what was the strategy behind taking a brand new Shopify store from zero to a hundred K
with just one winning product in 30 days let me show you yours popping people
It's your boy the Beast of Ecom and I am back with another video drop nothing
but you already know value bombs of course if this is the first time ever
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again the last few weeks have been a little bit crazy I've been traveling
here and there all over the place but I'm back to the grind back to the hustle
back to bringing you consistent value bombs and in today's video I wanted to
show you how he's able to take a brand new store brand new pixel from 0 to 100
K in just 30 days with one winning product so there were two important apps
that we used which contributed to the success of this store and I wanted to
show you exactly how they worked not just what they are and a Google Docs on
you know do this do this do this I wanted to actually recreate how it
worked and actually show you guys live so it make sure you of course stay to
the end watch all of the video so you can see
the whole of the process and most importantly learn how it works
and then of course go away implement and test it because of course that is the
whole point of watching these videos so let's quit the talking let's jump
straight into the computer and let's start learning you know I dropped
nothing but value bombs so let's get on with it right okay let's jump straight
into this one okay pure value always gold let's crack on with it so 100k in
30 days with one product and it was a brand new store like I mention and I'll
show you the strategy that we used behind it now this is not going to
really be a video about scaling or the product selection and all those sorts of
things but more about the strategy behind it and what contributed to the
success now like I mentioned those two important
apps that played a big role in you know doing these numbers that it did and I'm
gonna go over that and give you a live demo as well because I've actually set
it up on a store so you can see exactly how it works so I make sure you stay to
the end of course anyone who is in my facebook mastermind group have seen
these numbers and who follow me on Instagram as well have seen these
numbers as well so um if you're not already then hit me up on Instagram and
of course it dropped me a drop into that group as well link will be down below so
let's get into it now just to touch on a product of course the product solved a
problem and had mass market appeal now anyone who knows well anyone who's
watched any of my previous videos I've got tons of videos on product selection
and has fine products and all those sorts of things but generally you want
to be looking at two main stars of products first and foremost want that
solves a problem or is a solution to a problem and either one is something that
is cool unique quirky but he's being sold to a passionate audience but this
one of course was a product that solved a problem it had mass market appeal
which meant it was easier to sell not easy to sell cousin I think he's easy to
sell but he was a little bit easier to sell which is hence why I recommend
those two categories styles of products to sell now not to mention in the
earlier video earlier in the video should I say is the two main apps that
had a big part and played a big role in this in generating these numbers now the
first one is the horrify a p-- and the other one is discounted upsell app by
booster apps i'm going to show you them now so horrified a p-- i've mentioned it
before in in previous videos is fantastic i love i like it use it on
pretty much most of all of my stores shout out to Yousef as well that's my
boy that's my guy the developer but yet fantastic to use okay and you got to
remember when it comes down to selling products a lot of things are generally
impulse buys so using scare she is one of the tactics which
marketers which you should be using as well and horrified is fantastic for
bringing his guests he bringing in exclusivity and really pushing through
the sale like I mentioned I use it on pretty much all of my websites in
certain ways so I like horrified but they introduced a certain technics a
with a new development that they had and it's not countdown timer as such well it
is a countdown timer but it's a used in a little bit of a different way and like
I said I'm gonna show you exactly how it works shortly but um this was one of the
apps that were used and the second apps that was used was this one here
discounted upsells basically it's an upsell app and I've been using this one
for some time it is fantastic it looks great on stores so it's one of the
reasons why I'll use it what I generally like to do is see which
apps which ups our apps there's loads of them that are out there all of them
typically do the same sort of thing it's just a case of testing out which one
looks fantastic on your website and which isn't intrusive either because
some of them will not fit your theme some of them will not greatly will not
look great so you want to test them out to see
which one converts the best because there's gonna be a little bit of a
trade-off in conversion rate and increased average order value so this is
one that I like um this is one I've been using pretty cool very inexpensive so
yeah moving on so the results were an increased in AOV
average order value - generally down to the discounted upsell app and then the
increased conversion rate as well which is down to more so to horrify
as well with the scarcity being you know one of the the tactics as well so let's
dive the hell in so I can show you exactly how it works in practice so this
is just a shop of checkers store and I'm just gonna show you now how it works
okay so let's say for example this was our main lead product and it's amazing
camera phone lens which I assume it just I think it allows you to take photos
from far from your phone and say it was for example this is our
main product this is our leading product that we're selling this is all winner
essentially this is just a another product complementary product or our
upsell and what happens is say for example people land on this product page
what's gonna happen is there's this super cool bar that pops up at the
bottom this is due to horrify and they recently implemented this fantastic I
like to call it the coupon weapon Yousef calls it the coupon weapon as well and
this is when it comes to conversion rate this is fantastic okay you guys should
be using this so when they land on the page they get a little banner at the
bottom of the page and what it says is a click here to unlock a bonus you can set
this bonus to whatever you want it to be 10% off 20% off etc etc small countdown
timer and it's going to show you the price with the discounted price on it
and this button here so they can see this price here but they can see it even
better priced at the bottom and remember this just pops up at the bottom and it
will stay there when they scroll you know it's stuck there it's static so
they always see it is always in their face now what happens where they click I
need this what's gonna happen is it's gonna go directly to not the car it's
gonna go directly to the checkout okay directly to the checkout and it's gonna
apply the discount code as well now this is you know when when I was shown this
and I didn't even know really existed once it was shown in Yousef explain it
to me I was like wow this is crazy you have to test it out and the conversion
rate was fantastic because literally you'll bypass in the cart page yeah you
bypassing all of the you know sticking points and people literally get their
discount I remember this is impulsive buying so we're on Facebook most of the
buyers will be impulsive a case of you know I need this now I have to get this
it solves my problem and pushing them through the process as quickly as
possible is always going to result in an increased conversion rate and and this
is just fantastic so people just put in their email address
first-name lastname blardy blardy blar continue and check out okay
so fantastic that was one way how we was able to do these sorts of numbers now if
we head back Tropico empty let's say for example they didn't see that they didn't
use it at all so it was just cross this off now some people didn't always use
that as fantastic as it is some people will not see it will not use it will not
you know interact with it it's just the way it is now let's say for example
people actually then went on to do the normal price the $50 here and didn't
take advantage of the banner at the bottom when they click Add to Cart what
happened is they would then get or hit with our booster apps okay our upsell
and basically what happens is bonus at this lens mug for 30% off it will show
you the original price with the discount price as well so people were then being
hit with a upsell okay they were getting a hope so if they didn't take the
discount they will then get in hit with an upsell and you can type in this text
you can type in whatever you want but this is fantastic here to have you know
bonus get it with a percent off or you know you can put in whatever you want
like you know 98% of people who purchase this product also added this selected
discount whatever you want it can be 30% 20% 10% blardy blardy blar now if they
click yes please what's gonna happen is it's gonna add it and it's gonna say
congrats on saving and if you scroll down you're gonna see here there is the
discount as well so congrats on saving that's what they would have been paying
this is what they're paying at the moment in time with the discount they
hit the checkout it's gonna apply a discount as well it's gonna be there and
they're gonna get all of the products with the with the added discount so you
can see how effective this method was and you know this is kind of like a lot
of people if you just new to the game then you know this might not be
something that you even think of but you know this is these are the sorts of
things that you I'm always testing out you know and this
worked fantastically for this product so if you've got any winners that are out
there if you currently got winners and you want to increase your average order
value or you've got ones that you want to increase your conversion rate then
make sure you check out those two apps they are fantastic for doing you know
both things and you can see the live demo as to how and why this was so
effective so yeah it is just you know a great tactic and strategy to use and I
said this isn't about scaling and all those sorts of things which do come into
play of course don't get me wrong and of course you do need a product which is
scalable to be able to do the numbers that we that we achieved but um but
nevertheless this is still a fantastic strategy to use so most importantly make
sure you test out what you've learned today and implement it so I hope you
enjoyed this video if you did drop a like it lets me know that you enjoyed
the content drop me a comment down below as well I do do giveaways and the best
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smash that subscribe button and notification about as well stay up to
date with all of my latest content so I hope you can see how powerful this
method actually is but most importantly make sure you test it out okay I have
got a link to my free Facebook mastermind group click the link down
below I'm in other marketers are all in there helping each other out and
answering questions hit me up on Instagram drop me a like drop me at the
em drop me a follow follow me a little bit more closely on Instagram I post a
lot more on Instagram than any other of my social media profiles so let's get
connected that is it for this video take care and I'll see you in a next one jump
innocent but you already know value bonds take care