you doing something making
it a bit personal recruiters will not have that connection with you so trust me make it personal
use a banner that portrays your persona for example i added this photo to my banner where
i'm doing something else than data analysis this might spark some interest or curiosity with the
recruiters looking at your profile i also added the fact that i have a scuba certificate an open
water patty because why not it's interesting it makes me human and you might have some common
ground if the recruiter is a scuba diver himself as well these five tweaks to my profile helped me
let my first high paying job my first freelance job and in a sense it helped me quit my data
analysis job to build my own business based around creative expression my youtube channel
on this channel i'm sharing every single lesson along this journey of building the life i want now
if you think that might be valuable to you then definitely stick around on my channel or check
out my instagram hope you found the video valuable and i'll see you in the next one kiss as i said
and i highly doubt recruiters will look for general because they're english speaking
recruiters i've trouble talking to the camera i'm not an english-speaking recruiter