- Welcome to "YouTube Creator News"
where I keep content creators like you
up to date with everything that's happening
on YouTube that impacts content creators.
Today, we have some interesting updates, some things
that I didn't really expect to happen have happened
and we're gonna be talking
about those things that will help you get more exposure
on your YouTube channel
and some things that you're gonna need to think
about when it comes to that.
We also have some interesting information about
we now know when shorts monetization is actually
going to start happening, which is a win
and more YouTube creator news starting right now
with more emphasis on playlists.
So if you were here, oops, clicked on the wrong thing here.
If you were here last week, then you saw the news
that we did, if not, then you should definitely check that
out once you finish this one.
You can just see that on my YouTube channel page.
But we saw how YouTube is starting to put emphasis
on YouTube playlists.
So we made a pretty big deal about that one last week
because it's super important
and it's a way to create binge watching
on your YouTube channel.
Now, they are also starting to make it easier
for content creators to add playlists.
So now if you are on a desktop computer
you can now see the playlist option showing
up for you on some channels.
Some channels I have access to,
like the Tube Spanner channel.
That one's fine.
It has this, that's where I got this screenshot.
But my main channel, the one you're watching this on
actually doesn't have this yet.
So they're still rolling it out.
But when it comes to this, you wanna make sure
that you're using playlists because the fact
that YouTube is starting to put more emphasis
on this and make it easier for content creators to do it
and they're organizing things around playlist
and changing how playlists look and operate
it's really important to make sure
that you are not missing out on using YouTube playlists.
So because of that, I just wanted to make sure
that I shared that bit of information on the playlist.
But when it comes to this, of course, you have the links
that are gonna be showing up underneath your videos
for your playlist that the videos are in.
You're also going to be able to use the create tab
that I just showed you right here that's
on the screen right now.
And as a quick update for you, if you are somebody
that uses playlist on a regular basis,
instead of them being listed in the main navigation
on your YouTube channel, you can now find them
under the content tab within the YouTube studio.
Now, the next thing that we have on our list is
some general community updates in terms of things
that will help you interact with your community better.
The very first one is they have translations
of comments coming on YouTube mobile studio mode
or YouTube Studio Mobile.
So you're going to be able to interact more with people
from other languages that are interacting with your content
because you'll be able to have direct translations
and vice versa, which is really cool.
So this is going to hopefully open us up
just a little bit more internationally,
which is always a win.
In addition to that, they're also adding smart replies
in more languages as well.
Next on our list, we have a huge update here
and this is something I honestly never thought
was going to happen.
Now what's happening here is YouTube
is rolling out shorts on televisions.
This is actually already available in some places
and that means that people are going to be able
to more easily access your YouTube shorts on TVs.
Now, the opportunity here that I wanna make sure
that I bring to your attention is that shorts show up
in front of people just randomly, right?
So of course, YouTube is trying to put 'em in front
of people based on their interests and things like that.
However, you want to make sure
that when YouTube is showing your YouTube shorts
if you're a creator that's using YouTube shorts
you wanna make sure that it's really easy.
Well, it's already, they're making it easy
for people to find your YouTube channel.
So what you need to make sure
that you're doing is you need to make sure
that you do have your channel set up properly.
You need to make sure that you go ahead
if you're not already using it on every channel page
we have our About Me section.
You need to make sure that you're adding a blurb
at the very top of that for mobile users
but also just so when somebody lands
on your YouTube channel, they can also see this.
But the idea is that you wanna make sure
that you're optimizing everything
because how this is being displayed on TVs
and make sure that you always check this stuff
out when they roll out these new features.
But how this is being displayed
on TVs is the short is showing
up right in the middle of the TV
and it's gonna scroll just like it does on mobile devices.
But they have the engagement options in terms of thumbs up
thumbs downs, comments over on the right hand side.
But as a part of that, as you can see
in this screenshot for their little mock up that they did
they're also putting the channel profile picture
and the channel name there.
So what advantage this has for you is
that people are going to be able to click
on this when they are interacting with one of your shorts
even on a TV in more easily find your content.
So because of that
this is one more opportunity for you for exposure
and you need to make sure that you're prepared for it.
So the best thing that you can do
with this feature is if you have a smart TV
and you are able to access YouTube shorts on your TV
go through the flow, go to your YouTube channel
find one of your shorts, see how it shows
up on the screen, click on your channel name.
Go through the process of getting
into your actual channel there, and just make sure you have
everything set up properly along the way to help people
understand what type of content that you put out
on a regular basis.
Because remember, the short form content,
a big problem people are having is getting people
to go from one to the other.
So this is where you now have the opportunity
from TV viewers, which I have to make sure
that I mention as well, is also the fastest growing device
for YouTube usage.
TV viewership is exploding on YouTube right now.
So because of that, you wanna make sure that you have
clarity in your channel art in terms of
what it is that you offer,
because the viewer is going to
be experiencing your short form content.
So you wanna make sure that when they experience
your short term content and they go looking for more
that they can get a quick understanding of exactly
what it is that you do on your YouTube channel.
So you don't miss the opportunity to capture that viewer
that might have just interacted with one of your shorts.
Okay? So make sure that you go through that process.
Now, one of the things also
to make sure that you are thinking about when it comes
to this is you also want to make sure
that you are going through that flow
and that every aspect of your channel is also set
up properly so that you can ensure
that it doesn't matter what tab they click on
you can help lead them into more of your long form content.
Or this option right here is just gonna drop 'em right
into all of your other shorts.
So the goal, of course
is to also get them into your long form content
if you are a long form content creator.
Now, next up, we have information now
about when the shorts monetization is actually dropping.
So one of the things that they mentioned
in the help docs for this
and some of you are already seeing this
in your YouTube creator studios as well when you log
in on a computer, is they are telling us that this process
in terms of content creators being able to monetize
is going to be rolling out starting on February 1st, 2023.
So we're just a few months away from that, and it's kind of
like a great Valentine's Day start, I guess,
for the month of February.
So that's also a big win
for everybody that's been wondering, hey
when is this gonna be rolling out?
When is this going to be happening?
Now we know.
So it's gonna be happening on February 1st, 2023
which is, you know, which is right around the corner.
It's gonna be here, you know, before we even realize it.
And the next thing I do want to let you know as well
and I don't have a graphic for this one
but for those of you that regularly watch my content,
I've started a new series here
on the channel where I'm looking at YouTube channels.
I'm actually doing reviews again
but we're doing it a little bit different.
So what we're doing is we're actually doing it
where we're looking at YouTube channels
and we are trying to brainstorm live
with those different channels that we look at.
And it's all random.
You don't have to pay, we're doing this all free.
But basically the idea is that during those live streams
we are figuring out how all different types
of channels can monetize, not just on YouTube
in terms of their on platform monetization options
but also all of the different things that you can do
for alternative monetization or off platform monetization
for your YouTube channel to help you make more money.
So make sure if you get the chance
if you see that being presented to you
on your homepage or recommended next to another video
make sure you swing by.
And with all of that, that is the news.
YouTube will put something they think you're
gonna like right here.
You can go ahead and click on that now.
Make sure you stop by next Friday for the news as well.
Have a fantastic weekend.
I'm most likely gonna be streaming tomorrow.
I am gonna be streaming tomorrow.
So make sure that you swing
by at 9:00 AM Eastern tomorrow as well
for our long live stream
where I'm answering your YouTube questions.
Thank you so much for watching.
I will see you next time.