- Are you sending marketing emails,
and your emails are clipped?
There are two big problems with that, small and big.
The small one, your tracking analytics are off,
and second one, it's a huge one, you are breaking the law.
(upbeat music)
Hi, my name is Andriy, I'm the founder
of Flowium Email Marketing Agency,
which mentions to grow eCommerce business sustainably,
with a channel they own.
In the past years,
I received more and more emails in my inbox,
where at the bottom of the email, it says emails clipped.
So I decided to record this video to show you how
to avoid it and stay compliant with the law.
But before we start, I want to explain you
and tell you a little bit more about those two big problems.
So the first problem is your analytics is off, why?
Because all email marketing service providers,
they put their tracking code pixel
at the bottom of the email,
so under unsubscribe on their managed preference
under your address, typically they put the bottom.
So when email is clipped, open rate, click to rate,
conversions and all other data is it's not populated
to your email marketing software.
So if your emails, you send email,
let's say to 10,000 subscribers
and your open rate is zero or close to zero,
it's not because nobody opened,
there might be a lot of people who open it,
but emails were clipped,
that's why data was not populated back
to your email marketing service provider.
And the second problem, which is a huge one.
Your emails are not compliant with CAN-SPAM Act,
meaning to be compliant with CAN-SPAM Act.
You have to include unsubscribe at the bottom of your email
as well as your physical address.
And majority of clipped emails
are clipped right above unsubscribe or,
and or your physical address.
So one email is clipped, in most cases,
you are not compliant with that law
and some of your email subscribers might complain,
and you might get into trouble.
So how can you fix it?
I'm sorry to interrupt the video,
I will continue in a second,
but I want to make a short announcement.
In less than one week, we will be releasing our podcast
called Email Einstein, where we'll talk about
all things in our marketing
and where we will interview successful brands
who succeed by using email marketing.
So I highly, highly, highly recommend to subscribe,
to go and join the waiting list,
or if you will look in the future,
go to podcasts platform you use and look for Email Einstein
and listen, subscribe, comment and give us feedback.
So let's go back to the video.
So first I'll start from easy solution.
So, first, if you can place a tracking code,
not in the photo, but in the header of your email,
it will solve that tracking issue, the analytic issue,
but it will not solve that Law Compliance Issue.
But anyway, I'll show you right now on my computer
how you can do it, I will show you in Klaviyo
email marketing service providers we use,
but this option might be available
in email marketing service provider you use.
So let's go to my computer.
So here, I'm in my Klaviyo test account.
So I click on the flown, click account
and I click settings and click on email settings,
and we're looking for email tracker position.
So I click email tracker, place that email tracking pixel
in the top of the email content.
Okay, so, it's saved.
So the first issue is so however,
it will not text them as another issue,
unless you will put your unsubscribe managed
or managed preference and physical address
at the top of email, which will not make any sense,
so this easy fix will not do the job.
So, there's harder way to do it,
but I highly recommend for you to do the hard way,
because this is the right way to do it.
So let's start, there's three things we should know about.
So the first one, your email should be less
than 102 kilobytes, all parts of your email,
it consists of HTML code and HTML code that has a weight
and each character calls,
and there should be less than 102 kilobytes.
How you can check how big is your emails,
you can just send a text to yourself, to your inbox
and check how heavy it is.
Let me show you how you can do it.
So let's go to my email and look for some marketing emails.
I received a few emails this morning,
sort of cur, next, let's do this one,
so here's the email, it's not clipped, which is good.
How heavy it is, you click here
and you do download message and it downloads.
So now I want to go to my folder,
look for downloads,
and I see that email is 36 kilobytes.
Let's see other emails which are clipped
and how heavy they are.
Okay, so I found this email and this was simple email,
but it's, I believe it's called the heavy.
And as you can see, it says clipped email.
So this is the problem.
So let's see how heavy it is, download message.
And let's go back to this, and as you can see,
it's 126 kilobyte.
So the rule number one,
you need to make your emails slide.
By the way, images, don't count images
because images are hosted in the cloud
and images are equal to few kilobytes,
so it does not, let's say, if you measure as heavy,
it does not mean email will be heavy
because images are hosted somewhere in the cloud,
image will not affect the size of the email,
but quantity of image will do.
Point number two, and it's in addition to the first one,
do not copy and paste tags.
So if, for example, if you're a copywriter
or somebody else write the copy in the document
or document or Google document,
do not just copy and paste in the email
because it will move all the formatting from tags document,
that hide it formatting.
And it will add extra coats to your HTML,
and it will cause a problem.
So I'll show you right now in Klaviyo,
how to check it and how to fix it.
So I'm in my Klaviyo, and I click on,
let's say campaigns, and let's try something.
Okay, so this was an email clone.
Okay, clone.
Then we do content, let's do added content, correct, okay.
So we have it here, so typically how people do,
whereas the majority of users is,
is just copying and pasting.
So, and let's say, I want to copy this,
so I copied this and I want to add it to here.
So the problem with this, it will bring extra format.
As you can see, it formatted in like weird way,
and if we go to click source here,
as you can see, there's like we a lot of weird copy.
So what is the right way to do it?
First, we can paste into Notepad
or something to strip off the formatting,
or then other solution, what we typically do internally?
We insert the block and instead of pasting it here,
we just do go to source, hold on, let's me just copy this.
We go to source source, we click outta here,
and then do the formatting.
We adjust formatting, and as you can see this code,
versus this one.
This one is extremely heavy, this is extremely little light,
and you will need to find the middle ground
to make your email much, much, much lighter.
So do not copy and paste tags from any document,
make sure you strip out all formatting
so that it's not formatted.
And in that email editor, you can add formatting.
And the third step is to keep essential links
only in your email, links you need to include,
as well as essential blocks in the email.
Some tools like Klaviyo email marketing software,
there's tools, blocks like Product Block,
same thing in, I believe in MailChimp,
they have also recommended Product Blocks.
Those blocks are adding a lot of extra code,
if you need to add them, add them,
but make sure the rest of the email slide
as well as, do not add those website look like those menu,
which looks like on your website in the menu.
Email is not website, you should not mimic your website,
it should be much simpler,
and there should be one call to action
versus multiple calls to action in your menu.
I hope it helps, I hope you will not send
any marketing emails anymore which are clipped.
And if you have any additional questions,
please leave them below, under this video,
I check them constantly
and respond to all of your questions.