So you've launched your MVP - Your Minimum Viable Product
Congratulations!
But did you forget something?
Did you forget that it's an EXPERIMENT?
Did you forget.. about the MEASUREMENT?
Welcome to Development That Pays.
My name is Gary Straughan
An if you saw last week's episode,
you'll know that I laid out FIVE keys
to a successful Minimum Viable Product launch.
No 5 was the big one:
Remember that it's an EXPERIMENT.
Experiment means MEASUREMENT.
I launched my Minimum Viable Product about 5 weeks ago.
I was more concerned with getting it out there
than performing a great experiment.
But it’s never too late for a good experiment :)
But now that IS out there, Id like to improve the measurement side of things.
And I’d like to enlist your help.
If you’d be up for it.
The details
Scrum vs Kanban, the mini-course
Consists of three video lessons
Each delivered by email - on 3 consecutive days.
To get the course, you have to first find your way to this landing page.
To get the course, you have to first find your way to the course landing page.
AND click the button AND fill in the form.
That’s the core system.
Upstream …
There are a bunch of potential paths to the landing page.
The socials (Facebook, Twitter, LinkedIn, etc.)
Search engines (Google, etc.)
There’s an email that goes out on the fourth day
(I'll say more about that in a moment.)
Then people join my normal mailing list
That's the system
Then person is then added to my mailing list - that’s the regular Wednesday email.
Plenty of things that could be measured
But what should be measured?
Plenty of things that I could measure.
Upstream: I could measure Conversion Rates
The course itself: watch time, etc.
There’s some low-hanging fruit.
That where things are trickier.
Watch figures for each of the lessons.
But the downstream area.
That where things get a trickier.
That’s where I’m struggling.
That where I need your help.
To tee things up, I’d like to play you a clip from episode 85
It concerns the Lean Startup Build Measure Learn loop.
As I’m sure you’ve noticed,
the flow here is in a clockwise direction.
Of course it is.
It would be weird if it wasn’t.
Anyway.
Assumption, Metric, Experiment
A flow of action.
The thinking is supposed to come before the doing
This hidden anti-clockwise / counter-clockwise flow is, in my opinion,
find one eventually.
Check this out: Assumption, Metric, Experiment
Notice that it’s a flow of “thinking” rather than a “doing”.
To work out what to measure - the metric - we need to work from an assumption.
hidden anti-clockwise / counter-clockwise flow is, in my opinion,
the key that unlocks the power of the Build Measure Learn model.
Thank you Gary.
Wise words indeed.
To work out what to measure - the metric - we need to start with the assumption.
“And that weak-assed story is the best you can come up with?”
Rather than speaking in the abstract, let’s apply if directly to our project -
the “5 Day Mini-course”.
help to grow my audience”
I guess it’s that people, will, you know.. like it.
“And that weak-assed story is the best you got?”
He’s right This is no time for woolly thinking.
How about: ASSUMPTION: “The 5 Day Mini-course will
I’d actually like to throw the net wider than just YouTube.
Not sure that’s specific enough… but let’s see where it leads us.
What’s the metric?
YouTube viewers?
YouTube subscribers maybe?
I’d actually like to throw the net wider than YouTube.
How about email subscribers: Email opt-ins?
Let’s change this.
“The 5 Day Mini-course will result in more email opt-ins.”
“More email opt-ins" and
“Grow my audience”
And easy to measure.
Excellent.
Job Done.
The End.
clicks a link to a Cheat Sheet and downloads it.
There’s a more important assumption that’s hiding between
Clicks a link to the Mini-course
“The Mini-course will result in more email opt-ins”
QUESTION: When Wednesday rolls around and I send out an email to say
“Check out today’s episode”
Consider these two cases:
Person A that stumbles across Development That Pays
sees a link to a Cheat Sheet and downloads it.
My assumption is that is that it's Person B.
And that's what I need to figure out how to measure.
Signs up.
Goes lessons one, lesson two, lesson three.
QUESTION: When Wednesday rolls around and I send out an email to say “check out today’s
episode”
Who is more likely to open the email?
Who is more likely to click a link in the email?
Who is more likely to click to watch the episode?
My assumption is that is that is’t Person B.
Only problem is, I’m not sure how to go about measuring it
Every Wednesday, they get an email from me about a new episode.
What was the assumption?
I don't really know how to do that!
What would you measure?
How would you measure it?
Let me know in the comments below.
Quantitative measures are good.
But qualitative works too.
Remember the 4th email? Perhaps that could be put to better use?
All comments gratefully received.
I look forward to reading them
I'll report back soon.
Thanks for watching
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I look forward to talking to you next week. Cheers for now.