- The key to YouTube is consistency
and I'm not just saying consistency
in your upload schedule
or how frequently you're posting,
it's also in the consistency
in the quality of your content,
in the topics that you're providing
value on to your audience.
YouTube is gonna reward creators
based on their consistency
and yes, how frequently they're uploading,
but also on how retained and engaged their audience is.
So stay tuned to this video.
I'm gonna share with you
how frequently you should be uploading
and other factors to growing your YouTube channel.
And if you are someone that is wanting to grow
your YouTube channel, be sure to subscribe
because every week I'm putting out videos
on how to grow your impact and your profit
through YouTube.
How frequently should you be posting on YouTube?
Well, that's a question that I want to turn out
and ask you because when we want to be consistent
we're looking also at the quality of our content.
It's quality over quantity.
YouTube is going to reward creators
who keep people on their channel,
who keep people on the platform
and they're continuing to watch.
So if you put out content that's like
you are just creating content
for the sake of content,
and people are bored after 30 seconds,
YouTube is not gonna rank your videos,
your videos will slip and drop back in their rankings,
and no one will see your content.
So that effort, even if it was less
to try to get that content up there,
was all wasted.
So quality over quantity.
What I recommend for creators
when they're first starting their channel
is once a week.
That's all we need is once a week.
And if you can be consistent in that day,
like if you every Tuesday you want
to upload videos, or every Friday,
if you can put your YouTube upload schedule
in your YouTube cover art, in your banner
where people can come to your channel
and see what your channel's all about
and you can say we put up new business
inspiration videos every Tuesday,
that way your audience begins to know
what they can look forward to.
You can also tell them be sure to subscribe,
hit the bell, which you should do
for my channel too, right now,
click that bell right there.
I don't know what side it's on.
But click one of them.
So if you can start by posting
just one video a week,
one quality video per week
where you're providing inspiration,
you're providing value,
you're able to make an impact on your audience
and tell them where they can go after the video
that then maybe you can nurture them
towards becoming a customer,
which leads to profit for you.
A common question I get, too, is
when I'm starting my channel
should I have a bunch of videos up there
so that when people come to my channel
there is lots of episodes
or videos for them to watch first?
The answer is no.
You want to treat each individual video
as its own launch.
That every Tuesday or Thursday,
whenever your videos are going out,
you're hitting social media platforms
sending to your email list,
like you're creating this launch.
You're bringing all your traffic,
driving a promotion to that video.
Because the first 24 to 48 hours
of YouTube video being alive
are going to be most important in YouTube seeing
if this video has authority
and if it should get ranked higher for the search term
compared to your competitors.
So in this case
if you're just starting your channel,
just keep putting our your videos one at a time
instead of having five videos
that don't get the attention that it deserves
as soon as you post them.
So to recap the answer
to how often you should post YouTube videos
is gonna depend on your quality.
I would love to post videos every single day
but for me to maintain the quality
and the value I want to provide,
I know that what is easily maintainable
and sustainable for me is to do one,
two, maybe three a week,
and when I am able to lead up to that
I transition it into that.
So I start with my one video a week
and then I'll add a second video a week,
and then I'll add a third video a week.
But I'm also training my audience
to start expecting it.
Because if they know videos are coming out
every Tuesday, and then they know
in a few months, and I lead up to it,
hey, I'm gonna start posting two videos a week,
on Tuesday it's gonna be this theme
and on Thursday it's gonna be this theme,
my audience is gonna get excited about it
and want to tune in.
Just like how maybe you want to tune in
every Friday night to your favorite TV show.
That's gonna be the really important thing
in growing your channel
and nurturing your audience.
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