create a fortune asks hey dan i started
a social media marketing agency and i
need clients i have no network of
business owners at the moment i'm cold
calling
so what do you recommend for someone who
starts a b2b business
create a fortune that is a problem
because if you're starting a b2b
business you're starting a a social
media marketing agency and you have
problems using social media to get
clients
do you see the problem with that
it's a little bit like you are trying to
teach someone how to quit smoking and
you're a smoker
well you haven't done it
so you might think starting an agency
nothing wrong with starting agency but
i'm saying is
that if you haven't done it you can't
even do it for yourself how can you do
it for other people
i think it's an integrity issue
assuming
you have the expertise assuming that you
can do what you do when it comes to
social media marketing how do you
get started and i know if you're
watching this maybe you're thinking of
using social media to to grow your
business to promote your products and
services let me give you a three-step
step-by-step formula three step is very
simple number one
find out where they are find out where
your ideal clients hang out where are
they are they on linkedin if you're
selling b2b i think linkedin is a very
very powerful platform because there are
so many
businesses on linkedin if you're selling
b2c business to consumer then maybe
instagram is the way to go or facebook
is the way to go or youtube is the way
to go or or snapchat or twitter whatever
it is that you choose but you want to
first of all be very very clear who are
your ideal customers who are your ideal
prospects and where do they hang out
where are they out of this vast ocean of
internet and this information highway
where do they spend their time
figure out first where are they hanging
out find out where are they and number
two you want to get in front of them
when i say get in front of them is out
of all these platforms you want to just
pick one one of the worst things that
you can do is try to get on all these
platforms that you got your twitter you
got your facebook you got your youtube
you got your instagram you get your
linkedin you try to do them all when you
try to do that you will fail
100
because each channel each platform has
its own uniqueness you're going to need
to market to that audience very
differently the way you talk to them is
different
unless
like me you've grown to a point where
you have a pretty big team to do all
these things
when you're just getting started just
pick one
just pick one maybe it's youtube maybe
it's maybe it's instagram maybe it's
linkedin just pick one platform and you
focus on their platform and you focus on
just mastering and understanding that
platform and you learn everything you
possibly could about that one platform
and as you do your marketing as you
create content as you add value
you will learn you get feedback when
marketplace is this working
right then you can improve from there
every single course let's say you want
to learn about instagram you want to map
you want to master instagram you want to
mark it on instagram get every damn
program course that you could read every
damn book that you could on just that on
instagram and you master that and
implement the ideas and you go back
implement and you reflect learn from it
and you implement that's how you get
going with social media marketing don't
try to do them all right jack of all
trades master of none number three it is
so simple
you sell them something
what
that's right
you sell them something
you need to sell something in exchange
of money you can't just have social
media following and hope that maybe
someday that will turn into money i have
a friend of mine i won't name any name
she's a top top one of the top 10
influencers
in canada on social media top 10 like
magazine feature hurt like top 10 in
terms of influence she's broke
making less than thirty thousand dollars
a year
looks glamorous looks like there's a lot
of followers can make money
and i was talking to her in private and
she was crying and she's like i've been
doing this i've been creating content
and people think i'm so successful i've
got this massive social media following
i can't even i can't even pay my rent
i said when was the last time you you
sell something to your audience well she
said oh i don't want to sell anything to
my audience they would think that i'm
gonna sell out
that i don't know if i should sell
something i can't talk about that i'm
gonna lose my audience
that is the wrong attitude
the only purpose to be on social media
is
to bring in business some people use
social media for pleasure i think poor
people broke people they use social
media for pleasure i use social media
for profit
i'm not on social media for pleasure i
am on social media to make a profit to
grow my company to build my brand that's
the only
saying reason to be on social media as a
byproduct of that i get to impact
millions of people
but i don't lose focus the fact that i'm
using social media as a tool as a
vehicle to grow my company period
period so you need to think about that
what is your intent what is your outcome
you need to be very clear that you're
out there what are you doing instead of
just doing a lot of activities and doing
posts and getting likes and all that you
got to sell them something if you cannot
overcome that
that you have a problem with selling
you always struggle with making money on
social media you need to combine social
media with closing and that's what i do
i teach high tech closing by the way if
you have not attended my brand new
master class click the link below or
somewhere here i'm going to have my team
put a link
join me for two hour free masterclass
where i'm going to go in depth much more
into high ticket closing how do you do
some of these things how do you actually
sell your products and services without
coming across celsius and slimy and
sneaky and snake oil salesman
how do you make people want to buy from
you
that's what i teach so let's review the
three steps find out where they are who
they are number two get in front of them
and number three you sell them something
is as simple as that one two and three
don't make it so complicated don't make
it so complex it's not right it's not
just like fishing you go where the fish
is here's a bait and you get a fish
and you eat it's that simple find out
where they are get in front of them and
sell them something
that is it comment below if you any
other questions about social media and
don't forget to click the link and join
me for my new masterclass