This is the specific solution that I can provide in a relationship ideal client and target
audience. These three are not the same.
Hello, everyone. Welcome back to my channel will be a best place for new coaches and content
creators and entrepreneurs. In today's video, we are in my office, more of a casual log
style video today, but I really want to tackle the question of how to find a niche. And to
be honest with you, if you are just a content creator, you really don't need to find a niche
right away. I know, even for me, in my first year, I was stressing out so much about finding
a niche and I know it consumes a lot of people, but I'm going to tell you right now, if I
were to be really honest, when I started my content creation journey here on YouTube,
or even on Instagram, I really didn't have a niche. And that's okay. And so in this video,
I really want to talk to you guys about why it's not that important to find a niche right
away, how to eventually find the niche and what to do in the meantime.
Now, before we dive into talking all things, niche and all that stuff, I want to let you
know that I have an ebook right here that outlines the top 50 lessons that I learned
in my first year of business. This is a full jam pack, 50 page PDF with all the mistakes
and lessons that I learned in my first year of business. And for those who don't know
me, and maybe it's your first time watching my videos. I went from zero to half a million
dollars in my first year, and now heading into my second year and third year, we're
now a multiple seven figure business. So I highly recommend that you click the link in
the comment section or in the description box below to snack this ebook with that out
of the way, let's talk about the whole discussion about finding a niche.
All right. So let's talk about this whole niche thing. And I put my camera on my desk
because I was getting tired of holding it, but there are three things that people need
to understand the difference between, and that is niche, ideal client and target audience.
These three are not the same and you really need to understand the definitions of each.
So let's go through them one by one. And then afterwards, I'll walk you through exactly
what you need to start with in order to get closer to finding your niche or just getting
started when it comes to creating content on YouTube, Instagram doesn't really matter.
So the first thing that we want to talk about is niche and what a niche is, is basically
a specific solution that you provide to a specific person. It is very, very specific
and very similar to what I teach in my own program to my own students inside the boss'
Graham Academy.
I explain it as a niche, really, isn't an industry and isn't a category. So if you say
that your niche is within fitness, that's technically not true. Fitness is really an
industry. It's not a niche. Whereas if you say I help moms overcome post-baby weight
while they're still working a nine to five job, that is a niche that is very specific
in terms of what you do, who you help, and the problem that you solve now that you've
understood the niche. Let's talk about the next definition. And that is your ideal client.
An ideal client is someone who's ultra specific. You could literally put a name on this person.
You could name the hair color that they have. You could name the problems that they're facing.
You could name literally all the objections that they have, every single specific thing
of about this person. That is your ideal client.
It is basically those specific person who would be a perfect fit for your products and
services. Then afterwards, the next definition that we have is target audience. Now you are
getting less specific. You were talking about a group of people that share similar psychographics
and similar demographics that could still be a good fit for your services, but it's
not really specific. Now, if you still don't really understand the differences between
these three, something that I like to do is using a dating analogy. So let's say I am
on Bumble or I'm on Tinder. I'm on hinge. My target audience is literally going to be
the demographics that I'm going to be setting in my dating preferences. I'm going to say
that I'm looking for men ages between 21 to 25. Let's say, who are interested in sports,
who are at least, you know, five foot seven and have all these different qualities.
That is my target audience. That is the person I'm trying to target on this dating app. Then
afterwards, my ideal client, that is my dream men. That is the person that I am dreaming
about at night. I'm literally sleeping and I can envision all the specifics of this dream,
man. I want to attract. So for example, your specific customer or your specific dream men
could be bread. Bread is a cat lover. Family. Men goes to church every Sunday. He loves
to watch breaking bad on Netflix. And he's really great at making delicious chicken wings.
He's a senior partner at an accounting firm, but he's not so great at keeping track of
his finances here. When you're talking about your ideal client or customer, it's really
specific, you could literally paint a picture of who is your ideal dream partner. And afterwards
my niche, this is the specific solution that I can provide in a relationship.
Let's say. So let's say I'm a really great accountant. I'm super good with numbers. That
basically means that whoever fits the ideal profile of the man that I'm looking for, I've
got them covered. I'm going to be able to take her all of the finances in the household.
That is a specific solution that I can provide and bring to this relationship. Now, obviously
this dating analogy isn't necessarily perfect, but I hope it gives you a really clear visual
or a clear analogy on the differences between your target audience, your ideal client and
your niche. Now that you know the differences between the three, the next question that
you might have is okay, great. I know the differences, but what do I do now? Now let
me actually share with you my journey. When I started on YouTube, I actually didn't have
a niche. I didn't have a specific solution to a specific problem.
If you look back in the archives, I was kind of all over the place, but it still worked
for me. It still made sense. Why is that? Well that's because when I first started out,
I didn't focus on finding a niche. Instead, I focused on catering my content to a target
audience. And my target audience was basically millennials, anyone between the ages of 21
to 25, who are in their first or second year of their corporate job. And they're realizing
that they don't like it. That's really broad. This person also has college experience, whereas
university educated and all those things. When I started focusing on just catering content
to a target audience, it allowed me to be a little bit more creative in my content.
It allowed me to really test different topics on my YouTube channel. So for instance, when
I'm focusing on the target audience of millennials, I'm able to post content like social media.
I'm able to post content about finances, about post-graduation about career. I'm still really
broad, but it still works for me. And I'm still able to grow a solid subscriber base
because I'm still within the target audience. Now, thankfully, because I focused on being
a little bit broader, I was able to experiment and because I experimented, I was able to
find my sweet spot eventually. And that's when I realized that my social media videos
were taking off. And the moment that I noticed this, I niche down, I started to be a little
bit more focused. Not only was I just talking about any social media platform, I was specifically
talking about Instagram and as the years and months went on, I became even more specific.
I'm now really creating content for new coaches and content creators specifically. So as you
can see, when I started my journey, I wasn't necessarily just doing a specific niche.
I started with a target audience, and then eventually I started to narrow down even more,
as I got more experience with creating content, finding what works and finding out what I
like to do as well. That's why, if you are someone who is struggling to find your niche,
but you also don't want to be all over the place in your content, focus on creating content
for your target audience instead, and over time, it just narrow it down. I promise over
time, you're going to get crystal clear on what your niche is really going to be. Now,
obviously this advice works really well. If you're just a content creator and you're doing
this to maybe grow an audience to grow your social media platform, and you're not necessarily
diving into a business yet. However, if you are someone who's watching this video and
you're interested in starting a business in selling a product or service, that's when
my advice is going to be a little bit different.
Okay. That's when it's really important to find a niche because your product and service
literally needs to speak to a specific person and solve a specific problem, especially if
you want to succeed amongst the competition. And so that's why my advice right here in
the video is very specific and catered to content creators. Whereas my niching down
advice in my program, the boss Graham Academy, that's where I go in depth in terms of how
to find a profitable niche, especially for business owners and coaches. Now, if you want
a taste of more information of finding a niche, definitely check out my free training@wwwdotfollowerstoclients.com.
I talk a little bit more about finding a niche. And on top of that, I give you two more free
trainings as well when it comes to creating content and also creating your first social
media funnel on Instagram. So definitely check out the comment section or the description
box below in order to access this free training.
But anyways, guys, this is a short and sweet video, and I really hope that by sharing the
three definitions that you need to understand between niche, target audience and ideal client,
that you're able to get massive clarity on how to the next steps in your content creation
journey. Because remember it's not worth stressing so much about finding a niche, especially
when you're just starting out. You really don't know what you like yet. You don't know
what's going to stick. And so again, instead of focusing all your energy on finding a specific
niche, just focus on creating content for a target audience in step over time, you'll
then be able to narrow down who your ideal client is, who you really want to create content
for. And then afterwards, you're going to be able to monetize and find a niche so that
you can create products and services to sell to this ideal client or ideal customer.
Now, if you really liked the tip that I gave you today, make sure you also download my
ebook again. This ebook has 50 more lessons that I learned in my first year of business.
So check out the link in the description box or in the comment section below to snag this
ebook. Now, while you wait for next week's video, I post a lot of videos on content creation,
social media, entrepreneurship coaching, and all the likes of that. So make sure you check
out these two videos that I have here as well as always guys. I appreciate you. I hope you
guys have a great day, a great week and a great life, and I'll see you in the next video.
Bye guys.