mike here how we doing good morning to you all we're starting another week here uh it's the mike
show again martha is back but she's super tired because she's been gone at events for like how
long now like two weeks so we're gonna continue with my last video in this series i like i'm
calling uh the playlist on youtube is called mike demystifies youtube and i've got a link to that
here if you haven't seen the other two videos it's in the description of this video so if you want to
check those out there's some real gold nuggets in there i know that i've been getting feedback that
you guys have been loving this content so check that out for sure and also this content was stuff
you asked for because we had a question in our facebook group seven figures from home which we
you is a free group you can also join that there's a link to it in the description uh we wanted to
know what you wanted to know about youtube because uh we've been youtubing for a very long time
and uh we've recently seen some really explosive growth through youtube and of course martha and i
want to share that with you our audience because we love you and we we really want to co-create
an invincible family with you also i have cookie the dog today if you needed a cookie the dog
update martha got home yesterday and she's like oh she's so big she is big uh i think she was
like seven pounds when we first got her i think she's got to be like 15 pounds now and i see you
all coming in there uh at the end if we have time we're going to go ahead and take any questions or
put you up on the screen and talk to you interact with you but hey this video is entitled the only
youtube metric you should worry about do this and youtube loves you this is what we do
and also the interesting thing is as you know in this this three video series i'm not giving you
what you want to hear because that's what a lot of the gurus do is
you have a question they tell you what you want to hear i'm telling you what you need to hear to
be able to grow on youtube in an organic way okay so also if this is your first time here
make sure you text martha where is that text martha so you stay up to
uh you stay up to date with everything in the martha verse there it is text martha
and
oh not that hey if you subscribe comment and share the video uh and tag martha in social media like
on her business page living the dream with martha or her personal facebook page you have a chance to
win stuff from martha's swag shop and chances are if you keep playing you're gonna win eventually
all right you're an early adopter so keep doing that and you win some fun free swag uh all right
let's get into this okay so drum roll folks the only youtube metric you should worry about and
i say worry but i don't really mean like oh man i don't i don't want you to have anxiety around it i
mean worry as in just focus on this and everything will come along it's like there's a movie
field of dreams which i don't know if you've ever seen that movie but it like as an entrepreneur
it really messed with my head because the whole message there is that if he builds the baseball
park people will come and as an entrepreneur in some of our previous businesses i was like
if we make it they'll come ah okay but this this really fits in with this topic because if you
do this thing youtube will love you and people will come okay so drum roll that metric the only
metric you should care about is any guesses does anyone have any guesses anything what's the only
metric you should care about on youtube you should worry about pop it in there just say something
all right we're just saying hi right now okay
it is watch time that's right watch time you know uh content creation that's important yeah
uh lives okay the only metric is lives well let me talk about watch time folks consistency
okay i think uh all of these things support watch time views ah views views i don't know
i don't know about views uh views the right way views this way let me tell you about this okay so
as you know in in the couple last couple videos i talked to you and i told you that uh i had the ex
uh the privilege to sit down with alright heck who is runs the number one youtube ads agency
in the world in austin texas and it was really justification and it felt me it made me feel
really great that we're doing the right thing because when we sat down and we talked about
ethics and how you grow on youtube our our visions aligned and it was just such great reinforcement
for me because he's really teaching the same things we're teaching about how you should grow
on youtube he does it with ads but we do it organically obviously so watch time
watch time is the most important thing and really is the only thing you should really focus on
on youtube because hey i didn't know i don't know if you know this but youtube is the second largest
search engine in the world and it's even owned by google anyway so really it's pretty much the same
thing now you'll have a lot of gurus that say okay make sure you do your tags make sure you
do your tags right that's the old way that way is extinct i'm not telling you you shouldn't tag your
videos but still do that but it really doesn't do much okay because being the second largest search
engine in the world youtube has a responsibility to provide their searchers their their their
their um users with the most relevant content okay and what tells youtube what's relevant
it's not your tags all right don't obsess over your tags it's not how you title stuff it's
not having clickbaity titles it's not having uh it's not having a clickbaity description
it doesn't work that way anymore okay and if gurus are telling you that they're wrong i'm sorry
um should you still do that yes because i mean it's like a card catalog it's like
your opportunity to show youtube what your video is about for your own purposes really
but watch time is king everything you do on youtube should be mitigating
watch time it's not about what youtube can do for you but what you can do for youtube okay so
inversely the worst thing you can do on youtube is be the reason someone leaves youtube okay
dislikes it doesn't matter okay if people are disliking your video it's not to do anything
it's just maybe not going to show them as much as your content but they're not your
right person anyway so that's fine okay there's almost like
a shadow metric i don't even know what you would call it but if you're the reason if one of your
videos is the reason that someone clicks away and ends their youtube like watching
then that's the only time really that youtube's gonna detriment is gonna give you a detrimental
outcome okay so it's really the key here is really about mitigating watch time okay um and then as
you know i mean to monetize a channel you need 4 000 hours of watch time you need a thousand
quite frankly if you get 4 000 hours of watch time in a rowing 12 month period
you're probably not going to have much uh hard of a time getting a thousand subscribers so
being the guy that i am and i want to give you gold nuggets i'm going to actually show you
two ways that you can be a very very efficient mitigator or steward of watch time because
if you do this youtube will love you and i'll show you i'm going to share my screen
and i'm going to go back to a same video that we looked at in our stuff here um
this one the let's see this one the you need this
um i showed you i think in the last video a strategy we go to see how long the video should be
uh where we go into this metric if you go over to analytics and you click on
let's see engagement and you see this over here average view duration right so
out of a 25 minute video here the average person that means your existing audience and people that
are discovering you through the search engine of youtube the average person is going to give
eight minutes of their time they're going to watch your video for eight minutes of time
and again we went into that video how that's a huge blessing eight minutes that's great um
some people don't even give eight minutes a day to their children
is what i'm saying of course none of you beautiful people out there um but here's the thing that we
can take this a step further well this is about watch time mike what are you talking about well
one thing we started doing was we would go in we would look at average view duration
and then we would go okay well something's obviously happening at that point right that's
uh success leaves clues success on youtube leaves clues so what's happening at that point this is
one thing you can do and if you have uh content on youtube i really suggest that you go back and you
do this on every one of your videos what i'm about to do right now so what we do is we go in so eight
minutes all right and i've probably already done this like actually i think i probably already did
um so you might see a card so i'm not sure if you're familiar with cards
but you go down here into studio and you click on cards and you see there's probably one right there
this is probably proof positive that this method works because this card right here is at what six
minutes or something i probably added that based on this whole system but now you see the average
uh watch time has went up to a whole another minute so eight minutes so what you want to do
if it's at eight minutes i want you to go in your video i want you to set a card
at eight minutes and again mitigating watch time is about keeping people on
youtube okay and you don't want to be the reason someone loot leaves youtube too right so this
strategy what i want you to do is i want you to go to that average watch time i want you to go
and i want you to put uh a card there okay and i want you to pick out another one of your videos
so let's just say i'll put and you want to do something relative i mean if it's completely
different topics you probably don't want to use a completely different topic but i'll put like
um let's just put let's let's let's put this one there okay so what does that mean it means that
you're putting you're giving them another option right where that average person drops off okay
and that that strategy is supposed to i mean essentially you're presenting them with another
option to stay on youtube which again youtube will love you for that also if you don't have
any relative content you might have seen that you you might have seen this too i used to put like
um say if martha was making a video about something i would go in like this and i would pick
maybe even a tony robbins video to link him to or like an oprah i think i did a couple oprah videos
and like ian lavanzant videos because the idea is that you don't want to be the reason someone
leaves youtube that's the real detriment okay that's what youtube looks at all right um another
thing you can do and this is i mean this might not be for everyone this is really the second
gold nugget is we want to constantly be learning we don't want to just put our content onto youtube
and go okay it's going to get watched if it doesn't get watched it's not it's out of my hands
it's up to youtube youtube doesn't care youtube doesn't care about your stuff again it's like
what can you do for youtube not what can youtube do for me okay so what i like to do
and this is often kind of tough because like 99.99 of the time it's martha on here so it
goes into the whole you have to critique other people so if you see so this video like we said
the average time people spend on it is let me get out of this discard changes
so like we said the average watch time is eight minutes
the average watch time is eight minutes so i challenge you to do this
go in to that actual video you have go to that point where the average person seems to drop off
and really look at what's happening there i mean you're not going to be able to pinpoint stuff but
eventually you might see a trend like maybe maybe it's that you don't get to the point
of your video soon enough and that's the huge thing on youtube is i mean youtube's
to be completely frank with you youtube is really gaming and then youtube now though is how to
and i that's totally believable to me because whenever i want to learn anything i go to youtube
okay and i look at how long the videos are that's i mean i i believe in the search i
believe that youtube brings us the most relevant thing because chances are those relevant videos
we're getting watch time and in human interaction because that's what triggers the algorithm right
i want you to go into that average view duration time i want you to actually go into the video and
see what's happening there try to determine maybe there's things that you're doing at that point
that turn people away and again we don't want to be the reason people leave youtube right that's
the whole idea um i don't know maybe i'll go back in and i'll see there was like a booger in my nose
right maybe i'll get lucky maybe be like okay well i'll just make sure there's no boogers in my nose
before i go i go live here all right but i want you to challenge yourself to do that i want if you
have five videos on youtube if you have 10 videos i want you to go into each one of them and look at
how when they're dropping off by the average view duration that when is the
average person dropping off and i want you to see how you can make that better
okay and then when you implement something like maybe i could have said this a different way
maybe i could have gotten to the point i want you to do that and then like a couple weeks
later i want you to come back in and see if your average view uh duration has went up i
i bet it does okay it might take a couple tries it might take a couple tweaks but success leaves
clues these are things you can do right now um let's see what you're all saying here
how are we doing today folks
good beautiful morning from iowa hey i used to live in iowa i was born and
raised in iowa now i'm a florida bro okay cindy good morning cindy good morning kayla
good morning carrie lynn do we have any questions in here
hey meg glad to see you too
if you build they will come that's right i mean
it it's it's harsh almost harsh to say but again i'm gonna tell you what you need to hear is if you
just set it and forget it on youtube youtube doesn't care okay they they they need to see
your videos validated by actual human interaction that's how they determine if they're relevant to
you relevant to their searches because their first priority is they're a search engine they need to
bring back the most relevant search for their people uh i don't even know what a metric is
well amanda watch this video and the blessing here is that you only you only learn about one
that you need to know about and that's watch time just focus on watch time
i mean it just focusing on watch time just answers so many of your questions right like how do i
monetize my channel focus on watch time uh how do i use cards focus on watch time um what do i talk
about focus on watch time right i mean here you see this now too is like in the in the beginning
of the video i said hey stick around till the end and we're going to put your your comments up
try that i mean there's an incentive there i mean because like our channel is like 30
000 subscribers we get all sorts of action here on youtube there's an incentive for you to be
up on the screen all right so like there's something in it for you to stick to the end
give your people an expectation on the video you know uh good morning from maine all right
hey also uh even though martha is resting today we're still having these conversations as you know
martha and i and our team were on a mission to create co-create one million invincible
families by 2026. those are families that can do what they want when they want with who they want
and they are not metaphorically chained to the desk in corporate america um message martha's
uh business page living the dream with martha let's do this rainbow zoom unicorns and let's
see how you fit into the system uh i would be doing an in-service if i didn't mention that
even though martha's resting today we're still having these conversations
all right folks well if you have any other questions put them in the comments
and i'll circle back and answer them or in the facebook group living uh seven
figures from home and i'll circle around and answer them love you all god bless bye-bye