you might be saving and exporting your logo designs incorrectly or just missing out on some
sneaky tricks that will speed up your workflow let's first take a look at an example project
folder now i like to give the relevant name but also the date of the project completion this just
allows me to organize my folders easily at a quick glance it also helps your clients out as well but
hopping into the folder itself we can see five different subfolders now this is the absolute very
least that you should aim to add into your folders and don't worry if it's confusing because we're
soon gonna make sense of everything so we have the horizontal and stacked logos we have the logo type
and also the logo marks inside each of these subfolders you will find
new folders for black white and full color again this is the absolute least you should include
now if we take a look inside the horizontal logo and the black folder we can see the design
saved as ai eps pdf svg and png this is what the horizontal version of my logo looks like
and then next this is just a logo mark or as some people say the logo symbol
and yes the png is transparent you can include both transparent and opaque
we're soon going to look at the enclosed logo mark with some tricks and tips but first here is the
logo type of my logo and then finally the stacked logo which is essentially just a vertical format
we want to supply the client with all the components of the logo to use in various
different situations sometimes a stacked layout will work better than horizontal for example
maybe on a business card that is portraits okay let's take a look at some cool tips when
saving and exporting in adobe illustrator firstly however when using black on my designs i never use
cmyk values of 0 0 0 100. i use a combination known as rich black and for me that is 60
50 50 100. i find this prints out with more depth because there are three other colors
thrown into the mix and you can research printing in rich black online if you want to learn more
okay so let's say that i want to save this enclosed logo mark into its relevant folder i will
start by saving adobe illustrator file format save or the native file this is pretty straightforward
and we likely all know how to do that remember to name the component of your logo correctly
so that everything is organized and easy to use for the clients now it would take a long time to
save every part of my logo into every color and into every correct folder we can however make
use of illustrator's built-in actions panel and this will make our life a lot easier in the future
we just click here to make a new action and then give it a relevant to name
once you hit record illustrator is going to save what you do in sequential steps and you
know things are being recorded when you can see the red icon visible at the bottom of the panel
and to save time for today's video i'm going to fast forward this part because i essentially
am just saving my enclosed logo mark into five file formats that we looked at earlier
okay cool we can see in the actions panel the five saves that i've made
and then we can go ahead and click the square icon to stop recording our action
to demonstrate how it's going to save us time allow me to come back into my original logo folder
and delete the five saves that i just made so they've now been removed to the trash but back in
illustrator i can simply click the play button in the actions panel so basically illustrator
is going to save my design into five different formats yes you might have to click ok on the
png but if i hop back onto my folder i can see the five saves are there but at a fraction of the time
you might also want to include things like favicons different sized web versions of
your logos and if you are going to go all out then a logo design style guide and use guide
i just guess it depends on the caliber of your clients and how much they're paying you
but yeah if you want to learn more about logo designing or adobe illustrator
do click a video on screen and until next time guys design your future today peace
you