[RUMBLING]
[INDISTINCT CREW CHATTER]
♪ Ominous synth music ♪
- It's time to go beyond what a smartphone can do.
- Roll camera!
- With a massive camera upgrade, the A16 Bionic chip,
an entirely new category of safety innovations,
and never-before-seen display technology,
this is iPhone 14 Pro.
- Cut!
♪
- The Always-On display artfully dims your wallpaper
to create a unique low-powered Lock Screen,
making go-to information available at just a glance.
And introducing a remarkable innovation
that is both hardware and software
and something in-between --
the Dynamic Island.
♪
An interactive place that bubbles up alerts,
notifications, and activities,
fluidly transforming itself as needed.
[AIRDROP TONE]
♪
It's an entirely new way to experience iPhone.
♪
[WHOOSHING]
- Chin up a little bit.
- You are now looking at the most impressive
iPhone camera system yet.
In a major leap, the iPhone 14 Pro's Main camera
has a 48-megapixel quad pixel sensor.
It captures breathtaking detail, depth, and color,
and now gives you the equivalent of four pro lenses at the ready.
With every photo, [CAMERA SHUTTER]
the quad pixel sensor captures four times more information
than ever before.
Then the A16 Bionic powering the new Photonic Engine
analyzes and perfects every pixel
with up to four trillion operations,
achieving an astonishing new level of sharpness and detail.
♪ Ethereal electronic music ♪
And now, pro photographers will be able to capture
an uncompressed 48-megapixel ProRAW image,
giving you even more resolution to rescale, retouch,
and reimagine your photos.
♪ Driving percussion music ♪
- That was perfect. Let's go again.
- Building off iPhone's leap ahead
in ProRes and Dolby Vision video technology,
iPhone 14 Pro now includes new Action mode,
allowing gimbal-like stabilization
for all your action scenes.
And Cinematic mode will be even more powerful
for pro filmmakers with 4K resolution
and 24-frames-per-second recording.
iPhone 14 Pro is capable of shots
that for most film cameras are simply impossible.
You can rely on your iPhone every day.
And now it can even help in emergency situations.
For the first time,
iPhone 14 Pro will be able to communicate with satellites
with Emergency SOS...
[WHOOSHING]
...allowing you to deliver critical information
to emergency services in places where Wi-Fi and cell service
are unavailable.
- Hey, thanks.
♪ Upbeat electronic music ♪
- And a feature we hope you never have to use...
- Commencing test. [CLICK]
♪
[GLASS SHATTERING] [CLATTERING]
- ...Crash Detection.
Using a high g-force accelerometer,
gyroscope, sensors, and machine learning algorithms,
iPhone 14 Pro can detect when there's been a severe car crash
and automatically call emergency services.
♪
Supercharged by nearly 16 billion transistors,
the A16 Bionic is the fastest chip in a smartphone
and powers the most impressive range of pro innovations yet.
The iPhone 14 Pro goes above and beyond,
redefining what a smartphone can be...
...again.
[MUSIC FADES OUT]