MARY: WE HAVE SEEN A RISE IN
HOW WE ACCESS PERSONAL
INFORMATION WITH MOBILE
DEVICES.
A NEW STUDY ON DIGITAL IDENTITY
AND AUTHENTICATION YIELDED
INTERESTING RESULTS.
JOINING US IS IBM'S VICE
PRESIDENT, GOOD TO SEE YOU,
TELL US ABOUT THE STUDY AND
WHERE WE ARE RIGHT NOW IN TERMS
OF SECURING OUR DATA.
>> WE LOOK AT THOUSANDS OF
BUSINESS PROFESSIONALS AND
CONSUMERS AND ASKED A BUNCH OF
INFORMATION ABOUT HOW THEY USE
PASSWORDS.
ONE OF THE MOST INTERESTING
THINGS WE FOUND IS MILLENNIAL'S
ARE LEADING THE WAY TOWARDS US
MOVING AWAY FROM PASSPORTS.
THEY ARE TWICE AS LIKELY TO USE
A PASSWORD MANAGER AND 75% ARE
ALREADY USING BIOMETRICS TO LOG
INTO THE DEVICES AND
APPLICATIONS.
MARY: DOES IT WORK, BIOMETRICS
ARE BIG TOPIC OF YOUR STUDY
SHOWING 87% OF THOSE POLLS
WOULD USE BIOMETRIC
AUTHENTICATION IN THE FUTURE,
67% ARE GOOD TO USE IT WAS WHEN
I USE IT ON MY NEW IPHONE IT
DOESN'T WORK.
>> LOOK AT IT THIS WAY.
THE COMBINATION OF SOMETHING I
KNOW LIKE A PASSWORD, SOMETHING
THAT I HAVE LIKE A PHONE AND
SOMETHING UNIQUE ABOUT YOU LIKE
YOUR FACE OR YOUR FINGERPRINTS.
YOU COMBINE THOSE THINGS
TOGETHER, YOU HAVE A REALLY
ROBUST SECURITY POSTURE VERSUS
JUST RELYING ON A PASSWORD
ALONE.
>> MARY KISSEL HERE, FOR THOSE
OF US WHO ARE NOT BUYING A
$1000 PHONE, WHEN IS THE PRICE
GOING TO COME DOWN ON THESE
BIOMETRIC MEASURES SO THE
REGULAR GUY CAN AFFORD IT?
>> THAT IS MORE UP TO APPLE
THAN IT IS TO ME BUT THE REAL
POINT THERE IS AS THESE THINGS
BECOME MORE COMMONPLACE AND
PEOPLE ARE MORE USED TO THEM IT
IS REALLY IMPORTANT BECAUSE IT
IS EASY TO CRACK A PASSWORD
NOWADAYS, YOU CAN BRUTE FORCE
CRACKING A PASSWORD IF YOU HAVE
THE ENCRYPTED HASH OF IT AND
OFTENTIMES A FEW SECONDS WITH
THE RIGHT TOOLS AND EQUIPMENT
AND A LOT OF THIS INFORMATION
IS IN THE HANDS OF CRIMINALS
TODAY BECAUSE OF ALL THE
BREACHES WE HAVE HAD
PAST YEAR.
>> LOOKING AT A COMPANY THE
SIZE OF IBM AND WONDERING HOW
STARTUPS PLAY INTO WHAT YOU ARE
DOING, WE RUN A VENTURE CAPITAL
FUND SO WE ARE ALWAYS LOOKING
AT NEW COMPANIES AND SEEING HOW
THEY CAN DISRUPT SPECIFIC
INDUSTRIES.
IS IBM LOOKING AT EARLY-STAGE
COMPANIES HOW THEY CAN TAKE
THAT AND IMPROVE WHAT THEY ARE
DOING?
>> IBM SECURITY IS A $3 BILLION
ANNUAL REVENUE PART OF IBM.
ON OUR 20 FOOD ACQUISITION.
WE ARE LOOKING AT NEW
TECHNOLOGIES AND NEW WAYS TO DO
THINGS ACROSS THE GLOBE.
MARY: THE STUDY SOUGHT NOT ONLY
FINGERPRINTS AS IN A FORM OF
AUTHENTICATION BUT THE MOST
TRUSTWORTHY INSTITUTION FOR
BIOMETRICS.
WHAT ARE YOUR THOUGHTS ON THAT?
A BANK YOU ARE USING OR THE
KIND OF APPROACH, FACIAL
RECOGNITION, WHAT IS MOST
EFFECTIVE?
>> THE MOST EFFECTIVE THING IS
THAT COMBINATION OF
AUTHENTICATION.
SOMETHING UNIQUE ABOUT YOU.
FINANCIAL INSTITUTIONS HAVE
BEEN LEADING THE WAY TO ENSURE
TRANSACTIONS CAN BE TRUSTED AND
AUTHENTIC.
WHEN WE MOVE TO THINGS LIKE
SOCIAL MEDIA WE ARE LESS LIKELY
TO SEE PEOPLE PAYING AS MUCH
ATTENTION TO SECURITY.
THIS IS WHY IT IS SO IMPORTANT.
LAST YEAR ALONE THERE WERE 3
BILLION RECORDS LEAKED.