According to G2 Crowd social video generates 1,200% more shares than
text and image content combined. So if you record regular podcasts for your business
you need to be able to convert that audio format into visual format for sharing online. If you
do that you're more likely to attract your target audience on social media and increase subscribers
to your podcast. So with that in mind I'm going to show you how to create unique and branded
podcast artwork using Headliner and my favourite design tool. If you're new to this channel you're
very welcome, my name is Nicky Pasquier and I help small businesses like you successfully market your
brands online using some of the best marketing tips, tricks and tools. So be sure to subscribe to
my channel and hit that bell notification so that you're kept up-to-date with all my latest videos.
Start off by typing this URL into your browser.
If you already use Headliner you can log into your account or you can create a new account
by signing up right here. Go ahead and create an account by adding a few credentials. Just
follow the instructions on your screen so that you get the best experience for your projects.
At the top of your toolbar you'll see three main tabs: Create, Projects and Automations which is
still in Beta. I'm going to stick with the Create tab and you can see I have five options to make
an audiogram. I'll leave you to explore in your own time what each one does but I want to get
straight into the tutorial today so I'm going to click on Audiogram Wizard. Next you'll be
prompted to upload your audio file. The maximum is 2 hours and you can upload MP3, WAV or M4A files
Even though I have 13 minutes of audio file I only need a 1-minute snippet for
sharing on social media. If you need any more audio just hover your mouse over the end bar
and drag it to wherever you want it to end. Or type in the exact duration in this box here.
I'm just going stick with the 1-minute snippet so I'm going to click on Instagram 1:00, one minute.
Next I'm going to select Add Captions to Video. And these are automated captions so I'm just
going to toggle this button to the on position. I'm going to select my transcription language
so I'm going to scroll down until I find English (United Kingdom). Once I'm done I'm going to click
on Next. On this screen you'll be prompted to select a template from landscape which is best for
YouTube and websites; a square template which is best for Twitter, Instagram and Facebook. Or you
can choose a portrait template which is perfect for Instagram Stories, Snapchat and TikTok.
So I'm going to stick with a square template and click on Next. You might want to get into
the good habit of naming your project straight away in case you run into difficulties and then
click on the blue Create button. With a free account you get five un-watermarked
videos but if you want unlimited un-watermark videos you need to upgrade to a pro account.
Now to edit your audio track just click on the blue Open Advanced Editor.
This may take a couple of minutes depending on the length of your audio so you might want to go away
and get yourself a cup of coffee or a cup of tea. If you're using Headliner for the first
time you'll be given some really handy guides. So for instance if you want to add your own text you
can click on the text track; you can add some media such as an image, a video or a Gif file;
and you can even add a really eye-catching waveform. Your audio transcript will appear
on the LH side of your screen. Begin by checking your captions for spelling, to check the grammar
and add any capital letters and punctuation. To edit the captions you'll want to place your cursor
inside the caption boxes, click once until the box turns white and then make your alterations
Scroll through the captions just to make sure that they're absolutely correct. When you're done you
want to add your captions to a text track. So you need to click on this little tiny icon here,
copy captions and here are your captions on the text track. Once that's done
click on the Play button here to make sure that the captions match the audio. If the
timings are slightly out you can adjust them in two ways. You can place your cursor inside
these little boxes here and adjust the timing. Alternatively hover your mouse
over the end bars, hold your cursor down and move them to the correct position.
You can customise the text by clicking on the text track once. You can customise the font
change the size of the font, change the font colour, the alignment. You can also select a
general style so I'm going to select the Default style, and add any transitions.
If you want to add a waveform to your graphic just click on the blue circle with the white cross in it.
Next you'll be prompted to choose whatever wave style you want by clicking on the downward arrow
and making your selection. So you have lots to choose from here. You can customise the colour,
you can position your waveform. When you're done customising the waveform just click Add to Video
And now comes the fun part! Go to the top LH corner of your toolbar and you'll notice there's a
tab that says Media. So you want to click on Media and then click on the Add Media button. You can
use the search tab to do a search for some general images, videos or Gif files. If you search for
images you can use a keyword to narrow down your search such as "podcast" and then click on search.
And then select whichever image you prefer. In the same way you can search on videos for say
"desktop", click on search and you can see some stock videos right underneath.
If you don't want to use stock images and videos you can also click on the Upload tab
to upload your own images. Simply drag and drop them into place, upload them from your local
device or copy and paste a video or image URL into the box provided. I don't want to
do any of that so I'm going to move along and click on the Create button. And this is where
things get very exciting for me because you can create an image directly from within Headliner
using....Canva!! To do this you want to click on the Create an Image button and Headliner will
magically take you right across to Canva without even having to leave the Headliner app
Now you have various options: you can select a pre-formatted template from the templates tab,
scroll down and choose whichever takes your fancy. You can start from scratch using a blank template.
Or if you've been very clever and you've already created an image in Canva and you
want to import it into Headliner all you need to do is find it from your graphics
and click on your graphic to pop it into your template. Once that's done all you need to do is
click on the white Publish button to transfer it directly into your Headliner template.
And there it is! When you're happy with your image just click Add to Video. And you can see now your
podcast graphic is really starting to take shape. Before publishing your graphic just click on the
Play button to make absolutely sure you don't need to make any final edits and adjustments.
And I've just noticed that my captions completely overlap the waveform so I'm going to go back into
the waveform, click on it once to edit it and iIm going to manually move the waveform up onto
the top of my graphic. And click on save. And that looks so much better. I think that's perfect and
it's ready to publish. So I'm going to go to the right hand side of my screen and click on Export
Make sure you leave an email address if you want to get an email notification when your
video is ready otherwise click the blue Export my Video button right at the bottom
Now all that's left to do is publish your beautiful graphic
onto social media, or click on the Download button to download it to your local device.
And this is what the final graphic looks like
And that is all there is to it. Thank you so much for watching. If you enjoyed this tutorial please
do give it a thumbs-up to support my channel. You don't need a paid Canva account to be able to
create podcast artwork but if you'd like to benefit from my exclusive 45-day
FREE upgrade to Canva Pro you'll find the link in the description box below.
I have a whole playlist of Canva tips and tricks so be sure to check them out coming
up on the end screen right now. I will see you in the next tutorial. Bye for now