Hi everyone, it's Justine. Every year pinterest publishes the reports about
the trends that they see growing on their website. it's fun to look into
because it's what actual people like you and me have been searching on the
platform so you can't say oh no this is not a trend certainly not because it's
based on actual figures right so on worldwide search volumes to be precise
you can however absolutely say whoa this is not a trend where I live
certainly not and that's where it gets interesting every year I do this video
and every year I stumble across things and trends and keywords that I had not
noticed that are absolutely not trending where I am which is Germany and it makes
me think so I hope that in this video you will find inspiration just like I
did while preparing and researching for it as every year I built boards of these
trends on my own Pinterest account which is here you're welcome to have a look in
there and keep the pins that you like for your own boards the first trend has
to do with moving away from binary gender considerations you see that very
clearly it's extremely visible in fashion unisex brands are sprouting up
like mushrooms especially when you look at street style labels same thing for
organic labels which is a different category where it finds inspiration
somewhere else but they're also creating campaigns where you see couples wearing
the same kind of t-shirt or they will write that this t-shirt is a unisex fit
or they will use the same size table for men and women and let's be honest
measuring men's next to determine their shoe sizes was not a very good system
anyway non-binary looks are also more and more common in show business
starting with kpop brands typically like it yes whose fame really radiates way
beyond the borders of their own country they cultivate an androgynous look which
includes the outfit of course but also the hairstyle and the makeup men wearing
makeup generally speaking isn't a rare thing
anymore and if you think about it when getting ready for women involves
putting on some makeup why couldn't we expect or accepts the
same thing for men so or people exactly searching on Pinterest
androgynous wedding dresses tuxedo dress a remarkable one by the way was designed
by the designer Christian Siriano for the Academy Awards last year it was worn
by Billy Porter and since then both mass-market brands and fast fashion
brands have picked up on that trend then gender-neutral haircuts not just for
long hair for short hair for men as if that was one single category it's
decidedly more something in between that blurs the lines a little bit and I find
that quite refreshing then become worse that I'm personally very happy about if
I may put a bit of my own opinion in this report lists of gender-neutral
names for a future baby unisex gender-neutral kids clothes I like that
because I am from friends and friends little girls are supposed to wear pink
and it will boys blue they are pre decided lists of toys that are
appropriate to give little girls versus toys for little boys there are unspoken
rules about how you're supposed to educate your child based on his saw head
agenda and I find that difficult when a friend of my got a baby and I went to
buy a teddy bear for the child the salesperson asked me well we have
many different colors is it a boy or a girl and I thought it's teddy bear why
does the color matter and I don't want pink and I don't want blue anyway to put
things into perspective in previous centuries and friends when we still have
Kings male royal children would wear pink not blue because pink was the
softer color made from red and red was the color of the kings so I don't really
know when that switched and why we are currently obsessed with little girls
having to wear pink but I digress here let's come back to the Pinterest report
the next booming trend is about a more conscious consumption and living style
my Instagram feed right now is full of posts where you can tell that the people
posting are starting to question the way they live their lives and whether they
can make their lifestyle more sustainable on all
levels I would say for example low-waist lifestyle is a growing search term you
can also find many tutorials on YouTube dealing with how to get closer to zero
waste in your bathroom or in your kitchen
typically eco-friendly swaps means replacing a consumption item a
disposable item by a more sustainable option for instance replacing cotton
makeup removing pads by a washable cloth how to make your own deodorant instead
of buying a chemical one and then throw away the plastic packaging if you're new
to this topic of conscious living and zero waste in particular do have a look
at my Pinterest board because in there I gather super insightful blog posts on
how to get you started how to tutorials etc as well as lists of brands that are
either super sustainable or even already zero waste this sustainable consumption
trend is also absolutely influencing the fashion industry people look for low
waste wedding thrifted wedding dress because it's a fair point right
why puts so much money into a garment that you will only wear once
secondhand fashion is another one and three stores who are active on instagram
should definitely also share their photos on Pinterest because there are
people really are looking for inspiration before they consider
actually buying something thrift store crafts that are trending include for
instance how to repurpose an old dresser by painting it how to repurpose in old
straw baskets how to restore a retouch it's good that we are learning this kind
of skill again and making things with your hands is super satisfying the next
trend 90s revival tell me you didn't see that one coming we know this is a
current trend but the fun thing here is to look at which elements are
reappearing today from that decade and I'd like to ask you a question here
before moving on please pause this video if you remember the 90s the first time
around and tell me in the comments what for you was typical of that decade what
do you remember in my case that would be the Spice Girls
all the boys bands a mix of them they were all pretty similar in the
buffalo shoes nanananana
right so what is your thing from the 90s now let's see what is making the cut on
Pinterest hair scrunchie I would question whether that's the most
important thing to remember from the 90s okay then we have hair clips nineties
where I think okay maybe I'm just wrong and that was actually all about hair
then comes the word y2k outfits and I had to look up what that actually means
at the end of the 90s they were new technical fabrics used very often in
monochromatic looks that looked super futuristic thing of this huge curved
sunglasses out of science fiction movies rubber reinvented vinyl gore-tex this
kind of thing an obsession for the coming year 2000 problem your 2k y2k
that's where the name is coming from when people thought that all computers
would stop working on December 31st remember that and at the end of the 90s
we also saw the rise of huge logos Prada Gucci monograms printed all over vans
and all the skateboard friends look at the brand supreme today their concept is
the same right it's one huge logo red and white it's very 90s inspired in the
end and now that I know what y2k actually means I'm thinking it can very
well be the rooting inspiration behind Kemp Kemp was the theme of last year's
Met Gala metropolitan museum gala in New York I do a video about this every year
reviewing who is best dress based on the theme and in that video which I link
here and down below I'm explaining also what Kemp means because it's a complex
concept but currently I feel like that's a major theme influencing pop culture
and to conclude this 90s revival we have the buzzwords hip hop street wear and
grunge fashion that's no surprise because they all were major cultural
developments and you'll go down the rabbit hole if you type these words in
because the amount of pins is endless really fun I also wanted to share some
bonus trends that have nothing to do with fashion actually but that looked
really pretty and if you enjoy beautiful pins you can
have a look at these ones as well French antiques Spanish style bathrooms
and then my two favorite ones Australian garden landscaping you'd be surprised
what comes up when you type in that word and bring outdoors inside and these two
made me very curious because if you think about it
the next logical step after wanting to leave a more conscious environmentally
friendly lifestyle is to want to bring more nature into your daily environment
as well and that means into your home it makes so much sense thumbs up if you
enjoyed this video thank you very much let me know in the comments which words
you're going to start pinning about now after watching this if you want more
inspiration from Pinterest I did the same video last year and the trends were
completely different I will link that video here as well as down below in the
description and I will add another one in here and there as well about trends
but this time from the runways it's a completely different source of
inspiration but I feel like taking inspiration from different sources makes
it more holistic and more elevated don't forget to subscribe to this channel
before you go watch something else and I also want to address special thank you
to everyone of you who helps translate my videos by contributing subtitles in
all possible languages you guys are amazing because that helps make the
videos accessible to more people all around the world so thank you very much
for your help I will see you soon in a new video and until then take care