- Hey everyone, I'm Emma from GoDaddy's, The Journey.
- And I'm Darlene from GoDaddy's How To.
And today we wanna talk about the benefits
of having a blog on your business website
and we'll show you how to add one to your site.
- So first, let's talk about
why you need a blog for your business.
You might be thinking that it's good way to boost sales
or gain subscribers, notoriety
or even add revenue to your website.
But the reality is, that without building relationships
and authority on your site, none of this is possible.
So the first step in a successful blog
is finding your niche.
Write about the thing you do
that nobody else does quite like you.
Maybe you knit baby Yoda bean bags and sell them on Etsy.
Write about your progress, your current ideas and projects.
I see this all the time with painters and artists,
where they take a photo twice a day, to show their fans
the progress of their latest piece of artwork.
I love that.
And be authentic, be yourself.
People really love that.
And your audience doesn't wanna hear you sell, sell, sell,
they wanna hear you tell, tell, tell
all about yourself and your craft.
- And pacing is key for your blog.
You wanna write often,
even if you think you aren't reaching anyone.
So commit to 15 minutes a day
to update your status on projects.
Add pictures or videos to enhance the experience
for your future readers.
This is gonna take time, but persistence is the key.
You may not realize it, but all this work
will give your blog and website authority
which over time will increase your SEO
and potentially help you rank higher on Google search.
- Yeah, we noticed that trend back in 2009
during the Great Recession,
businesses were slow so they turned
to blogging about their business
and connecting with customers in a new way.
And the time they put into their website
and writing about their business paid off big time
once the economy got going again,
and suddenly they were on top of Google searches
and consumers were ready to spend money
and those businesses reaped the financial benefits.
But it's a long game.
This doesn't happen overnight.
- Exactly, this takes time.
So once you have a good cadence going with your blog,
and you have something that you wanna share
with the world,
now's a good time to start connecting with others
that might share your interests.
So if you're making those baby Yoda bean bags,
reach out to knitting communities forums and websites,
or even Star Wars crafting and fan pages.
It's a great way to share your story
and get people interested in what you're doing.
- Okay Darlene, let's show everyone how to get started
on building out this blog page.
Now, we're gonna go to demo
the Website + Marketing version on the website builder.
And if you're looking for a WordPress version of this demo,
we covered that on The Journey,
and you can watch it right over here.
- Cool, okay, let's go.
Log into your GoDaddy account
and go to your website dashboard and click Edit Website.
You can add your blog to a section on your current page
or you could create a separate page for your blog.
For now, we're gonna add it
as a section to our current page.
To add a section, we'll select Pages and Sections
and then Add Section.
Let's choose Blog.
Take a look at the layout options
and select the one you like.
We're gonna add the top one.
The blog displays on your site.
Use the pane on the right to change the layout.
We'll look at Manage Blog in a moment,
but for now let's look at the Background Image.
As you can see, we can replace the image
but we're gonna keep this one for now.
We can zoom in or zoom out and we can adjust the overlay.
And the blue dot on the image allows us
to adjust the focal point.
This is the area that will be most visible
to users on their mobile devices.
So the last option is to change the image
from Color to Black and white.
Once the image looks just how you want it, click Done.
Let's check out the Manage Blog page.
The blog page is where you can Create Post,
manage comments, share your posts on social,
or manage blog subscribers.
To return to your website,
click Website in the toolbar.
If you wanna keep your blog on your homepage,
then you're good to go.
However, if you wanna see how to move your blog
to its own page,
start by going back to Edit Site.
Click Pages and Sections and Manage Pages.
Let's Add a new page.
Let's call the new page My Blog.
We want the new page to be accessible
from the Navigation as well as the Footer.
So let's make sure both of those are turned on.
When things look good, create the page.
Now you're ready to move your blog
from the homepage to your new page.
To do this, we don't wanna add a section,
we wanna go to our homepage and find our current blog.
Click Pages and Sections.
Now scroll down to find the My Blog section.
Click the kebab, which is the three vertical dots
on the right and choose Move Section.
Select your blog page and click Move.
Click Publish to save the changes.
That's it.
Your blog has been moved to your new My Blog page.
- Awesome Darlene.
Thank you.
And look, we realize that these are challenging times
for businesses but GoDaddy is here to help.
If you need assistance, feel free to call
the GoDaddy support line and talk to one of our guides.
Until next time, stay safe.
- And stay healthy.