- In this video, I'm gonna show you the most effective way
I know to get your first 1000 YouTube subscribers fast.
So if you wanna grow your brand, your business
and your channel, stay tuned.
Hey there, my name is Adam Erhart, Marketing Strategist
and welcome to the channel, the number one place
for entrepreneurs to learn proven marketing strategies
to grow their business online.
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so you never miss a future episode.
All right, so seeing as you're here now
watching this with me, it means you understand
and appreciate the value and importance of having
a solid YouTube marketing strategy to grow your brand
and grow your business.
But knowing something like just how valuable YouTube is,
and putting it into practice
by actually growing your channel
and getting your first 1000 subscribers,
well, they're two completely different things.
So my goal here today is to give you the tools
and strategies to make sure that all of that hard work
you're putting into your YouTube videos actually pays off.
So let's get started with tip number one.
The very first thing to understand
about getting to your first 1000 subscribers on YouTube
and this is also true to get to your first 100 subscribers
or even your first 10,000 subscribers,
and it's kind of a universal law that applies
across all of your different marketing
and that is that it's all about the audience, period.
Like 100% completely about the audience.
Like I said, this is a universal marketing truth
and it applies whether we're talking about YouTube growth
or Instagram, or LinkedIn or Facebook or advertising
or organic or whatever we're talking about,
it's always about the customer
being empathetic and being understanding about
where they're coming from the position that they're in,
and what they're trying to achieve,
essentially giving them what they want.
As an example of just how important this one tip is,
well, a lot of my friends and a lot of my colleagues
have massive, massive audiences on other channels
including Facebook and Instagram and Twitter
and all over the place and when I've watched them
in the past try to come over to YouTube
and ignore this one simple truth about making their content
all about the audience,
well, they've struggled and ultimately given up
on the channel way too soon.
And simply because the content they're creating on YouTube
well, it was really more about them.
It was lifestyle, it was more of a vlog,
it was more showing how they lived and things
they were into, rather than about the audience
and what they actually wanted to see.
Unsurprisingly, you're making up videos
that nobody's watching, and nobody wants to see
and you start to lose hope really quick,
which means they abandon the platform far too soon,
when all they should have done is really focused on
giving valuable content to the audience,
and really understanding what the audience wanted to see,
and allowing that to guide their content strategy.
So what does valuable content mean?
Well, it's gonna be a combination of either educating them
or entertaining them.
But more importantly, it means really understanding
who your ideal customer avatar or ICA really is.
Who is that person that you're creating content for?
What are their pains and problems and frustrations
and all the things that try to move away from
and what are their goals, their dreams, their aspirations,
and all the things they're trying to move towards?
If you can position your channel as the solution
that provides valuable advice and strategies and tips,
that helps them move away from pain and towards the things
they want, they're gonna come back again and again
and again and they're gonna subscribe.
Alright, so my next tip on how to get
your first 1000 subscribers fast is to be specific ish.
You've probably heard a million times that the riches
are in the niches and that you need to niche down
and you need to find your POP or pocket of people,
those people that you can serve and that you resonate with
and that you can really kind of dial in
and really serve them exclusively
at sort of the expense of everybody else.
So for example, let's say you've got a YouTube channel
focused on fitness.
Well, you could niche down and say,
Well, maybe it's not just fitness,
but it's weight loss for women.
And then maybe you could niche down again and say,
well, it's weight loss for women who've just had a baby.
And then maybe you could niche down again and say
its weight loss for women who just had a baby
and are also online entrepreneurs and who also
live in the Pacific Northwest.
The more niche down that you go well the more specific
and relevant your content can be.
But you can go too far,
like I just did in that past example.
After all, that market is probably way too small,
especially when it comes to YouTube and growing your
audience and growing your first 1,000 subscribers there.
Now, this is where YouTube kind of differs
from other channels and from other marketing strategies.
In fact, if you're looking at other marketing strategies
and marketing as a whole, you really do wanna niche down
as much as you possibly can to really find that core
audience that you wanna serve in the best way possible.
With YouTube, however, you kind of need to step it
just a bit back, you need to find obviously,
that core niche of people that you wanna serve
and maybe focus 50% 60%, maybe even 70% of your content
on them but you're also going to need
a broader set of topics.
So really kind of one step up from niching down that far.
So if you've got fitness for women or fitness for new moms,
that's probably perfect.
Of course, you can still have that hyper niche content
but definitely don't make it the core pillar,
especially when you're starting to gain traction.
Plus something else that nobody talks about
is in the beginning of your channel.
Certainly, as you're trying to get
your first 1,000 subscribers,
well you can be and you should be testing
all kinds of different content, different ideas,
different styles, different formats, different topics,
really trying to figure out what resonates
with your audience, and also what kind of content
you enjoy creating.
So yes, you should definitely niche down
but also experiment and test out different things.
And above all, make sure that it's fun,
because if you're not having fun,
then you're not gonna build your brand
you're not gonna build your business,
and you're gonna give up on YouTube anyways.
Alright, my next tip for getting towards
those first 1,000 subscribers
it's all about setting mini milestones.
Now appreciate I don't know exactly
what subscriber level you're at right now.
So if you already have a channel, make sure
to let me know in the comments below
with how many subscribers you currently have.
If you don't have a channel yet,
maybe leave me a comment in the comments below
and let me know when you're planning on starting.
Regardless, getting started and getting
that initial traction, well, that's the hardest part.
So getting your first 100, that's quite a struggle.
But getting from 100 to 250, a little bit easier
250 to 500 little easier again,
and then 500 to 1000 easier from there.
And from there, it just gets progressively easier
as you start to understand what the audience wants
you perfect your content style,
you start to really dial in what kind of stuff
you wanna create and what you don't,
not to mention, you have momentum and you've got
a bit of traction behind you that helps to push you forward.
This is why setting those mini goals is so incredibly
important to help keep you motivated in the beginning.
So set that 100 and then 250 and then 500 and then 1000.
And every time you check off the next box,
have a mini celebration, whatever that looks like for you.
Alright, so my next tip towards hitting that
1,000 subscribers fast, well this one's gonna require
a little bit of work but it's also kind of obvious
in that you're gonna need to make more videos.
Now there is no one size fits all recipe here
for how many videos it's gonna take you
to hit that 1000 mark.
Again, it's gonna vary depending on your business
and your market, and your niche and your style and so on.
But one thing that's really obvious is that the more videos
you make, well, the faster it's going to happen.
Now, of course, quality does matter and there's always
this debate, or should I make better videos
Or should I make more videos.
And of course, in a perfect world, you try to combine those
and make as many good videos as you possibly can.
But in the beginning, like I said earlier,
it's all about testing and experimenting
and finding your voice and finding your style.
So my advice here is just to make as many videos
as you possibly can, and let the audience be the judge
of whether it's quality or not.
After all, one of the biggest flaws that we often have
as creators as entrepreneurs is that we tend to err
more on the side of perfectionism, which means
something is never gonna be perfect enough for us
to get it out there and to actually publish it
and upload it.
So I want you to try to curb that perfectionism.
Try to create as many videos as you can,
of course, make them as good as you can
but ultimately, you've got to get them uploaded.
More Videos means more opportunities to be found.
More opportunities to be found means more views
and more views ultimately means more subscribers.
Not to mention as you start to build up a content library
asset database of all of your different videos,
well, it's like having tiny little salespeople
working for you 24 hours a day, seven days a week,
365 days a year to spread your message and to build
brand awareness for you and for your business.
Alright, so my next tip is all about setting a schedule.
Whether you decide to do a video a day, which is crazy,
I totally don't suggest that or a video a week,
which is way more reasonable.
Regardless, you're going to need to set
some kind of schedule so you can maintain
and allow yourself to be consistent with creating
and with uploading content because at the end of the day,
YouTube and your subscribers love consistency.
So let's say you do decide on that one video a week,
this is a great place to start 'cause you could spend
one day doing research, you could spend one day outlining,
you could spend one day writing a bit of a script,
you could spend one day recording it,
you could spend one day editing it.
And of course, by one day, I don't mean the entire day,
but rather 15 to 30 minutes per day,
maybe a little more on the editing side.
But regardless, by being consistent by baking it
into your schedule, you'll make sure
that it actually gets done and that is incredibly important.
Now one of the strategies a lot of YouTubers give
is to batch record your content.
Essentially set aside a day to record two, three, four
maybe even five videos on that one day
freeing you up for the rest of the month.
Now this is great in theory, but personally,
I found it's not the best strategy for me for two reasons.
Number one is by batch recording, I get exhausted.
After I'm pretty much done the fifth video
I'm drained and that last video, it's not that good,
certainly nowhere near the energy level
that I have on that first video.
The other problem with that is that
if you really want to get good on camera,
you really wanna develop your brand and your voice
and your personality and the ability to think on your feet,
you're gonna need some practice.
And by condensing it all into just one day a month,
you're basically giving yourself way too long a break
before recording other videos.
This is why I love recording at least once a week.
And if you can do more, that's even better
because the more that you practice,
the more that you record, well, the better you're gonna get,
the better videos are gonna get,
the more videos you're gonna have.
You see the cycle here.
Alright, so the next step in the process towards
that 1000 subscribers is all about looking for patterns.
So at this point, you should have 20 to 30 videos
uploaded maybe more, maybe less.
Regardless, you wanna go into YouTube Analytics,
and you wanna search your videos by the most popular.
Essentially the ones with the most views
and that's gonna tell you all you need to know
about what kind of videos are resonating
and YouTube's promoting and what kind of videos
just are missing the mark.
Now of course why some videos do amazing and others don't
is totally nuanced and there's a million factors,
including the title and the topic, and the description,
and the thumbnail and the hook at the beginning, and so on.
But at this stage, I really just want you to look
from that 30,000 foot overview to try to find out
what kind of topics people want to see more of,
because then, probably, unsurprisingly,
I want you to make more of those.
You see, that's the beauty of YouTube
and like most of the social media algorithms
is they're really obvious about what kind of content works
and what kind of content doesn't.
All you have to do is take a look at other top YouTubers,
the top videos with the most views and then try to study
and break down what it is about them
that's getting them so many views.
Is it the topic?
Is it the title?
Is it the way that it's delivered?
And the reality is, it's always a combination,
but you've got to get started by creating those videos
and then looking for patterns within them that allow you
to sort of guide where you're gonna go next.
The best part here is that it all kind of comes full circle
and takes us right back to the beginning
which is really about giving the audience what they want.
You see if your videos have a lot of views
well, clearly people want to see that kind of content.
So your job as the YouTuber, as the marketer,
as the business owner, is to make more like that.
Alright, so the next thing that I wanna impress upon you
is the fact that you can make money with a small channel
and to show you the best way to do this as a business owner
and as an entrepreneur, I want you to check out the video
I've linked up right here, which is the number one way
for entrepreneurs to make money
with a small YouTube channel.
So check that out now, and I'll see you in the next episode.