- E-commerce is the future.
Seriously, right now it's 2020 and people are moving
more and more towards E-commerce.
If you're not growing an E-commerce store right now,
it's time to stop.
(upbeat music)
Hey guys, Sam here from KeyCommerce.com,
and today I'm going to convince you
why E-commerce is the future.
Seriously, E-commerce has been growing consistently
over the last 10 years.
And right now it's hitting a really pivotal point.
I've been working in this industry for a number of years.
I started my first E-com store, seven or eight years ago,
and since then I've generated over $12 million in sales,
on E-commerce stores.
Right now we're seeing some absolutely crazy stuff.
E-commerce was already growing consistently
but once COVID hit, it's been on steroids.
Suddenly all these people can't go outside,
they can't get their normal dopamine hit
from shopping in-person so they're going online
and buying a lot of stuff.
We're seeing sales go up like crazy and across the board,
we've seen the ROAS return on ads spend
increased by 20 to 50% on all accounts.
It's crazy.
Okay, so why is this happening?
Think about all the people that before this year
never really bought stuff on E-commerce stores.
Oldest sort of demographic,
the all the generation, that demographic.
I have a grandpa that's 98 and a grandma that's 97,
and they never buy stuff online.
Suddenly they can't do their regular shopping
and they're forced to buy things online.
So you have this big wave of people out there
that previously never touched E-commerce,
never trusted online stores
or using their credit card online,
and now they're entering the market.
This is huge, it's a big market of retirees
that have cash to spend and it works really well
for the niche stores that have high profit margins.
Products like tech typically have smaller margins.
So you have to sell a much bigger volume of products
to make a good profit.
But if you have a brand store that builds trust,
this works really well for the older generation.
And suddenly you have a lot of people
that want exactly what you sell,
they're coming into the market for the first time
and you can sell your products straight to them.
You also have the general population of people
that are all stuck inside
and they're bored out of their brains.
They buy stuff online sometimes to get that dopamine hit
when you get something new,
but as well, they want to improve their homes
and their lives.
Now, I don't think this will last forever
but I think this is gonna have a big impact
on future behavior.
People will be much more used to just buying things online.
Even the other day, I heard that the parents of Zara,
are closing 1200 physical stores
in favor of changing fully to E-commerce.
That's huge.
I think that E-commerce really is the way of the future,
and physical stores are basically going to become
changing rooms where people can go sample
and see and try on the products before they purchase
and it gets shipped to their house.
The other thing I'm seeing,
is that while Amazon gets bigger and bigger,
people still really valued those brand stores.
They want to buy local,
but they also want to buy from people that get them.
They want to see reviews,
people engaging and using those products,
but even more, they want a brand that speaks to them.
This is an opportunity for E-comm store owners
to not just sell products, but to create a buying experience
and treat their customers as if they're an audience.
Just like what I'm doing here on my YouTube channel guys,
I'm constantly getting feedback from you guys
and I'm trying to create the best experience I can
for my content.
This is what the best stores are doing.
They're really listening to the market
and changing and find the best way to solve their problems.
Anyway, guys, that's it for today.
I hope this video was helpful.
If you have any questions or anything to say,
please leave them in the comments below.
Please check out my channel,
consider subscribing if you're not already subscribed,
and I'll see you in the next video.
By, for now.
(upbeat music)