today we are going to talk a bit about exchange rates so what we did in the lecture
students getting to grips with the money markets in the University of
Derby Business School Bloomberg suite it's just one of the real-world learning
experiences offered here an inclusive teaching strategy that brings students
and employers together in a variety of ways to help develop their employability skills
they are happy to engage with us they are happy to make a difference in
the education students receive by coming into the classroom to share their
experiences with them having them over there in their incorporation's as interns
and then they deal with real-life situations and this makes a huge
difference in the quality of their education and the outcome of their
education with us and their employability when they do graduate
the whole idea is to take them through the journey right from enrollment and we are
not done until they find graduate level employment we've participated in the
university trading challenge in London and our students have won prizes in the
last five years and last year we won the best overall prize which is
something to be proud of
that competitive approach has seen a digital
marketing student gain valuable experience with two major regional companies
so I'm doing my placement year at Bosch now I'm doing 12 months of
sort of real life work as an intern at Bosch UK and during my second year I
entered a competition where we could design a poster for JCB with some fresh
insights and it was picked so I got to visit the headquarters for a day and we
were taken round the offices the factory and we got to see how it all came together
it's applied real world learning that's the key to success for
the University of Derby Business School it's not only giving students a taste of
working in a business environment it's also launching the careers of graduates from the University
I started because I was doing a degree at the University of Derby
the marketing and advertising management course so as part of that
degree I went from that degree to this job via a digital marketing
graduate scheme that I applied for back in May of 2016
went through to an assessment day and was successful and then started here in
July 2016 the two areas I work in are the websites and providing support to
the various regional contacts we have across the world and also the customer
surveys as well so the different countries that we have available in
customer surveys as well as the internal JCB members as well
Daanish was recruited because of his experience he had during his time at Derby University
he had done stuff around content and content creation and also the use of
digital technology we created a digital graduate scheme which Daanish was then
the ideal candidate to join that and help us increase that skill set within JCB
recognising the importance of maintaining a strong link between
education and business Daanish along with a management team at JCB and senior
academics from the University launched a live brands perceptions project it's
giving students an opportunity to hone their marketing skills by working on a live brief
one of the great ways that we interact with the university students
and indeed with the business school is by keeping these kind of projects live
so last year we'd asked the marketing students to look at a product range of
ours and look at ways that we can look at the persona of the brand etc and they
came up with some really great suggestions in some cases we were able
to implement them in the content for the websites
Hanna says anyone considering
a course at the university could also benefit from the real world learning
schemes like the JCB marketing project
there are a lot of different opportunities
they'll give you to go visit different companies to provide your ideas and it is
important to just take your time and remember that you are sort of a fresh
mind you've got fresh new thoughts and they're always important to a company