you know we able to put veterans on sales people and stuff like that so i
feel like this brand is bigger this is called you
know pain medicine we like we want to take this for the pain for the veterans
we're hiring veterans and giving them opportunities and that's
dope because my dad is a vietnam vet yes so i can go ahead and break
breakfast yeah a little bit of that because you're going to
try to take a little bit anyway give me a few bags
yeah i got two bags that lasted my whole year
you know vietnam they wrote and people don't realize like you know
when we're talking about african-american ownership
and creating companies and brands you know uh
sonia is involved in this uh my baby mama and my dad is involved in this
sorry no big p he wanted to come see you but no that's
my guy yeah oh man he was waiting for you
i just put some footage of him when i seen him in new orleans yeah at the
all-star game just popped that footage up today shout
out to big piece yeah the biggest p of them all
yeah so yeah y'all we go we're gonna turn up uh
if we could listen to some music we gonna do something different for y'all
um and give y'all some real conversation yeah some real comments a lot of guys
need game pete yeah and it's like the game
that you gave me they see me doing my thing and doing
businesses and branding out and doing different things but they don't know
that i got that from you yeah and where did you get that from and
how did you decide to say you know what i'm gonna be the first
businessman in rap i ain't gonna just be a rapper i'm gonna be a slash
businessman and have brands well i think it was i think it was
important for me snoop to wear uh i feel like i came from nothing
i got the game for my grandparents big mom and big daddy
and they always wanted us to have something in life and it's like
you know we're in a project we're starving we're hurting
and it's like in order for us to survive this
somebody got to go out and create something right and so me my whole life
been like man i gotta go create something i'm gonna do it
and i'm gonna tell you i'm appreciative because
you know even you look at the documentary i never was
trying to be the best rapper in the world you you was one of the best
rappers ever came to our team you were in mystical in may x and uh
but my thing was i know i could hustle i know i'm a businessman
and i said if i could help y'all with y'all careers then i could just keep
flourishing and i think a lot of people snoop that when they
watch this documentary it's some people that's not in there
and some people in your life you know you don't talk about because they wasn't
a part of the journey there was a part of the season right you
know in the bible they say people have seasons and so when i first
was in richmond and then went to oakland you
know when people see me they thought i was a country boy like okay they seem to
know pete got bread let's try to get him in the studio let's
get his brick so i want everybody to know
everybody that ever did business with me got paid for everything they
did most of them got overpaid right and it's like
how could you still be upset 25 years later because
you're not on this journey most of them never was on any hit records with us
right so the people that's in this document i want y'all to know these are
the people that paved the way you know we sold
millions of records when snoop came from that row came to us
he had a whole different mindset and that's what i was trying to do with you
to show you that you don't need to think that way you used to think you know what
i'm saying you taught us how to try to think outside of the box because we was
only used to thinking we can only be hood or we can only be
around the corner you showed us how we can get outside of the box by
even putting us on everybody's project when we wrapped on other people's
projects that helped them that helped us and that
helped the fans grow with the whole no limit community but let me tell you
something was crazy snoop so when you signed with us the whole world
was looking at suggesting me to go head and head and
really wasn't about that it was just a business deal
when you came to me i told you a lot of stuff dawg we're not into that winning
no beefing ain't no talking about people none of
that shit remember what we said let it go yeah let me be a man and move
forward and think about my family about life and you moved me down south so i'd
have to deal with all this negative shit that was constantly pulling me
back and forth yeah but look how god changed your life
and and gave you so many blessings when you decide to do the right thing
right and that's what i want this generation that's watching this saying
you know because we was all wild and crazy and so
my thing is and we never think about it during that journey
even when shooting them was going down or whatever it was out of time
i ain't never know i ain't never can't never say anything in your hand to them
yeah i seen you show them love that concert that they came back
and you let them niggas in yeah you was on some different shit you weren't as
far as like being about black businesses you was
about learning and teaching yeah so at the same time i felt like you
was the bigger man that's why we won at the end of the day because we put god
first and then we use that ignorance shit
and try to match me with ignorance but that's why god keep blessing us
that's why 20 something years later we free and alive that's what people have
to realize and uh you know i did let them in that
night and say man if y'all won't come party
come on party just don't be about no you know what i'm saying
and then but that's why i i tell people you got to put your trust in fate and
god god lit murderers he led prostitutes into heaven that's when i
understood that i said man let me start getting my life together
stop trying to judge people exactly and do the right thing and none of us
perfect no we don't know about it yeah we all we
all we work in progress right and so i think this is what i
just i want people to get out of this too because they look at things to be at
no limit death row thing no it ain't about that man
how come y'all ain't put sugar up against jimmy iv
brothers or warner brothers sony records you see what i'm saying right but you
want to pit him up against the black man that's doing the same thing
you're trying to help out young black men get out of the hood and teach us
ownership yeah but see that's the system of but we
broke the system because now me and sure got a great
relationship i got a great relationship with pete
dr dre with everybody because i learned from pete to forgive and forget and try
to move forward and try to help us elevate as a people so i'm about us as
one man let me tell you something was crazy
right in california alone is no celebrities have did much as me
and you for the community think about it i don't care who it is we
always in the community we're always helping the kids
that's why the community always rooting for us right you see what i'm saying
i've been in here 25 years giving back and i'm not even from here and sometimes
you don't even have a camera yeah things that you get back to see
that's that's the part that we are great at yeah some stuff we don't
even want y'all to know about yeah because we're doing it from our hearts
so it don't need to be filmed or broadcast or some
big production to bring it across to you so me and janelle have started a project
called urban born and people don't realize this
some of the first kids that was in our program
and it's a true story you could check the facts on this
uh one of our first kids in our program was nipsy hustle
so dipsy hustle came and was like look man if you do the right thing we're
gonna help you and that's how i built the relationship
with them people don't really think it's through music
right like i had a program to help get kids off the street gang banging and all
this type of stuff it's called urban barn y'all could check
that out go pull it up he was one of the first kids in our
program wow and to see how now after he died he ended up being
so famous but when he was here nobody gave him his followers nobody cared
about the same music snoop that ended up going and that's why us
being here today we're going to share that love i'm going
to tell y'all something this man is incredible we're going to give him his
flowers right here because think about it
you didn't have to ch i got a bunch of people in my family that didn't change
they like they're still ignorant they're still on the same thing
i like your whole movement because you decided to say look man
you ain't scattered nobody because you know we come from
a gay man to kill you a little man and kill a big man you know what i'm saying
so it's like but it's so easy for us to be
negative towards each other all these rappers dying young what about
us doing right and teaching them the game they don't want to show that
they don't want to showcase that they don't want to showcase me and should get
a business deal right that's what it was a business deal so i
tell people all the time one man trash is another man treasure
hello that's how i looked at it like he couldn't see it that man you got
a brand new car but you thinking that car using this oh i'm like okay give me
that i'm gonna put some paint on man but i
believed in you you know that from day one i showed you i believe that
i'm not faking i'm like dude i looked up to you as an artist i was just a
dude hustling so you really put your work in to do this stuff
but me i was a dude off the street getting bread you know that i'm like
man if i get good people around that's all i want did i
ever tell anybody who want to leave man you owe me money
you're going to put me in all your deals oh i'm going to break somebody's leg and
all that shit tonight when i left i started my label
yeah i put out the eastsiders doggy style i put out all kind of shit
that went platinum and you didn't ask me for a fucking dollar
yeah and you could have got percentages until this day never ever actually
never never and see that's what i'm telling y'all like
no lemon is a university i want to see everybody that come through that blossom
but everybody's not going to make it if they're not committed if they don't put
the work in or they don't believe in itself you know
you've got to believe in yourself it's like a bachelor when i first started
doing music i was a street dude but i wasn't that good so i was in a bay
people was laughing at me saying all this stuff and that's what
i'm showing in the documentary it wasn't easy i just didn't blow up
so it's almost like michael jordan michael jordan got cut out of high
school he wasn't the best player on the team
but he put the work in and got better and got better you outworked and that's
what i do outwork everybody because you had jake
prince you had all these brothers that was doing it and you came
and got information from them and once you got that information
i ran with it ran with it and i had a different race and i celebrate them to
this day you gave them they loved it that was
what they taught you like yeah
i know what they meant to the game before snoop dogg was in the
air like that's why i always praise my jesus i can't really give
a lot of love and respect on that goat level to this to my
peers as much as i can to niggas that came before me yeah and the brothers
that laid down the foundation all those black labels from
uncle luke to tony draper to wrap a lot records that was the foundation of what
you did and once you got it you ran a different race and guess what we never
hated on each other never we never got mad that one got this because in
business it go up and down so what i learned in business is that
you got to know when to cash out and when we went this
high snoop when it's time to cash out i cashed out
and kept it moving and so i think a lot of people don't
understand that i mean but you don't look at even prior your records
to this day prior to the records cashed out because they learned that
from the white folks how to cash out we don't teach that y'all leave while
you go diversity that's what people don't realize it's like
you know everybody tell us like man do one thing if i did one thing i'll be
done right now being able to have a multifaceted way of
doing business and sure yeah diversify yeah especially if it's stuff that you
know go with what you're doing man i remember when you had a gas
station in the mall yeah like that shit was
inspiring to me like when i seen that that made me want to have what you have
you