- In this clip,
we are going to talk about cutting edge sales strategies
that are going to help you explode the growth
of your business.
But, before we do,
don't forget to subscribe.
Or also share this with people if you love marketing,
if you love business, whatever platform that you are on.
So first thing we're going to talk about.
Is using a tool, a customer data platform like hull.io.
So let me show you what I mean.
If we're looking at the screen right here,
if you're on YouTube,
you can see hull.io, what it basically does,
is it allows you to basically find the most qualified leads.
Let's say you're getting maybe 10,000 visitors a month
to your site.
Well, you can find maybe the most five qualified
instead of trying to filter for everyone.
Because a lot of, the vast majority of your leads,
are going to be unqualified people
that are just tire kickers.
You can see over here,
you got cold email lists, newsletters, trial signups.
Maybe these people are not the people that you want
to go for.
You want to go for the three stars up here,
the qualified leagues.
Those are the people that you want to go for
at the end of the day.
So what hull does is it allows you to connect
a bunch of different connectors that you have,
a bunch of different tools that you're using.
So you could be using Clearbit, for example.
You could be using Salesforce,
you could be using HubSpot.
Look, I'm giving you all this technical jargon right now,
but the idea is
that we're using so much different software nowadays
that you want to connect everything together
and make this kind of one single source of truth.
That way, you're able to do cool things like
get your sales reps to focus on
the most high value targets, right?
So if we look at the screen over here,
if it's a good fit trial,
it's a good trial conversion,
you have your sales rep jump on it.
Now if it is a medium fit trial sign up,
where it's like a trial conversion,
stick them on automated nurture sequence.
But not every lead should be treated the same.
You should prioritize accordingly.
You prioritize your time
by watching videos like this
because you know you're going to grow.
You want cutting edge sales strategies, right?
So here's another cool thing it can do.
If we're looking at the screen,
we can see that we can basically target any way
that's reached out as a lead on our site.
Maybe they came through as a chat lead,
maybe they came through HubSpot,
maybe they came through Salesforce.
And then we can layer on some segments.
We can layer on some attributes.
So we can say, okay,
anybody that's reached out as a lead.
And then if they have more than 50 employees,
okay, great, well we'll use Clearbit to tell us that.
Or we'll use Datanyze to show us if their revenues
are greater than five million dollars.
So these are all these connectors
that are telling you all these different things
so now you can segment them out.
And they can reach out to them accordingly.
Now, the other cool thing that we do with this.
Is we combine this with our outreach tool called Outreach.
So Outreach basically allows you to automate your sales.
Which basically what we're doing over here.
If we look at over, it looks complex,
it's really not.
But for example,
from one of my podcasts, Growth Everywhere,
we basically have this outreach sequence
where we'll say, you can see,
we have two different threads, right?
So we're basically AB testing two different titles.
Can we interview you?
Or possibly featuring you on a certain website?
And then we scroll down here.
You can see the second email on day four.
It's reaching 1.2 million people, right?
So it's an automated sequence
without us, it would drop them into a sequence
without us having to do a lot of manual work.
So the cool thing is if you combine a tool like hull.io,
Clearbit, all these different,
Clearbits for data enrichment, hull.io is your CDP,
which is your customer data platform.
You combine it with Outreach.io,
you're going to automatically uncover leads
that are visiting your website.
And you dump them into an outreach sequence automatically.
It's like you have an automated sales team.
To me, that's cutting edge,
because you're saving money on head count
and you can apply,
maybe that money you can apply to hiring other roles
in the company,
or paid for other software,
or whatever else you need to help grow the business more.
Because we're talking about cutting edge, right?
You want to do amazing things.
This is kind of the stuff that you need to do
to get there.
So a lot of people, right now,
they aren't talking about this kind of CDP concept, right?
We just started doing this.
And it is amazing.
And by the way, the cool thing about using a tool
like Outreach.io,
you can continually test.
If you're a marketer,
even if you're watching this as a marketer right now,
guess what?
You're AB testing different headlines.
You're trying a lot of different things.
You're seeing what works.
Look, you can see right here,
my first message has a 70% open rate
and a 23% reply rate.
In sales, if you can get above a 10% reply rate,
whether it's affirmative or negative,
you are in a good spot.
So these are just a couple things you can do
from a sales perspective to be cutting edge.
But don't forget about the old stuff, too.
What's old often becomes new again.
What's cutting edge to me is throwing events.
Throwing events, oh wow, how is that cutting edge?
Guess what?
Because you build human connections
and most people are too lazy to do that now a days.
Build human connections.
If you can't throw an event,
throw dinners, go hang out with other people,
go get yourself out there because people
are too lazy to do that.
Because they're trying to do all
this new stuff all the time.
By the way, this new stuff is great,
but combine it with the old school stuff,
and you're going to find that you're going
to be even more cutting edge than other people.
Let me know in the comments what you think we're missing
from a tools perspective?
What are some must use tools?
What's going to help us be more cutting edge
from a sales perspective?
Let us know.
And if you like clips like this,
also don't forget to rate, review, subscribe,
and we will see you tomorrow.