What's up you guys Jason Wardrop here and this video
I want to show you how to get ten times the social proof on your Facebook ad so
How'd it go through get more likes more comments about spending any more money on your Facebook advertising
So yes, obviously you can go through and you can go boost the post and get more likes get more comments
But I'm not talking about that
I'm talking about how to go through and strategically
Leverage and use that Facebook ad
so that we can go through and
Compile likes and comments from all the different ad sets that we're going through and creating now
The thing is is when we go through and we create multiple ad sets
Like let's say we're creating a campaign and we want to get conversions
We want to get leads on our landing page
Right, and then if we go through we want to use that same ad but we duplicate the ad set
What happens is Facebook actually?
Duplicates that ad and so it'll be the same exact ad, but it'll it'll create a completely new one
it doesn't carry anymore over of any of the likes and the comments so
We don't want this because like if somebody goes through and let's say you're targeting one ad set is targeting
Let's say Texas right another ad says targeting Florida or whatever
It might be you know, obviously ad sets are targeting different audience types, whether its geographic location or interest or whatever. It might be
If someone in Florida likes your post, okay
Or they have a positive comment or something like that
You want people in Texas to see that same exact thing right like or I mean?
That's probably a bad example because geographical location can kind of get iffy
But let's say you go going through you're targeting different interests
You want people to go through and see that there's a lot of social proof
That is the power of Facebook
Advertising or I seen that other people besides us them are liking it they're engaging with it and they're connecting with your ads
So what I just want to show you guys really quick
This is not that long a video because it's very simple and easy to do
Let's just come over here. Let's click on this traffic demo page right here or this campaign
So we've got this this is obviously just a demo and everything like that, but we've got this ad set right here
We're just gonna click to the ad level. Okay, so now once we're here, we're just going to come over here
We're gonna make sure this is checked right there. We're gonna click on preview
Okay, so this is going to pop up a little preview of the post or the ad or whatever you're going trying to promote
Now what I'm gonna do is click on this button right here click on that. It's gonna say hey Facebook posts with comments
Ok, so this is basically to pop it up on your newsfeed as if it's you know, just a normal pulse right here
Okay
And so this is what this is a post is something that we've been
Promoting right here for one of our webinars and this is Jason right here. He's a loan officer
You can see we've got 23 likes we've got some hearts and we've got even some comments and all this stuff
So we want to be able to carry that over because like Richard right here. He's got a great comment
I'm a true believer it works, you know
So we want everyone to be able to go through and see the social proof behind this net, right?
we don't want to go through and start completely from scratch with every single ad that we start over because that's
Naturally what Facebook does unfortunately, right. So what we're gonna do is we're gonna take this URL this ID
Okay, so everything at the very end, okay, so it's right here this long number and we're just gonna copy this okay
So once we copy that we come over here
Back to the ad set level. Okay. So this one I just have it as like it's it's just super open
We want to duplicate this
Okay, so we would duplicate it
It says, okay
Do you want to do so like this is basically just creating a new ad set so we can target different
People different audiences and we just want to use the original campaign. We're gonna click duplicate right here
and it's gonna pop up and allow us to go through and
change up the targeting so I'm gonna come in here and say
Demo ad set number two, right?
Okay, then we can come down and if we have like a custom audience
Like maybe we want to go through on one of them
We want to target people that have visit our website and another one we want to target
People that we've uploaded as leaves or people have watched our videos or whatever. It might be, right
Or we can come in here and say hey, I don't want everyone in the United States
I just want people and kind of like the example we're showing before everyone in, Texas
Right, so we come down here and we can pick the age group. Obviously go through do your custom targeting. It doesn't really matter
I mean this is not kind of the key part that we're showing you right here and then we hit publish
Okay, so now once we hit publish on this it's gonna go through
and because we duplicate it technically it would go through and
Create a new ad that doesn't have any lags any comments. Nothing on it's completely from scratch
Okay. So now what I want to do is
I like I like to refresh guys the new Facebook guys manager. Sometimes I don't I don't love it
It's kind of a pain in the butt
So I refresh it because it wasn't popping up automatically like it used to
Which I love the the way he used to work
Now they've kind of compiled compiled the power editor with the new Facebook Ads manager not my favorite
So we click on right here
and then now what we could do is if we just go over here and hit edit and
Remember how we grabbed this URL this ID?
We just copy that and we could say hey use existing posts enter the post ID
Paste it in right there. Okay, so instead of creating that we want to use use existing posts and your post ID hit submit
Okay, you know I've got the target on Instagram this videos longer than 60 seconds. That's why it's giving us the air right there
Look at this guy's we carry over all 24 likes. We carry over the comments
We carry over the shares and then we hit publish and we are set and ready to go
So that is how you can go through and 10x is social proof
With your facebook advertising with all of your ads your campaigns your ad sets everything that you're setting up now
I just went through and just yesterday
I had some URL issues with my webinar registration page
So I had to go through and reset all my campaigns all my ad sets everything
which is a huge pain of but because I usually don't like to work on Sundays, but I
Had to get it back up and running so that we could get keep our business push it forward
So anyway, what I did was go through and I had a bunch of look like audiences right now
We cover that in a different video if you guys were like what the heck are looked like audiences I can go through and cover
That drop a comment down below if you're totally confused on that and I can explain that in another video
But basically these look like audiences are like your your just your audiences. So instead of targeting people in texas or Florida
Okay, I've got look like audiences of people who have bought our software program or people have bought another one or a program. So
There's all these different audiences and so instead of going through and targeting all these audiences and creating new
blank ads started completely from scratch
I want to go through and take those ads that already have bikes already had comments already had everything and
Just kind of carry them over
Like I have some ads that have almost
2,000 likes on those which that's a lot of social proof right there like that is a ton where you know
If somebody hits that sees that ad like wow hardly like almost 2,000 people have liked this
They're a lot more likely to go through and pay attention as opposed to you know
an ad that has absolutely no likes no comments because then like
Humans, just out of nature guys
They don't want to be the first one to take action. They're kind of scared. They're hesitant
They're like, whoa
I don't know and so that's why I like all these little social proof things where you go to websites now
You know like have a little thing to pop up at the bottom
It'll say like hey this person just bought five minutes ago or this person just bought ten minutes ago
And then or if you're liking a live event, and there's a seller on stage
They sell something and then one person runs the back
It kind of triggers that up those other people to go through and run back to the back of the room to buy whatever they're
Selling right? Because like no one's right in the back. You don't want to be that awkward person like you're running the back
We're like, let's say, you know, you are in a live event or you're in some room
Someone's like hey who here? Does this like who here? You know?
Choose their food with their mouths open or something kind of weird. You don't want to be that weird person like raising your hand
So it's the same thing with all this stuff guys. That is the point of Facebook
That is the point of Instagram all these social networks and the social networks
Advertising platforms if you can get that social proof unlike, you know Google banners
You can't really see how many people are clicking on those banners. You can't see any of that other stuff
And so this is huge guys. So this is a quick refresher. All you got to do is you hit preview on the ad
You pull it up. So it just shows this look at this. It's just showing this app
And then this is the post ID right here. We just copy that come back over here
We use use existing posts enter the post ID paste it in there submit hit publish and we are done
We are good to go
So anyway guys hopefully this video was helpful if it was give it a thumbs up drop a comment down below
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