- Hello insiders, I'm back and well rested
from a little time off.
Even better for an Irish guy,
not a bit of sunburn.
Now, it's not Tuesday, but we've got important
updates to cover, so let's get into it.
First up, we recently introduced the next chapter
in rewarding creativity on our platform
by enabling new ways for creators to grow
and earn money.
Now, as we evolve the YouTube Partner Program,
we're also updating our systems
and policies that support creators globally.
This includes updating our re-application policies.
So, what does this mean?
Beginning June 5th, 2023, if the channel applies for YPP
for the first time and is rejected,
they'll have 21 days to appeal or wait 30 days
before they can reapply.
Rejections are typically due to violations
of our YouTube monetization policies
where you'll want to review your content before re-applying.
After 30 days, if the channel reapplies
and is rejected again, they'll still have 21 days to appeal
but will now need to wait 90 days before they can re-apply.
To prioritize timely reviews of new applicants
and instances of appeal where creators asked us
to take another look.
With a second rejection, we also encourage creators
to review our YouTube monetization policies
and consider using this time
to revise their content strategy before reapplying.
If the channel is already in YPP
but is suspended, they'll still have 21 days to appeal
but will now need to wait 90 days
before they can reapply.
This is specifically for channels that are suspended
from YPP for violating our policies
and does not include instances where a channel
may leave the program due to contract termination,
dormancy, or unlinking from their MCI.
For any channel that offers channel memberships,
the paused mode policy will be extended from 90 days
to 120 days.
This means your channel is suspended from YPP.
You'll now have 120 days to reenter the program
and resume channel memberships.
Before existing members are counseled and refunded
their last month's payment.
Now, we understand that mistakes happen
and creators don't mean to violate our monetization policies
and sometimes, we make mistakes too.
This is why we offer all channels in YPP
an opportunity to appeal that decision
if they think we've made a mistake.
Now, what else should you know?
Our monetization policies are set up
to responsibly reward creators
for the content they create.
Let's do a quick refresher on two of these policies.
Our repetitious and reused content policies
aim to reward creators for original
and authentic content that adds value to viewers.
The policies make sure that monetized content
on the platform offers viewers something appealing
and interesting to watch.
This means that a channel where content is very similar
from video to video or viewers have trouble
spotting the difference between videos,
would not be able to monetize.
Under our reused content policy,
we'll reward videos that repurpose elements
of someone else's work.
Only when there's a significant commentary
or editorial value added.
Often, this includes the creators thoughtful spin
or storyline.
Taking someone else's content and making minimal changes
will not be able to marketize.
Our creator integrity policy ensures creators
are who they say they are
and are not misrepresenting themselves or
their activity by engaging in deceptive practices.
Channels with artificially inflated engagements,
such as views, subs, likes, watch time,
or ad impressions or that engage in financially
abusive behaviors will not be accepted or may be removed
from the YouTube Partner Program.
To read more about our monetization policies,
see the link in the description.
But, of course, let us know if you have any questions.
Next up, we're happy to announce that podcasts
will be available in the YouTube music app in the US
and coming to more regions soon.
Now, as a reminder, podcasts are currently
available on lineup.
The goal of including podcasts in the YouTube music app
is to help make your podcast content
available in new ways.
So users can keep listening on the go
and so you can find your audiences too.
All users will be able to download podcast content
on YouTube music.
Podcasts in the YouTube music app
will receive podcast treatment across YouTube,
including badge in, a dedicated podcasts tab
on your internal page, eligibility for YouTube.com/podcasts,
and an official search card.
Let us know if you have any questions in the comments.
Next, we're adding processing bad GTAs
to the video details page after a creator
sets their video visibility and can no long return
to the upload flow to check the status
of their video processing.
Creators will be able to hover over the video
quality badges to see the remaining processing time
for each level and that, prior to this,
video details would only show pulsing badges
for each resolution being processed.
We'd like to add video processing ETAs
to mobile in the future,
but until then, let us know if you have any questions.
And finally, today, creators can configure
a channel trailer for when the viewer is subscribed.
These videos autoplay on desktop, but not on mobile.
We're happy to announce that we're bringing
feature party for muted auto play to mobile.
Let us know if you have any questions.
And that's it for this week.
From the creators of YouTube to YouTube creators,
we'll see ya next week.
(intense music)