Do this email marketing strategy for a hundred days.
Are your emails actually getting open?
Are your subscribers actually clicking
on the content you're sending?
If they're not getting open,
and your click-through rate is just in the gutter,
it's time to change things up.
89% of markers use email
as their primary channel for lead-generation,
and 22% of markers actually report click-through rates
of over 20%, versus the industry average of 10.69%.
So, if you want sky-high click-through rates,
it's attainable.
You just have to execute the right strategy.
And there are a ton of different reasons
to start off a new email campaign.
Maybe you want to reengage previous leads,
or promote a new product or service,
or simply just share content
that you have just written with your audience.
Regardless of your intent,
and what you want your subscribers to do,
you have to use the right strategy.
And here are few simple steps
that you need to implement ASAP,
for the next hundred days,
so that your email campaigns can be successful.
Step one, scrub your list.
Here's the thing.
You want your list to keep growing bigger and bigger, right?
If you keep sending emails to people
who don't open up your email,
even if they don't mark it as spam,
even if they don't unsubscribe,
but if they don't open up your email.
So offer solutions like Gmail and Outlook,
will start putting your emails in other people's spam boxes.
So you want to unsubscribe.
In other words, scrub your email list,
remove people that don't engage with your email list.
It's the easiest way to get your emails delivered
in the inbox for everyone, because, here's what's happened.
If you send me 10 emails, and I don't open it,
and then you send my buddy John 10 emails,
and he doesn't open it, and you keep doing that,
but then you send Betty emails, and she's been opening them,
but majority of your list doesn't open them.
People like Betty, even though
she's been opening up your emails,
those emails start going into her spam box,
or the promotions tab.
So, you want to make sure that you're scrubbing your list,
so that way, people like Betty always get your emails.
Step two, personalize your messages.
We found that, when we personalize our subject line
in our emails, we get open rates of up to 74% more.
So, you can do little things like putting the person's name
in the subject line, right?
That's an easy way to personalize it.
Or you can make your subject line all lowercase.
See, when someone's sending you a business email,
a lot of times, they use the correct capitalizations,
and punctuations, but when a buddy just sends you an email,
it's just short, to the point.
A lot of times, it's sloppy,
but those kind of subject lines,
they get a lot of opens, such as, like,
if I have a buddy named John, and then I saw something cool,
my subject line will be like, John, check this out.
It's short, it's simple,
but I know my buddy John will open it.
Think about sending emails like that,
with those kind of subject lines,
'cause it gets much more open rates.
But don't bait them.
Don't be like, John, this is the best thing ever,
when you're sending them something
that's not really that great.
Step three, segment your audience.
32% of marketers say segmenting their email database
is one of their organization's top objectives
in the next 12 months.
When you segment your email list, you can do things
like, buyers versus non-buyers, people who have added things
to their cart, but have not completed.
We found that, when you segment,
you generate more revenue, versus non-segmenting.
For example, if you're already a repeat buyer,
and you're on my email list,
why would I send you the same email I would send someone
who hasn't ever made a purchase?
You'd be like, I already bought that.
Why are you sending me an email on that?
That's why segmenting is really important.
Step four, test, test, and test some more.
Test out copy.
Test out your design and button variations.
More than 50% of markers
use A/B testing to boost conversions.
Look, just because I'm telling you
what's working for our clients at our ad agency,
NP Digital, doesn't mean it's always going to work
a hundred percent of the time.
You have to test, because it's a little bit different
for every single industry, and every type of list.
And if you just want my team to do all this testing,
and email marketing for you, check us out at npdigital.com.
Step five, automate when you can.
Trigger-based emails are super-effective.
Open rates for trigger emails can be highest,
49% from what we've seen, such as, they buy this.
You may send another email, with a upsell or a downsell.
That's a really effective trickle-based email.
Now, if you have any questions, leave a comment below.
If you enjoy this video, like it, share it,
tell people about it.
Thank you for watching.