so how do you come up with effective and original logo design ideas this is a
question I've seen quite a few times in the comments of my videos and today I'm
going to show you guys five different ways to come up with really really solid
Lodha design ideas sponsoring today's video is milla notes the best place to
plan and streamline your next graphic design project
milah note allows you to generate ideas and concepts with ease and then to
evolve those creations to final design solutions as you probably know I use
millionnaire myself for my design projects and you can learn more about
their awesome project planning software later in today's video and just how
helpful milliner can be for your creative design process so before I show
you the five different ways to come up with solid and effectively design ideas
I quickly want to mention the little design process that I personally feel is
absolutely fundamental to a solid effective and original logo design idea
now some people skip over the low design process but I feel it's hugely essential
because you allow yourself to have enough time and enough creative freedom
to explore many different ideas but you first need to research the company the
target market and also the niche that that company works in it's not crazy
unheard of to spend multiple days or even weeks on the research phase alone
and after the research phase you start to generate initial concepts ideas for
the logo itself you then take those concepts and you let them evolve into
initial logo designs and then you refine the logo designs down to a final logo
design solution that is a very brief outline of the logo design process and I
will link some stuff down below if you check out after today's video but the
first way to really get some solid logo design ideas is to write down some words
some phrases what are some objects linked to the brand or the client that
you're working for and this is hugely powerful and it's carried out at the
start of the low design process when you're forming research and also when
you're creating concepts too so for example if you take the FedEx logo when
working on this project the designers might have written down are things like
delivery or sending or you know fast and speedy because FedEx
wants to be known as a very fast and reliable entity to deliver packages and
stuff and so the arrow that's neatly hidden within the enx can represent
stuff being move forward in a very fast motion but another example would be
Rolex you know the Rolex watches they might
have written down things like superior or fancy or a premium and one of the
concepts that came to mind was a crown that resembles a king you know it
resembles being right at the very top so yeah just make sure to write down
phrases words and even objects that you can link back to the company and also
the brand a message that the local needs to represent and speaking of writing
stuff down my second tip today is to keep every single little bit of details
and sketches that you write down on paper don't throw them away keep them
because you never know how your creative process is going to evolve and you might
look back at a later stage and realize that this was a good idea but at the
time you kind of disregarded it you might review one of your initial ideas
and then have a completely different outlook on that very same idea which
will take you down a complete different path so the third tip is to give at
least 24 to 48 hours for each individual idea to kind of evolve and flourish
similar to the last tip this has to do with how you look at an idea or a
concept when you're right in the midst of designing and coming up with ideas
the way you look at things might be different after you've given it like two
or three days the way our minds work is quite interesting because you can work
on something one day and then work at the very same thing the next day and
you'll be viewing it in a completely different perspective in a viewpoint so
this is why it's a good idea to let things evolve and have time to you know
flourish in your mind and also on paper or on the screen so the fourth tip for
coming up with solid and effective logo designs is to create a target market
biography this could just be a few words or a few phrases or even a few
paragraphs but you might even want to make a quick sketch of the target market
now the target market is hugely hugely important for your logo design you need
to be tailoring every aspect of the design to a specific group of people
which you should know from the brief and from the research phase of the logo so
write down a few things about this group of people where do they go to eat what
do they like to do in their free time what kind of occupation do they have
what car do they drive what clothes do they wear you really want to know these
people inside out because the more you know them the better and you can
actually target them through the logo design yeah and it might even help to
you know make a quick sketch of this person and you know draw some lines with
notes about this group of people this is one of the most important parts of the
logos own process I think some people don't even appreciate it
and so the fifth and the final way to come up with a really good look at
design ideas is to become inspired and I don't get it twisted I don't mean that
you should be copying other designers ideas and creations but we've all been
there when we get burnt out and we get stuck or hit a roadblock it's good to
have a look around the internet and you know books and other resources to gain
some inspiration and to get your creative juices flowing once more I will
link some really great resources down below for you to become inspired if you
do hit one of those roadblocks but yeah big thanks to million-eight for
sponsoring today's video I really do highly recommend it and I've been using
it for nearly two years now myself you can easily streamline your creative
process from start to finish on any project that you're working on
but also it's very easy to share your ideas and your projects with other
clients or even worse colleagues so yeah do check out the links down below for
more information on milla notes and start streamlining your creative design
process in a more efficient way today do let me know what you thought of today's
video down the comment section below and if you want to keep boosting your skills
as a graphic designer make sure to subscribe to my channel for
weekly grepher design content and also of course do turn on the Bell
notifications to remain updated to all of my videos right here at Satori
graphics our great day until next time and design your future today
you