What’s up?
It’s Sussan Mourad here with Clevver News and Jeffree Star Cosmetics has issued an official
response after Morphe shocked fans and announced they are officially cutting all ties with
Jeffree Star.
Alright, so in case you missed it, the internet was shook after makeup company Morphe announced
that they were cutting ties with Jeffree Star last Friday.
The brand took to Twitter and wrote quote, “Today we’ve made the decision to cease
all commercial activity related to Jeffree Star and affiliated products.
We expect this to conclude within the coming weeks.
As we look to the future, we will continue to share updates on what lies ahead for the
Morphe brand.”
This was such a big deal because Jeffree has worked very closely with Morphe over the past
few years.
He often gave Morphe the exclusive for selling his products and some people even thought
he was secretly a partial owner of the company.
Morphe denied those claims though, telling Insider quote, “We can confirm that Jeffree
Star has no ownership of Morphe.
He's not an investor.
He's not a co-owner.
Our only relationship is through retail distribution of Jeffree Star Cosmetics and our 2019 MorpheX
collaboration."
And the news of Morphe cutting ties with Jeffree comes after Jeffree was both called out by
Tati Westbrook for alleged manipulation and by fans for his resurfaced racist and offensive
posts and alleged mistreatment of other Youtubers.
Morphe also recently removed the Jeffree Star x Shane Dawson Conspiracy palette after Shane’s
old racist and inappropriate videos were reshared by fans online.
Morphe hasn’t specified if their decisions had anything to do with Tati’s video, but
if you want more on everything that went down between Tati, Shane, and Jeffree, we linked
another story up top for you.
Alright, so back to removing Jeffree’s products from their site...
Many fans praised Morphe for their decision like this person who wrote quote, “Jeffree
is a known racist who has never even attempted to apologize or change.
He needs to be held accountable for his RACISM.”
Another person chimed in saying quote, “THANK YOU MORPHE ABOUT TIME!!
I’ll def start buying again, for those of you who don’t understand why, he has apologized,
but he also hangs out w 2 known racists, also, he’s besties w Shane Dawson’s p*do ass,
& he hasn’t even spoken out about it which I really hoped he would would”
And this Twitter user added quote, “THIS is a business move.
It shows that even though you may lose followers/money, you are showing everyone you believe in the
right right regardless of who it is.”
But other people disagreed with Morphe’s decision, like this person who wrote quote,
“Well you’ll lose business.
It was in the past!!!!
Jeffree apologized like 50 times already!!!
Cancel culture is a joke.”
And this person who said, “Today I learned there is no point to grow as a person and
change for the better because 10 years ago is who we all are, right?
Solid.”
This fan shared this photo writing quote, “Remember this, Morphe?
Well, you’re definitely not going to be seeing it any more without @JeffreeStar We
all know he was your #1 cash flow.
BIG mistake.
HUGE!”
And even other influencers like Cole Carrigan chimed in saying quote, “morphe wouldn’t
be HALF the brand they are now without jeffree’s collabs and products being sold on their website
but that’s none of my business.”
But Morphe has stood by their decision to move away from working with Jeffree Star in
any capacity.
And while Jeffree personally has remained silent about all of these issues, his brand
Jeffree Star Cosmetics, responded to Morphe’s announcement with a statement of their own.
They said quote, “We are shocked and extremely saddened by the decision of our former retail
partner Morphe Brushes on parting ways with our brand and Jeffree.
Over the past five years we’ve accomplished amazing things together and released iconic
products.
We are proud of everything we’ve accomplished with them.”
Again, Morphe did not disclose specifically why they chose to stop working with Jeffree,
but the decision comes during a time of criticism towards Jeffree across social media.
Many fans were also disappointed that Jeffree decided to launch a new product amidst all
this drama, but still not speak out on the issues.
One person tweeted saying quote, “Okay so we’re all waiting for Jeffree Star to make
a statement on everything going on right???
Well I just checked my email & he launched a new product yesterday, a Velour Lip Liner
but hasn’t said anything at all....????
Soooo many questions #jeffreestar #jeffreestarcosmetics”
Another Twitter user called him out writing quote, “@JeffreeStar let's talk about how
you’re sending emails for new product but completely silent about these accusations
against you and shane”
And this person tweed saying quote, “I’m sorry but did @JeffreeStar really just drop
a new product but not have the balls to address the disturbing stuff he’s being accused
of?
I’m so disappointed and disgusted.”
So we’re all still waiting to see if Jeffree speaks out on the issues, or maybe he wasn’t
kidding last year when he posted his “Never doing this again” video.
I guess we will just have to wait and see and we will obviously keep you guys posted
if Jeffree does speak out.
And if you want more on what’s been going on with Jeffree Star, click right over here
for another Clevver News video.
Also, let us know down in the comments below what you think of all of this and if you think
Jeffree himself will ever speak out on everything.
I’m your host, Sussan Mourad, bye guys!