[MUSIC PLAYING]
KRISTA SEIDEN: Hey, everyone.
I'm Krista Seiden.
And I am here today with Matt, who
is a product manager on the Google Analytics team.
And he is going to tell us all about creating
new events in the Google Analytics 4 property
user interface.
Now, this is really exciting to me
because this is something that you never
would have been able to do with Universal Analytics
by creating things within the interface so easily.
And so with that, I'm going to hand it over to Matt,
and he's going to tell us all about it today.
MATT MATYAS: Great.
Thanks so much, Krista.
And I'm excited to be here to tell you
all about this new feature that we've been hard at work on.
So we built this in reaction to a lot of customer input
that we've heard.
And many customers have been asking
us to have the ability to measure conversions
at a very granular level.
So let me walk you through a couple of things
to share about this feature.
With granular conversion measurements,
what we've now created the ability to do
is to create new events for very specific types of behavior
on your website or apps, and then mark them as conversions.
One of the very handy things about this feature
is you can do this without touching any code
on your website or your app.
And this is incredibly handy, as it can take a while
to get your developers to have time
to be able to update their sites and apps,
and then also to deploy that to all of the-- to either
the website or to the many clients who
are using your apps.
Instead now, with this feature, you can make your edits.
And in real time, immediately, they
will start taking effect and impacting your data.
So in this case, what you're going to do
is you're going to tell us what type of an event
you want to look for, and then we're
going to create a brand new event from that you
can mark as a conversion.
On the right, you can see an example here of the page view
event.
And then we're going to look at a very specific page
on your site, acme.com/subscribe.
We're going to then trigger a brand new subscribe event.
And then that new event can be marked as a conversion.
So you're marking only the subscribe actions
as conversions.
A couple of things to note about this feature.
This behavior is now live for web streams,
and it's coming very soon for apps.
There are also a couple of limits to be aware of.
First off, there is a 30 conversions max limit
per property, so you'll want to make sure to stay within that.
And secondly, for apps users, there's
a 500 unique events limit per property.
So once again, you'll want to make sure
that you're staying well within these limits
as you're using this feature.
KRISTA SEIDEN: Matt, I love this, because this really
makes it so much easier now to take an event that was fairly
general before and make it very specific
down to, in this case, a certain page
view that you want to actually mark as a conversion.
And I've heard this as a request from a number of users.
And so I'm sure they're almost as
excited as I am to actually start playing with this.
MATT MATYAS: Great.
So now what we'd love to do is walk you
through a demo of how this feature works.
And the way we're going to do that is we're
going to do it through our real-world example using
Greenfield Village as a website that we want to work with.
Greenfield Village is a real housing community
out in the Midwest.
And they are trying to attract more people
to take a look at their beautiful homes
and want to move on in.
So what they would consider a conversion is
a user coming to the Available Homes section of their website,
taking a look at their homes, getting interested,
and eventually, move on in.
So what we want to do instead of Google
Analytics now is measure just activity to the Available Homes
page as a conversion.
Great, so let's switch on over.
Here, you can go ahead and see this.
And let's go ahead and navigate to the All Events section.
Here, we can take a look at all the events
that are firing on the website.
You can see there's a page_view event with a decent amount
of traffic that's coming in.
We could mark this as a conversion.
However, keep in mind that this would be measuring conversions
for every single page that's viewed on the website.
We don't want to do that.
We just want to look at the available homes.
So let's create a new event.
None have been created yet, so let's create the first one.
And now, we get a forum to create this new event.
Let's call it available_homes.
And this new event is going to trigger whenever we
see an event named page_view.
And adding an additional condition here,
a page_location that contains available-homes.
Whenever these two conditions are true,
this new event will fire.
If I wanted, I could make additional changes
to the parameters.
For this example, I'm just going to leave it as is.
We'll copy all the parameters from the source page_view
event, but then make no more modifications.
Let's go ahead and create it.
And now, you can see, here it is.
One last step.
Let's go back to the main reporting
here in Google Analytics.
We want to mark this new event that we
created as a conversion.
You'll do that by going to the Conversion section,
click to create a new conversion event,
and type in the name of this new event that we've just created.
And it will be marked as a conversion,
as you can see here.
Great.
Now, the last thing that we're going to do
is we can use Analytics Real-Time to make sure
that what we just entered is correct.
So to do that, we're going to go back to the website.
And let's simulate a conversion, a user going
to the Available Homes page.
Great.
And if everything was configured correctly,
we'll now see the new available_homes event
inside of Analytics Real-Time So let's switch on over.
And here, I am now in the Analytics Real-Time
section for this property.
And let's scroll on down and take a look at the convergence.
Wonderful.
And now you can see the available_homes event
that we just created and marked as a conversion shows up.
So this is powerful, and I hope all of you
are able to take advantage of this
and be able to measure your conversions very granularly.
KRISTA SEIDEN: This is so awesome.
Thank you, Matt, for showing us how easy it
is to now create new events in the Google
Analytics 4 property user interface.