So I was playing around with one of the more popular AI tools chatGPT to
see if it was any good for doing keyword research for no content,
low content and medium content books that you can self-publish on Amazon.
In fact, what I'm gonna show you,
you could probably apply to fiction and non-fiction books as well.
And I must admit I did have my doubts. However,
what I found was that it came up with some very interesting results and some
exciting uses that I wanted to share with you today in this video. Now,
if you're not been just channel before, then welcome.
My name's Paul Marles and I do videos on how to make it keep it and grow it and
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so we're going to be using chatGPT and recently they introduced the
subscription, which was $20 a month. However,
you've still got the free plan, which is what I'm going to use today. Now,
a lot of people did contact me and said they've had difficulties getting onto
chatGPT, and I think that's due to the high demand.
So I think that's where the subscription comes into play.
But where I live in the world, when I use it,
a lot of the world is actually asleep.
So the free plan works very well for me and that's what I'm gonna be using
today.
Now what I've found is that it's very good as a starting point for research
and the prompts you use, to get the results, are very important.
Like all these AI tools, in order to get decent results,
you need to put in some decent prompts. And what I found was that it came up
with some very unusual keywords. So let's have a look. The prompt I used,
which tended to give good results,
was this give me 20 keyword ideas for a book with title the word search book for
puzzle lovers.
Now that title I just got from some random book on Amazon and it
came up with all these results. Now, over the years,
I've done a lot of keyword research and I've done a lot of research in this
particular word search niche. And so a lot of these look familiar. However,
it did come up with something unusual that I hadn't seen before and that was
this one here, which was word finds.
So what I'm gonna show you is the process that I go through when
evaluating a particular keyword or book
idea. So what I normally do, first of all,
is go across to Amazon and here I put in word finds. And what I want to see is
whether there are any Amazon suggestions,
because Amazon is actually telling us with these suggestions what people are
searching for. So if it does come up with suggestions,
it means that people are are actually searching for these particular terms.
And yes,
indeed we can see there are word finds related searches
appearing. So that's good. Now,
what I can also see from this is that there is decent search volume on
Google per month also for some of these search terms. Now,
in order to get that data,
I do have a Chrome plugin installed called Keywords Everywhere.
It does cost $10 for a hundred thousand search credits,
but these seem to last me ages. So this looks promising.
It looks like people are searching for these related books.
Now what you can also do is run this keyword through a keyword
research tool. Now there are two that I use mainly,
which is Helium 10 and Publisher Rocket.
If you are in the market for looking to purchase any keyword research tool,
I would just use one.
Don't mix the data from two different keyword research tools.
So today I'm gonna be using Helium 10.
Publisher Rocket is excellent also.
I've been using that since about 2013,
but today we're gonna be using Helium 10 and I'm gonna be using the magnet
keyword research tool.
And here I just put in the general keyword word finds.
We've got these keywords here and also it's come up with some related
keywords as well. And what I'm interested in is this column,
which is search volume, and this is the monthly search volume on Amazon.
And this looks quite decent.
And what we can also do is click on this little graph icon and see what the
search volume looks like over time. And over the last year,
this looks like this has slowly increased and peaked at around the holiday
Christmas time, which is what we'd expect for these types of books.
And also there are some interesting related keywords as well with even more
search volume. And we've got this one here,
word finds for adults large print. And again,
if we click on the graph, we can see it's got that same similar peak.
And if we look at all time on this one,
we can see that there's actually been a gradual increase in trend
in the search volume on Amazon for this.
So this would actually be a very interesting keyword which would pique my
attention. And when using these keywords,
I would use them on the cover of books, the title, the subtitle,
I would use that keyword and related keywords in the seven keyword boxes and
also in the description. Now keywords in the description are not indexed by
Amazon, but they are indexed by Google.
So it means that your books could potentially be found on Google searches,
which as we saw earlier,
there are decent amounts of Google searches for these particular keywords.
Now what I like to do next is go back to Amazon and what I look at is the number
of search results here at the top left. And this is 50,000,
which is a lot of competition. Now,
we did have those other keywords that we found in the keyword research tool and
in the Amazon suggestions. So what you do is you can run through those.
This time I put in that one word finds for adults large print,
and we've got less search results. So there's less competition,
but it's still high.
So what I do next is I look through the search results and what I want to
look at is are the books on that first
page.
Optimized for that particular keyword?
So I'm going to look through the results here and we can see we've got all these
word search books. Now here we've got this one,
which is large print word finds. It's selling very cheap.
It's not a KD book,
but this has only got a title with the keyword in it. It hasn't got a subtitle.
If we go down again, we've got another one here from the same publisher. Again,
another one from the same publisher, only keyword in the title.
And in total on that first page,
I only actually found five word finds books.
So what I would then say to myself is, okay,
what would be the chance of getting my book on the first page if I
optimized it for that particular keyword? As I've just showed you,
that'd be by putting it on the book cover in the title, subtitle,
using that keyword and related keywords in the seven keyword boxes,
and also using it in the description. And I think because of the low number on
the first page here,
I think the chances of getting a book optimized for that particular keyword
would be pretty decent and there'd be, you know,
a reasonable chance of getting it on the first page of the search results.
Let's have a look at another example, which looks even more interesting.
Give me 20 keyword ideas for a book with title kids handwriting book.
That's just a general generic keyword. And again,
a lot of the usual suspects appeared, the keywords that I would expect.
But this time there were quite a number of unusual keywords here,
and this was penmanship skills, handwriting improvements,
letter recognition, and writing development, and also maybe handwriting drills.
So these are keywords that I'd actually not come across before
that are probably worth investigating. So again, likewise,
we put that into the search bar on Amazon. And again,
we've got these suggestions that come up.
Amazon is telling us that people are actually searching for these particular
search terms. And again,
it looks like we've got decent Google search volume as well.
So I'll have a look at this one here. Handwriting improvement book,
720 Google searches per month. And again,
what I would look for is are there any books optimized for this particular
keyword? Because if they're not, it means that if we do a fully optimized book,
there could be a decent chance of getting our book on the first page.
So if we scroll down,
I can't see any with this particular keyword in the title,
I'm gonna do this quickly. I apologize if I do miss a book that's optimized,
but I can't see any in particular. Now,
a lot of these books that do appear on the first page do have good review
numbers, so they've got good sales history,
so you would be competing against these. But you know,
you don't know until you try. And for me, looking at this, I would probably,
experiment,
give it a go and see if I could get a fully optimized book on that first page
and maybe even run an ad or two on that particular
keyword and related keywords,
which may not cost as much as the more popular keywords like
handwriting practice workbook or kids handwriting workbook.
Here's another example. Letter recognition only got 778 results.
But if we have a look to see what the suggestions are,
we've got all these suggestions. Again, a good sign. Again,
Google monthly searches.
Now some of these may not actually be books because if we look at letter
recognition, we've got all these other items that people would be buying.
So we'd want to stick to that particular keyword of letter recognition book.
And again,
what are the books like? Are they optimized for this particular keyword?
And again, quickly scanning,
I can't see any that are optimized for this
particular keyword. Again,
there are some books on here with high numbers of reviews and there are some
with less reviews. Actually, here's one, letter recognition book,
got a very high bestsellers rank, so this one's not selling particularly well.
So I think again, a fully optimized book,
you'd have a decent chance of getting your book on that first page.
So you can see that using AI gives us
some other keywords that we may not find with the more traditional keyword
research tools or using the the free way of doing keyword research,
that's using the Amazon search box,
which I teach in other videos that I've done.
So it's good to find those unusual keywords.
It's good for some title suggestions as well.
Because I noticed there were some keywords associated with some other
descriptive words,
which you may want to use particularly in the subtitle of your book. It's good
for coming up with ideas for different types of books and it gives more varied
suggestions for keywords, as I mentioned just a moment ago,
than if you were using the more traditional keyword research tools or just using
the Amazon suggestions. So I think, on the whole,
this is a very good starting point for doing your keyword research
for your low content, medium content,
and low content books to publish on Amazon. Now,
if you are new to this whole KDP publishing business
and you're wondering where to start, then I do have this video here,
which is actually my most popular video on the channel,
which runs through how to create one of these types of books to publish on
Amazon. Thank you much for your time. It is very much appreciated.
Don't forget to hit the subscribe button and until next time, goodbye.