NOWNESS presents
A film by Matthew Shattuck
50 Shades of Greige
The question is, what is a concept?
Is it a commodity? Can it be sold?
People don't come here to shop, its not about products
When someone enters Greige, they enter into a dialogue
about time, about being, who are you, who am I?
Are you the same person you were yesterday, or even five minutes ago?
Grey is the in between colour, it's ephemeral
Palettive, perpetual transition. Grey isn't a fixed state
and Greige is one step further
It's what you perceive when grey dissolves in to a non-colour
Beige
A customer!
Seems kind of big
Big is a construct
If you were standing next to one of the monoliths at Stone Henge
you'd see it as small
Do you have another size?
No
No, I never said that to her in my life
I was putting everyone on a group text, I was saying hey guys
we're all going out tonight
If you want to come, text me
Oh really, well that's so stupid, I'm telling you
I had everyone round this message, it was all set and ready to go
Hold on, one second
I don't smell anything - It's not a perfume
It's a pheromone we've distilled from the sweat of the step dancers
in the Rick Owens' spring 14 show
She should look out for birds
Excuse me, these pants are confusing
Red?
Get out
Heraclitus once said "no man ever steps in the same river twice"
Well it's not the same river, and it's not the same man
What the fuck is this shit?!
When someone gets this, and they truly comprehend this,
then and only then, are they ready to buy
And you know Richard's piece, the assemblage
With the plastic toys and the mirror shards
The girls were wrapping it up for the collector, and I stopped by to see
and I caught sight of myself
You know, in the shards. And it was like, "do I even know this person?"
I know
I was all broken up into pieces. Shards and toys
And I couldn't put the pieces together in my mind
I couldn't recognise myself
Sweetie, you know what this is. We've been through this
You've shed your skin
The human body replaces all it's cells every 7 years
But I think my cells go faster - probably
Well, wrap it up
I feel so present right now
It doesn't necessarily have to exist in a metropolis. It could exist in a desert
Watch out for the birds!
The prairie, Gieser, Martha
Vladivostok, Belgrade, Shangzhen
Gwangju, Phoenix, Rodenkirchen
Dubai, Djibouti
or Berlin. It's concrete it's grey
and outposts. satellites