Do you want to know how to upload subtitles to your LinkedIn videos?
If the answer is YES, keep on watching this video, as I'm going to show you 3 very simple
steps of how to do this yourself within minutes.
Hi everyone, today we're going to talk about subtitles or closed captions
as LinkedIn likes to refer to them.
And what this basically means, is this little CC button that you might have
spotted on top of your LinkedIn videos.
That allows you to turn on or off subtitles for that particular video.
A staggering of 85% of all videos on social media actually get played WITHOUT ANY
SOUND, and LinkedIn also auto-plays all your videos on mute within other people's feeds.
So what this basically means, is that subtitles have become key and they're
really a must nowadays, if we want to drive engagement to our videos.
Okay, so how does this work?
You can upload subtitles to all native LinkedIn videos, and a native LinkedIn video basically
just means a video that is getting uploaded directly onto LinkedIn, instead of being hosted
on other platforms such as Vimeo or YouTube.
An important note here though, is that you cannot upload subtitles to
a video you have already published.
You must, must, must do this at the very beginning when you're uploading a video, because you really
can't do it later on, which is quite unfortunate.
Okay, so what do you need to do to create subtitles?
You might have noticed that LinkedIn is asking for you to upload an SRT file, and
I'm going to show you in a second how you can create an SRT file for your videos too.
Before we dive right into that, I just wanted to clarify that an SRT file, just in very simple
terms, is your spoken words, converted into written words and then timed to your video.
Are we ready to dive right in and to learn how to create an SRT file for our videos?
If the answer is yes, keep on watching, as I'm going to start with step
number one of how to do all of this.
Step #1 is to create a video.
Once we have that, let's go to our folder, select that, and we're going to work with
this exact file to create subtitles for.
Now that we have our video, step #2 is to open up Descript, which is my favorite
tool by far for transcribing videos.
And again, transcribing simply means converting your spoken words into written words.
So you can actually use Descript for free to transcribe up to 3 hours of your video,
which I think is a wonderful way to get familiar with the platform, and after
that it's actually not that expensive.
Um and just a side note here, this tutorial is in no way sponsored by Desccript, but I
just genuinely love the platform, because I have used way too many bad ones, and it
used to take me hours just to transcribe a single video I am not even kidding.
So this has been a massive game changer for me.
So now that we have Descript open, click to create a new project and let's
name this project a LinkedIn tutorial.
Next step here for us would be to drag and drop or video in, and you're going
to see that the platform is going to ask you if you want to transcribe this file?
By the way, if you have multiple speakers in your video, you should tick this box, but
if not, just let's click transcribe button.
The automatic transcription will be ready within minutes, and the cool thing here is that you can
tweak the wording, or even cut out the ums and any other mistakes you might have made along the way.
Um but for now, I'm going to leave it as it is for me.
If you're happy with your transcript and you have tweaked it accordingly, we're going to click File
Export and we're going to select Subtitles.
And here is your SRT file, which is exactly what LinkedIn wants.
So another cool thing here to note, is that you can actually choose how many
characters per line and how many lines of subtitles you want to appear on your videos.
When I used to use other tools in the past, I honestly ended up with like 3
lines of subtitles, which looked awful, because it took over the entire video.
So having flexibility to do this is everything.
For LinkedIn, I personally prefer to export 45 characters and 2 lines.
Whilst for YouTube, for example, I would export 60 characters and 2 lines of subtitles.
But again, this is a personal preference.
The main thing is that you have the flexibility to alter this, which is very, very important.
So we have now exported our SRT file and saved it on our device.
The final step, which is Step #3, is to go back to LinkedIn and click upload
a video and select it from our files.
Then the most important bit, we're going to click EDIT button, and this is where you actually
upload your subtitles, which is your SRT file.
And actually you can see that you also can upload a thumbnail for your video, if you want to.
And by the way, if you want me to create a separate tutorial on how to create a thumbnail for
your video very quickly, I'd be happy to do so.
But for now, I'm just going to leave this section empty.
So final step here, I'm just going to write a very, very small description for
my video and I'm going to click post.
LinkedIn is going to take a couple of minutes to process my video, and once it's done,
it's going to have lovely subtitles on it.
Here we go, here's the final version, applause, this is looking nice and sleek, and we have
beautiful subtitles on our LinkedIn video.
Thank you so much for watching this video, I hope you now know how to create
subtitles for your LinkedIn videos.
If you liked this video and if it was useful to you, please give it a thumbs up and subscribe
to our channel, so that more people could find us within the YouTube algorithm, and we
could also show them how to do this as well.