Hey what's going on everyone, Paul here with Profitable freelancer, and in today's video,
I want to go over my number one marketing tip for any small business owner out there.
Now, this is good if you already started a small business.
You're in the process of starting a business.
Or you're actually in business for yourself as a freelancer.
Or a consultant.
This is going to help you really focus on what is one of the most important areas in
any business in marketing and that is the traffic you own.
That means doubling down on the traffic that you actually have access to.
That is not being held from some other platform.
So let me explain what I mean by that.
A lot of times people refer to this just as your email marketing.
Or your email list.
But in reality, it's so much more than that.
And in any business that is successful knows how to capitalize on their database.
Knows how to use that database to make sales, and to also get referrals, and to continue
that customer journey.
Because the lifetime value of a customer is so important and when you're able to not rely
on a different platform to get traffic for your business.
Or to get different promotions out there or different value out there.
You're actually able to be the one that's in control.
So one of the biggest mistakes people make in their marketing when they have their business
and they launch it is that they really take for granted what these social media platforms
are doing for them.
They think that all of their followers on there are just something kind of take for
granted that they're never going away.
That they're always going to be able to reach them.
But the reality is their is a life cycle of every single social media platform.
So that means all of the platforms we're on.
One day will either be something different than they are now.
Or just really won't even be here at all.
So what that means is you can't put all your eggs in one basket.
You can't just rely on one platform to market your business.
Now I'm not saying to kind of spread yourself too thin.
But what I'm saying is use the different social media platforms that you have that makes sense
for your business and use them to get traffic that you own.
Use them to sign up for your email list.
So you can get in touch with them.
Because when you are the one that is able to get in touch with your customers.
Or let's say you're a freelancer and you're working on the marketing for a client, when
you're able to use their database that they already have.
That's one of the most powerful things that you can do.
Is reignite that database and one of the biggest mistakes that a lot of business owners make
is that they don't treat their list right.
They kind of abuse the list and what I mean by that is that they go into too many promotional
emails.
Now what you want to be able to do is provide value to the customers you're sending emails
to.
To the point where you want them to look forward to that email.
Whether it's you're giving value.
Whether you are giving them some sort of promotion.
You want to make sure that it's not just a sale to you.
That you really make it really sound like you care about them.
You're working with them, to provide value and to make the most out of your email interaction.
When you do it like that, instead of just kind of ending up in their spam folder, that's
when people will look out for your emails.
One way to do this is doing a email newsletter.
So if someone signs up to a newsletter, they really look forward to getting all of the
different emails in because they signed up for it.
They know what they're going to get.
And that is something you can do as well is when a new contact joins an email list.
As a marketing tip, to kind of go more in-depth.
You can create an autoresponder that welcomes them into your email marketing.
What they can expect to receive.
If they want to opt-out how they can opt-out, how they can add that email, to their safe
sender list and their contacts.
That's going to make the emails actually show up more.
So i'm speaking from experience in my own business as well as countless clients that
i've helped with this.
When you have a marketing list that you own, that you're able to reach out to, and that
you're continuing to grow.
Now you're really starting to take charge, and that's when you're really going to see
a big shift in how much success you're having with your marketing.
Now lastly to wrap up, don't forget that I'm not saying to don't focus on all of the different
platforms to drive traffic.
You can still use those but use it to kind of plant seeds, and learn how to repurpose
your content and ultimately drive it back to your website and that's also traffic you
own because once they go to your website.
You can also get them to sign up to your email list, you can also add them to your remarketing
list.
So once you start to kind of shift your perspective, from just using platforms to reach people.
To getting a tribe, building a community, that is actually looking forward to your emails
because you're giving value and you're not just promoting sales one after the other.
That's when you're going to have more success.
So I really hope that was a quick helpful marketing tip for any small business owner
out there and even if you already are doing some sort of email marketing.
Or maybe you just really don't believe in it.
You think it's just no one checks their email, everything just goes to spam these days.
Let me tell you the reality, every single client I ever worked with uses email.
Email is not dead, it is by far one of the most lucrative mediums you can focus on in
marketing is email because it's directed to the consumer.
Like I said there's no third party.
It's like if you have a Facebook group right? and you go to post something.
Guess what?
That.
message you post that you throw out there to the group, that's only going to reach a
very small percentage of the group.
That's because Facebook wants you to run ads.
It's the same way with any platform.
Now I'm not saying with email marketing you're just going to send an email on everyone is
going to open it.
But you are the one that's in control and if you do everything I said.
You build the value, you have that welcome sequence so you get the right contacts in
and the wrong one's out.
Your email deliverability is going to go up.
When your deliverability goes up, people will open your emails. , more people look forward
to them and ultimately you are able to make more money.
So once again that was my number one marketing tip for any small business owner out there.
If you like this kind of content, please subscribe, I'm growing my channel.
It's growing pretty quickly so I'm really appreciative of everyone that subscribed,
shares this video with anyone that is starting a business.
Or that needs help with their marketing.
You know I've been a Google partner now for over three years.
So I have a lot of experience in the marketing world and I'm really starting to kind of branch
out and share that with others.
To encourage more people to pick up freelancing, entrepreneurship, and to create lifestyle
freedom.
Until the next one, I look forward to your success.