- Do you want to learn how to drive a thousand
E-commerce sales from SEO without being a SEO expert?
Well, today I'm going to teach you how.
Hi everyone, I'm Neil Patel, and today I'm going to break down
four E-commerce SEO techniques for beginners.
(upbeat music)
Before we get started,
make sure you subscribe to this channel
and if you're on YouTube, click the alert notification.
Now I have a question for you,
I want you to leave a comment below
so that way I know how to better help you out.
How many sales are you getting per month
from your E-commerce store?
If it's zero, that's okay.
I know I need to help you a little bit more to then.
If it's a hundred or a thousand,
let me know whatever the number is below
on a monthly basis what you're getting in sales,
and I'll make sure I'll help you out whenever you need it.
So step one, Google Merchant.
It gives you free exposure,
free organic traffic in the Google Shopping tab.
There's integrations with a lot of E-commerce platforms
that can help you generate your shopping feed automatically
and even submit it for you automatically to Google Merchant.
Step two, Product Page SEO.
Don't focus on search volume
in your keyword research process
focus on keywords with transactional intent.
Just keep this in mind.
If someone types in laptop, you know,
they could be doing research on laptop
they maybe needing laptop repairs,
they maybe just tryna figure out,
you know, what's coming up with Apple's latest laptop
that they may be really seeing.
But if someone's looking for cheap laptops
for college or the best laptop for college students,
that's more transactional, right?
That's going to get you more sales.
And if you're struggling
to find these transactional keywords,
you can type in head terms like laptop,
those one or two word keyword phrases
within a Ubersuggest.com, and when you type it in,
it'll give you a whole laundry list of ideas
in the keyword ideas report.
So when you're on Ubersuggest, once you type in your keyword
in the left-hand navigation you'll see keyword ideas,
you click on it and you'll see
all the recommendations related to laptops.
And there's even questions there,
preposition, comparison keywords.
A lot of these will be transactional-based keywords
that aren't that competitive don't drive as much volume,
but they'll definitely drive your revenue.
You also get to keep in mind your title meta description.
You want to include the brand of the pack there.
You want to include the name of the product there
and include the model number as well or anything else
that differentiates your product or makes it unique
and helps us stand out from competitors
who may be selling similar products.
And of course you want to add structured data,
add FAQ content, so that way people know,
Hey, here's the FAQ's but Google can also pull that in.
You want to share real testimonials not fake ones,
real ones, the more detailed with images, even better.
And you also want to write unique product descriptions
optimized for both SEO and Conversions.
And this one's a big mistake that I see people making
because when they're writing product descriptions,
a lot of times they're selling the same product
that other people have to offer.
And they're all using the same product description
that the manufacturer gave.
So if they do that how does Google know which one to rank?
Everyone's site looks duplicate.
So make sure that you're going above and beyond
with the product descriptions.
You also want to use Canonical tags
if you have different models and variations
of the same product and eventually
you stop selling those old products,
a lot of E-commerce stores make the mistake
of they just delete those pages.
I'm like, why would you delete those pages?
A lot of links to it,
a lot of people also going to those pages.
You want to make sure that you use
canonicals or even 301 redirects.
And optimized for the mobile shopper experience,
You know, because for a mobile device,
people don't have as big screen. It needs to be fast.
You want to use things like breadcrumbs,
you want to showcase your product with amazing imagery
and video better than any one of your competitors
maybe even do 3D views, and that all helps.
Step three, minimize your load time
and maximize your site speed.
We talked about this a little bit, but just think about it.
If you're in the middle of nowhere,
I don't care if there's 5G that you're paying for
probably not can I get 5G reception
I can probably not going to get 4G, maybe though you'll get 3G.
So make sure you optimize for site speed.
You can use a Google page speed insights,
putting your URL, or heck you can even go into Ubersuggest,
put your URL, check out the site audit report.
And in that site audit report,
it pulls a lot of stuff from Google's core vitals updates
and ensures that your website is doing all the things
that you need to do from an on-page perspective,
as well as a site speed perspective.
So you can do well from both mobile devices
and desktop devices and even tablet devices.
Step four, create relevant URL structures.
A lot of people in E-commerce for some reason,
they put numbers in the URL.
I don't know why I'm not some model number
or the pack has a number in there.
You should avoid that.
You want to include keywords that are relevant
to your product because that's how you're going to get
the most traffic in the long run.
And keep in mind, you don't want your URLs too long.
When your URLs are really really long,
Google thinks that when someone types in a really,
really long query, your URL should rank,
but then when someone types in one or two words
that are part of your URL, but not everything in there,
what you'll find is as harder for you to rank,
even when your webpage is a perfect fit for that keyword
query that someone just typed in.
So when in doubt,
try to keep your URLs more shorter than longer.
Now, if you need help with your E-commerce SEO,
check out our add agency, NP digital.
Well funny enough, over 40% of our clients
are in the E-commerce space
and we love helping them grow their traffic,
as well as through SEO, paid ads and content
and all the other services out there that you may need.
If you have any questions, leave a comment below.
I'm here to help.
If you enjoy the video, like it, share it,
tell people about it.
Thank you for watching.