a newborn is this is the look of a mom who woke up 15,000 times last night I
have to just like do something else beside thinking about breastfeeding and
my super painful breasts don't have cabbage in them right now and then back
to the milk factory I'm gonna be answering all the burning questions post
if you have any new ones it's 9:00 a.m. guys my weekly vlogs are gonna start
looking really different today number three at home all max is doing is
sleeping pooping and eating all I'm doing is breast feeding pumping sleeping
I would call it sleeping but I try this is a 24-hour job a newborn is we got a
night nurse which is probably the smartest decision I've ever made with my
pregnancies I don't know I never did it with Jake and Ben who would have
literally changed my life she comes to me with the baby when it's time to eat
all that calls me I'd breastfeed him and then she'll burp him change him swaddle
him put him to sleep those tasks that take a lot of time I can use that time
to actually go and rest a little bit or what I usually do is I'll go pump
right after to make sure that I'm draining my breasts because I got a
really really really bad infection from breastfeeding with Jake and Ben that's
something that I'm very scared of so I'm trying to be attentive to my body okay
it's time to feed the baby I know drunk you ready for your second dose the life
of the prince I tell you okay full time our first outing to a doctor's
appointment
this is my days are like now my boobs on fire he was a little fussy I could keep
feeding him this is only day three four but I'm kind of persisting with breast
feeding which is something I haven't done with the other two was very very
difficult for me I went to formula pretty much right after giving birth
with Jake I still pump dating for like two weeks but would been like after four
days it was done I got really really bad infection I really want to keep trying
and be persistent with it and just have a different experience because I didn't
have the breastfeeding experience that a lot of other mothers do I'm feel very
grateful and happy that I have the opportunity the third time to try and
see how it is I feel like this time around it's a little bit different I
have the proper mindset I feel like with Jake I was super anxious at all times
with Ben I was still like very I wasn't calm now I'm just have a different state
of mind and I take it you know one day at a time
one hour at a time I'm kind of going with the changes I'm just trying to let
go of like this schedule and just enjoyed this time because it goes by
really really fast he's napping now I think I have like maybe 40 minutes to an
hour so I'm gonna go down for a nap as well and then back to the milk factory
this is this bomb is blocking it
today I'm making very big move and we're leaving the house because I'm going
crazy I'm gonna go to the office I'm gonna take max with me I have to just
like do something else beside thinking about breastfeeding and my super painful
breasts that have cabbage in them right now coming for you the outside world
laughs is in the case I have to get the conference call
literally dialing where are we park there's no there stairs but there's
nothing I can't bring the stroller so it's raining oh my god
anyways I'm like can someone help me it's how it happened with the stroller
then he's crying now Gary's gonna have a heart attack well I can't wait forever
so I can oh hi I'm Maximus already Oz it's really hustling we're not huh look
at him go Papa's on the call when the baby patrol looks good and look you kind
of match oh sorry jion just got work to do Jen where's your desk
I don't want anyone this is our hangout
by gian they'll be probably so excited to see me
I haven't picked them up from school and forever this is the look of a mom who
woke up 15,000 times last night not because of the newborn because of all of
them I have two videos to shoot today I am a little late with scheduling I was
planning to take two weeks off of work but there's like so much to do and I'm
excited to go back to work like my brain needs it that's the thing it's like I
don't have to but my brain needs it so much I'm hoping that Maxie will
cooperate with me today there's a lights everywhere I think I'm getting sick
because Jake's been sneezing on me good
I found a solution how I can work and still be with Maxie I got this rap wet
Jake and it's basically mimics the way they
were in the womb so he's all closed it up I'm wearing the softest water ever so
he's really enjoying his life right now now I can get back to work I have to do
some research for a video that I want to do I can't shoot the video like this but
hopefully figure something out
Max is down for a nap I was supposed to shoot two videos today but there is no
way I can stay awake one of them was like a beauty video this is not gonna
work I'm gonna shoot one self not self love but self help video hopefully I'll
get to finish it before Maxie gonna wake up left my follow up the mastitis now
we're trying to figure out how to get my map back
yeah I'm gonna go back and try to do more skin to skin and get this baby to
produce not from Mary honestly guys I wish I had more to show you but this was
my day all day today also major fail with milk nothing's coming out I'm like
debating right now if I want to try and get my milk back or if I should just do
the formula and stop torturing myself I'm torn to be honest I want to bond
with him with breastfeeding but I know it's gonna it's gonna be the kids are on
their way back from hip hop I'm gonna bathe maximus tonight with the boys
they'll help us right with Papa and the boys and I'm waiting for Gary to come
back home we'll have dinner and hopefully I'll be done I'll be sleeping
by 9:00 today is probably gonna be the most like active day for this vlog cuz
this whole week I was sitting at home and just staring at the wall and feeling
max first I need to shoot a video that I just couldn't get myself to shoot
yesterday then we have a meeting regarding our new
house and then we're shooting meet the team video which I did a post on
Instagram and ask you if you guys want to hear all about it and you guys are
very interested there was some really really good question oh look at this
bird nest I know that a lot of influencers kind of keep it on the low
this whole business of social media and I would always wonder like how does it
work where does it start who helps them so I wanted to just show that
information to you I kind of don't see a point to keep it all secretive you know
I hope we all succeed we all have room PS I this is my first pair of pants can
I tell you it was an easy fit no I had to go down in my bed
and catch my breath but young master Jake it today got out of going to school
because you said you're not feeling well yeah so you wanna rest
well deserve a day off right my love okay help nori today and I love you
thank you too baby chicken yeah okay make sure they fall off their chairs I
love you bye baby run away to the office just little munchkin who broke out wood
baby acne I'm sorry so Gary yeah you know what I
found yesterday what I found a blog that I used to write my poems in really yeah
it was from 2009 I'm gonna read it to you wait and you're gonna tell me how
you feel about it it was in a very emotional time in my life how are you
yeah guys I'm wearing pins I don't know an invisible area was for you mmm we're
going to do our first outfit of the day
jess is the best thanks honey
good place for the child
Wow the world is a scary place with the new board
back to work back to the daily grind with this little dude yeah and you
forget these stages so bad you're so cute
it's weird to see you with a new baby too
because like I'm so you see with you like with my bed and yeah running around
all the burning questions post if you have any new ones so I posted a post on
Instagram and I asked you I mean if you have any questions about living in
because I feel like throughout our videos people are like who are all these
always common people and why do you need so many employees
and what do you actually do we have nothing to hide
we want to share it with you why don't you start by chatting about why valera
and we started it I started doing YouTube in 2016 and I started in my
kitchen just doing recipes and smoothies and taught myself how to edit that was
an interesting ride and back then I was supposed to maybe like once a week I
really didn't think long term with that I remember my first sponsorship came in
from like this probiotic brand and they offered me with $50.00 and yes I didn't
understand how it all works because again even like me searching for other
youtubers talking about the business you can't find any information especially
the business side of it it's just how I think exactly is this secret thing so I
did a sponsorship about than $50 I ran to Gary I was like look at my
PayPal account about $50 for that he's like OkCupid so when the sponsorships
kept coming I was doing everything by myself and I came to Gary and I was like
hey look I made X amount of money this month and Gary's like oh okay but people
are emailing you there and interest there's something happening
here if you look at all these videos they say you have to be consistent you
have to put content your to good content and I was like getting so frustrated
because I was taking care of the kids and I was also shooting one hour I was
editing eight hours because I'm super slow and editing is like so annoying
having someone like Garry to be like okay you have to focus on your strengths
and your strengths are delivering content and telling a story and you're
the storyteller that's how you get to the next level so that's when we decided
to get Emma we actually started having a conversation about hiring people when I
already had revenue that I could reinvest back in the business I was very
lucky that the money that I was making that wasn't the money that needed to
support me in my personal life I had the luxury of taking the money that I was
making from the business and putting it back and that's when we actually started
valera and Gary's like let's start let's incorporate and we'll make it a business
I decided okay you know what Valera Inc will be a media company a media company
that's basically I'm the media some of me it may be me I am aware as a model I
had agents I had agencies throughout the world and they were taking care of all
the business side you're sitting and waiting for your agencies to pitch you
to brands to do things and I didn't want to be in that situation again and that's
kind of what I liked about started getting into YouTube and Instagram
because all of a sudden I was kind of you know in charge of my own faith when
I started to grow all these MCS and other agencies for influencers started
which you have to me and saying hey let's we want to represent you I knew
that I didn't want to be in the same place so I'm just sitting and waiting
for them to bring opportunities to me so a lot of you guys are asking why do you
need all these people there's so many youtubers that are just like a one-man
show a lot of them are not you just don't see that aspect of their business
a lot of them just don't do the business side
they sang with an agency or a multi-channel network that's it they
just like create the content and the agencies take care of the rest we really
wanted to build something that is in-house we wanted someone that again
can free my time from editing so I can focus on creating content so we put an
ad on I think it was indeed it was right and Anna was the first person we
interviewed out of those 10 people I don't know what happened I probably
wasn't the first to apply you're just like every religion I feel like you just
you just responded the fastest so we booked through the first before this I
actually was working at a church during closed-captions editing as well I came
from Vancouver Film School I specialized in directing editing cinematography and
production design so having those four backgrounds are really strong when you
have to work like basically as as a production team with just one other
person when did you join me um it was for your mom's wedding so it was June so
summer 2017 yeah so summer 2017 Emma started working her first actual video
it was I think it was like the audition it was between her and another girl it
wasn't a weekend - yeah because I asked the other girl can you do this video on
the weekend and she's like I can't I'm psycho and I offer declare - yeah
bailable Emma came and she shot my mom's wedding and that is a video that has
over a million views - yeah that's pretty cool
this is like Emma not knowing anybody from the Stan
like the characters the kids she hasn't met anyone yet and doesn't speak Russian
I was crazy that was a serious challenge yeah I read
about it I was just like cuz Gary said we should film your mouth your mother's
wedding like yeah we should but that video was amazing and then when we when
she send it to us I was like okay and we were just working out a hilarious
kitchen everyday who got done though we got something yeah we shot for a local
book I posted on my stories that I was looking for an assistant for the day and
I got a few girls and reached out and just was one of them I was working
full-time a modeling agency actually I saw that post on your story and I was
just like I'm just gonna jump on it and see yeah I don't know yeah and you just
again you were super responsive and you were like whenever you need me I'll be
there just let me know what I can do I was like okay yes please it wasn't like
a long-term opportunity and I have been following you for a while I was just
trying to get more experience in this industry because I wanted to apply my
three years of communications media work that I was doing at a university and
something to actually get into the field that I wanted to do you knew you wanted
to get the social media I knew some sort of media but once I saw that this world
was like a legitimate thing where you could be creating your own content
in-house and stuff yeah that's what I wanted to do and we weren't looking to
hire anybody but I was so impressed with her and she was so awesome and so sweet
that after that I think how long did it it was like in May or something new yeah
actually I was dating I was doing some of your like blog posts and like helping
out with yeah yeah yeah yeah thanks in April you in April we had revenue the
company was still a mine I were working crazy hours Gary's like why where do you
feel like you spend the most amount of time and I called him honestly I'm
researching a lot a lot of depend on spending and not creating content but
looking for inspiration for cotton so it's like okay again I think now that
your company grew a little bit it's time to hire someone that can help you with
that aspect of the business we posted a look at the ad but I called gear I was
like you know what I remember Jess this girl that helped us once and I was still
kinda in touch with her I just remember she had such a good work ethic and was
really pleasant to be around and I want to you know see what's up when we hired
her right away like we didn't really know what was the exact position but
we're like we know that we need a Jess Jess lives downtown emma is now living
downtown and you just kind of didn't make sense to keep working from home I
live far away from downtown and also I wanted to start building a company kind
of culture a lot of people ask is all of this our office helped you to know that
one day this is our shared office space and we were anything like two offices
there now Cheyenne is not here right now she wasn't available but she is actually
doing the accounting site we found out that I had really stuck in that I
started asking for Gary's help but Gary's like listen I don't have time
so she undoes that and she deals with you know making sure that everyone's
getting paid which is very important I wanted to start inching out the brands
that I actually loved and maybe didn't know about me that was kind of where we
decided to add someone there will be what is your title exactly managers did
you do partnerships but it relies don't know my background was from an agency
where I was working for a couple of years and I had actually met valaria and
Emma on a campaign that we were working on together and I got to a point where
in my career I actually was freelancing I had reached out to Valyria we ended up
meeting up for lunch and she brought Gary during hajj Ganic so we can offer
you this position and she's like I didn't know that was
I didn't have the impression that that was the world that they were looking to
fill in my background is in client services and community management
specifically over social and working with influencers you know a couple
months went by and I started a September and now I'm Blair is manager of
strategic partnerships so basically bringing that role of you know what you
would hire an agency for intermediate talent and partnership management and
have since you joined Gary became much more involved with malaria and I
understand how lucky we all are and my especially me you know having a mentor
that is understands the whole business aspect and how to scale a company we had
a lot of content that we already created by myself separately and then with Emma
as the audience grows a lot of the new audience didn't see all the good stuff
that we created before so we're like okay we need to bring a little more
spotlight into you know older content and that's how we got Tiffany and she's
the newest member yeah I went to journalism school I thought that I was
gonna like report for the news because that's kind of all you didn't either
look broke or a newspaper or you like worked on the news it was until after I
graduated that I realized there were like social media jobs and that you
could work her like a production company and you could do all of these things I
was working at today's parent for almost two years and then I was looking for a
new job except they were looking for like a videographer yeah at some point
when you got higher yeah I saw that posting and that's when I started going
on Instagram and I subscribed to your channel and I liked what you were doing
but I didn't like apply just because I think one thing it said was like a
driver's license and I can't drive so I was like oh no like I can't I can't why
didn't I Drive by several weeks after that when the posting disappeared I was
like oh crap I wish I had applied to that job and when I saw is are you came
back right and then boosting came out again I was looking
and I applied for the job in like the middle of the night and then heard back
a week later I remember when Jess interviewed
Tiffany she came in and she's like just I didn't want to build a team of yes
tears I wanted to build a team that you know people that will have their own
opinions that will be strong enough to say no what they truly believe it's a no
and I was really like I was like you know what we hired you because I really
loved like your character he was just like on it
Jess I think that again I saw the character I saw that she was very
serious that's one thing she's very sick when she commits you come miss I'm a
little tense but in the best way possible and I think that it's so
important to find people that are so passionate about their job the same for
Kimmy and for Tiffany the curiosity the passion the commitment I think it's very
important and it's very easy to see with people do I made it a priority to hustle
to intern and work throughout school and because of that I was able to establish
a network of people for myself that really led to me getting my first job so
I think it's really important to surround yourself with an incredible
network of people also the way you present yourself through a resume the
way you present yourself in an email that's your introduction so I think that
professionalism is really what's going to set you apart and get your foot in
the door for an interview when you see a job that you want to go for just go for
us I think that okay man just go for it go for it if you don't get it you don't
get it but like what if you do better hearing
I love what little things stop me from applying the first time and regretted it
and so the second time I just I went for it and it went and you don't always get
a second time so yeah go for it I think that it's very important to be really
honest with yourself and know what you're good at and focus on your
strengths rather than trying to do everything by yourself and that honestly
applies like I started applying that to every every aspect of my life because
you guys are really like up in my life like you know everything and see
everything we kind of became a family in a way right yeah I trust you guys and
hopefully you trust me there's always gonna be status agreements here and
there but that's why I wanted people with character because I don't want
anyone just being a few bites Valyria we'll do it every day we're we started
as like working like coworkers called colleagues and now we're like friends
family like what I wish we never did this let's just yeah so we actually saw
that there was one more question that we did an answer that I think a lot of
people like had a lot of interest around I think the question was what is our
revenue stream and how make money I know that I mentioned
sponsorships so those are sponsors that come to us and want to work with us and
pay for integrations or sponsored videos for us to introduce their products to
the audience we also right now which Kimmy does we reaching out to brands
that we love one thing that I think is important to mention too is that's not
to say that you know Blair is already using a product we see that as a source
of possible revenue we want to ensure that the brands that were promoting our
brands that are super organic to buleria in her life we want to make sure that we
don't recommend anything that we don't love because it only gonna translate for
you know along badly on us if it's something that doesn't work other than
sponsorships then there's the YouTube revenue and
then there's affiliate links in the description box whenever I wear
something I'll have a link for you if you guys buy anything we get like a
percentage of it I keep saying small percentage for small percentages you see
a lot of influencers did add another revenue stream is my modeling so
companies will hire me not even so much of the social media but to do more like
the modeling aspect of things just wanted to make that clear and I think
those were the most prescient questions I want to make sure I answer that one
because a lot of people were like very curious and that's it now I have to go
because I have to change Max's diaper and go home and I have to get back to
work