[MUSIC]
I'm here with Pete Carroll at the Seahawks training facility.
I just watched one of the most amazing training performances.
I'd never realized how complex it is.
And Pete, to see you orchestrate that, that was something.
Well, I'm sure it looks like a lot of moving parts to you.
It does take a lot of orchestration and
a lot of energy from the guys and we do it very upbeat so
I'm sure you saw a lot of- It was so fun.
There was such a rhythm to it.
So much energy.
[MUSIC]
One of the things I wanna talk to you about is the book,
Hit Refresh.
Sure. And I wanna first start by
asking you, what does that mean to you, hit refresh?
Well, maybe it's interesting to you how important that
that thought is to us.
We hit refresh every Monday. That's "Tell the Truth Monday"
We come right back to starting all over again and
making sure that we always return
to the philosophy and the approach, and we don't let
things that have happened before throw us off track.
So for our purposes of finding really long term
really excellent consistency we have to constantly return.
So it 's a great point, it makes total sense to us.
I mean it's amazing.
Obviously every season you hit refresh,
between every game, every practice session.
No we hit refresh right in the middle
of the game sometimes because we're not doing like we like.
You've got to, sure.
Is there any keys to that,
like is there some things that you think about.
What is it that helps you hit refresh.
Well, I think what's really important is the guys have
practiced hitting refresh.
So they know okay, all right,
here's one of those moments again, boom.
We're going right back to the basics, or
we're going right back to the focus.
So they have practiced it, so
we have a kind of a learned discipline.
So it's something that we take advantage of.
And also, they know, we let go of everything that
happened before that might have been distracting to us so
that we can get right back to focus and right back point.
That is so awesome.
It's a learned habit actually.
Yes. Yes.
It's fantastic.
I know culture in fact I learned so
much you know talking to you in my early days even about
how organizations and culture is so key.
If you had to sort of summarize the keys to driving
organizational culture, and what to you've achieved.
Well, I think it begins with
a really clear understanding of what you stand for
as the leader, so that you have a chance to share those values,
those concepts, the character that you wanna build
in your culture to those people who directly report to you.
And if you're not clear,
it's really hard to expect them to act in accordance.
So I think that's where it all begins.
So is it philosophy, is it what you're made of,
what you stand for?
Those types of basics.
And then as you start to have a familiarity with that,
how do you have a process, can you create a process to convey that so
that people can act in accordance.
And if you don't have that, then your culture is kind of working
on its own, so I think that's where it starts.
[MUSIC]
I would love to know.
In this digitally transforming world that we live in with so
many moving parts that all are directed by digital and technology and
all of that.
How do you value and amplify the people
with all of the technology focus and all of that?
Where do the people come into that?
That's a great question Pete.
And in fact, I was so
stunned when I was even talking to folks in your organization
of what you're doing with digital technology.
But all centered around people,
in terms of collecting data before, during, and
after practice, and how you use that data ultimately to do what?
To improve the people performance. Right?
I mean it's so
awesome to see and what we can do with things like AI.
In fact we were brainstorming about how to make all of what
you do even much more real time, but
it's all centered around people, and their empowerment.
How do you amplify their ingenuity with all of this data.
I mean in some sense you're creating this digital twin only
to make the actual physical twin more powerful,
better performing.
The other area that I think we can really use this digital
transformation is to change the fan engagement.
One of the things I can't wait for is how mixed reality and
a football game can come together. Right?
I mean if I could transcend even
that physical space, whether I'm in the stadium or
outside to be able to experience instantly.
I mean those are amazing, magical experience.
It's coming. It's coming.
Yeah, we can't stop that from happening.
That's right. It's so fantastic.
Wonderful. So thank you so much, Pete.
And on behalf of all the 12s at Microsoft, Go Hawks.
Thank you. Go Hawks.
Thanks.