(upbeat music)
- [Megan] The Facebook Pixel is a piece of code
that you place on your website.
It helps you track conversions from Facebook Ads,
optimize your ads based on collected data,
build targeted audiences for future advertisements,
and re-market to qualified leads.
These are people that have taken
some kind of action on your website.
The Facebook Pixel works by placing a small piece of code
on your website,
and then you set up a conversion for it to track.
This could be an event or action
like adding an item to a shopping cart.
Simply speaking, when this webpage loads,
it'll fire the Pixel,
letting Facebook know that a conversion has taken place.
Facebook then matches that conversion event
against the people who saw it
or clicked on your advertisement.
This way, you're able to track the return on investments
specific to your Facebook advertising.
As Facebook collects more and more data,
it'll continue to automatically refire your targeting
to maximize profits.
Let's take a look at how to find, set up,
and install your Facebook Pixel.
The first step will be creating the Pixel itself.
You'll head to your Ads Manager and from that menu,
you can select Pixels.
You might need to select All Tools and you'll find it
right under the Measure and Report column.
From there, you'll land on a dashboard
similar to the one you see here.
You'll notice that we have already set up our Pixel
and that's called Henry Twill's Pixel.
That's a name that we created for it.
If you have not yet done so,
Facebook will quickly walk you through those steps
and it'll be different steps like entering a name
and ensuring you've checked the box of terms and conditions.
What's great is you only need to create
one Facebook Pixel per account.
And once it's set up, it's ready to go.
Let's take a look at the different ways
that we can add the code.
I'm going to head over to the setup option.
It's here that we can select a setup method for the Pixel.
The top option is to add code using a partner integration.
So if your website is on Squarespace, Shopify,
or even WordPress,
you're able to add the code
using what's called a partner integration.
So the best way to do that
is to head over to your website provider like Squarespace,
log in and find where you're going to set up
the Facebook Pixel.
If you choose this option, it's going to walk you through that.
So your next step of action
will be to head over to Squarespace
or your website provider and find that integration
where you'll add that Facebook Pixel.
The second option is to manually add the Pixel code
to your website.
This is great if you have a web designer or a techie friend
that knows how to do this for you.
Lastly, and probably the most easiest way,
is to email instructions to your website developer
or slash techie friend.
And then when you select it,
what it's going to do is it is actually going to pop
all the information that that person needs
into one easy email.
You'll also notice that you'll have a Facebook Pixel ID.
Often, this is all you'll need for the specific integration
if you're using Shopify or Squarespace.
So you'll notice this Pixel ID as well.
If I scroll down, this is where we can find the base code,
as well as the event code.
We're going to go over the conversions
and what that looks like.
If this is totally overwhelming,
make sure that you get that techie friend
to install it for you.
Now back on the dashboard is where we can see
all our various data sources.
So it's here that we can see all of our Pixels
and what's going on with them.
We'll notice that the last firing we received
was 34 days ago,
so that might be something that
if you see something similar, you'll want to take a look at.
Below that is custom conversions.
This is where you are going to tell your Facebook Pixel
what you want to specifically be tracking.
And you're going to set up what are called custom conversions.
Here, we have a custom conversion set up
for a thank you page.
And basically, we're saying we want to know
every time someone has reached our thank you page.
Below that are our partner integrations.
So this is where,
and is another space where you can find
your specific partner or website or tool that you're using
and go through the steps of actually integrating the Pixel
into that specific tool.
If you haven't already done so,
get your Facebook Pixel set up and add it into your website.
Then you can begin to create some custom conversions
that help you take your advertising efforts
to the next level,
or at least track the success of your ads.
(upbeat music)