FIRST IT WAS DESKTOPS, THEN LAPTOPS AND NOW TABLETS AND
SMARTPHONES ARE TAKING THE WORLD BY STORM.
IN FACT BY LATE 2014 TABLETS ARE PREDICTED TO OUTSELL LAPTOPS FOR
THE FIRST TIME EVER.
AND THIS YEAR SMARTPHONES WILL OUTSELL NON SMARTPHONES WILL 6
BILLION MOBILE DEVICES IN USE WORLDWIDE.
THAT BLOWS MY MIND.
WELL, HERE TO DISCUSS CYBER THREATS ON DIGITAL DEVICES THAT
ORGANIZE AND MANAGE OUR LIVES.
IS STACEY CONNER.
DIRECTOR OF WORLDWIDE MARKETING AT MACAFEE.
WELCOME BACK.
IT IS ALWAYS SO GREAT TO HAVE YOU HERE.
IT'S GREAT TO BE BACK.
THANK YOU.
NOW, MOST OF US ARE FAMILIAR WITH SOFTWARE PROTECTION ON OUR
HOME COMPUTERS.
WE KNOW THAT.
BUT WHAT ABOUT WITH ALL THESE NEW SMARTPHONES AND TABLETS.
JULIE QUITE SIMPLY CONSUMERS AREN'T PROTECTING THESE MOBILE
DEVICES.
THE TABLETS AND SMARTPHONES ARE JUST NOT GETTING PROTECTED AND I
THINK WE SEE THIS A LOT.
YOU KNOW WHEN PEOPLE START TO ENGAGE WITH NEW TECHNOLOGY FOR
THE FIRST TIME THEY START TO USE THE BASIC FEATURE AND THEY USE
IT A LITTLE MORE AND LITTLE MORE.
AND BEFORE YOU KNOW IT, IT'S AS CRITICAL TO YOU AS YOUR WALLET
AND CAR KEYS.
WHAT'S FUNNY IS THAT MACAFEE RECENTLY COMPLETELY DIGITAL
ASSET SURVEY.
AND WE ASKED FOLKS, WHAT IS THE VALUE OF THE ASSETS THAT ARE ON
YOUR DIGITAL DEVICES.
AND WHAT WE'VE FOUND.
$35,000.
WHAT?
$35,000!
UNPROTECTED!
WHAT WE'RE FINDING IS THAT WHILE PEOPLE THINK THAT THIS $35,000
WORTH OF ASSETS ARE IRREPLACEABLE YET 75% DON'T HAVE
ANY KIND OF SOFTWARE TO PROTECT IT.
NOW, TABLETS AND SMARTPHONES VS.
LAPTOPS AND COMPUTERS.
HOW DO THE THREATS DIFFER?
THEY REALLY DIFFER IN 2 VERY BIG DIFFERENT WAYS.
THE FIRST FROM A PHYSICAL STANDPOINT.
THE COMPACT NATURE AND FOOTPRINT OF
THESE MOBILE DEVICES MAKE THEM A
LITTLE MORE SUSCEPTIBLE TO BEING LOST OR STOLEN.
THE SECOND WAY THAT THEY REALLY DIFFER IS FROM A CYBER POINT OF
VIEW.
SO, FROM A PHYSICAL STANDPOINT, IN THAT MOMENT THAT YOU LOSE OR
YOUR DEVICE IS STOLEN.
WHAT YOU WANT TO HAVE IS A FEATURE THAT WILL LOCATE, LOCK
AND WIPE THAT DEVICE.
WOW.
IF IT'S JUST GONE.
FROM A CYBER PERSPECTIVE.
THE THREATS REALLY MANIFEST THEMSELVES IN THE FORM OF THE
APPLICATIONS THAT WE'RE ALL DOWNLOADING AND USING.
WHAT WE DON'T KNOW SOMETIMES IS THAT THESE APPS THAT DOWNLOAD
AND USE ARE ACTUALLY COLLECTING A LITTLE BIT MORE INFORMATION
ABOUT US THAN WE MIGHT THINK.
OH NO.
YEAH.
AND IT SEEMS THAT SMARTPHONES AND TABLETS ARE GETTING CHEAPER
AND CHEAPER.
AND WE CAN JUST REPLACE THEM.
WHY SHOULD WE PROTECT THEM?
BECAUSE IT'S REALLY NOT ABOUT PROTECTING THAT DEVICE THAT'S
GETTING CHEAPER AND CHEAPER.
IT'S ABOUT PROTECTING THE INFORMATION THAT YOU'RE PUTTIN
OUT.
THAT'S GETTING MORE AND MORE VALUABLE.
NOW, MANY MOMS AND DADS GIVE THEIR KIDS THEIR OLD LAPTOPS,
TABLETS, PHONES.
I AM SO GUILTY OF THIS.
HOW CAN WE BE SURE THAT THOSE ARE PROTECTED.
WELL, I'M GUILTY OF IT TOO.
SO THAT'S WHY I UNDERSTAND THIS ONE.
OK.
I WOULD SAY THE FIRST THING IS MAKE SURE THE DEVICE THAT YOU'RE
GIVING YOUR CHILD OR TEEN OR TWEEN HAS THE APPROPRIATE
COMPREHENSIVE SECURITY ON THE DEVICE.
YOU WANT TO MAKE SURE IT HAS FEATURES LIKE PARENTAL CONTROLS
AND INTERNET SEARCH FILTERS.
THE ABILITY FOR THE KIDS TO UNDERSTAND THAT IF THEY ARE
ABOUT TO HIT A GOOD SITE, OR A BAD ONE.
YOU KNOW, AS ADULTS WE KIND OF HAVE THAT 6TH SENSE.
RIGHT.
IF SOMETHING JUST FEELS RIGHT.
BUT OUR KIDS JUST HAVEN'T DEVELOPED THAT YET.
AND SO THAT'S WHY IT'S SO IMPORTANT TO HAVE A TECHNOLOGY
THAT'S GOT THEIR BACK.
TO MAKE SURE THEY ARE SURFING THE INTERNET AND ENGAGING WITH
TECHNOLOGY IN THE ABSOLUTE SAFEST WAY POSSIBLE.
AND BEST THING ABOUT THAT MACAFEE LIVE SAFE PRODUCT THAT
WE'VE JUST BROUGHT TO MARKET.
IT DOES ALL OF THAT.
OH WELL THAT'S GREAT.
WHAT'S YOUR ONE BIG TAKE AWAY?
WHAT'S THE MOST IMPORTANT THING IS YOU COULD SAY ONE THING?
IF I COULD SAY ONE THING, IT WOULD BE HAVE PROTECTION ON THE
MOBILE DEVICES.
THEY CONNECT TO THE SAME INTERNET THAT YOUR PC DOES AND
THEY ARE ABSOLUTELY AS VULNERABLE TO SAME KINDS OF
THREATS TO HAVING MOBILE PROTECTION ON ALL OF THOSE
DEVICES ABSOLUTELY CRITICAL.
MACAFEE LIVE SAFE IS THE PERFECT PRODUCT TO DO THAT.
CAN YOU JUST COME OVER AND LOOK THROUGH MY HOUSE.
I'D BE HAPPY TO.
STACEY IT'S ALWAYS TO GREAT TO HAVE YOU HERE.
WHAT A GREAT WAY TO WRAP UP OUR WHOLE SERIES ON SECURITY AND
DIGITAL SECURITY.
THANK YOU SO MUCH FOR JOINING US.
I ENJOYED IT.
THANK YOU.
THANKS.
AND IT YOU'D LIKE TO FIND OUT MORE ABOUT PROTECTING YOUR
TABLETS, MOBILE DEVICES, AND OTHER DIGITAL SERVICES PLEASE
VISIT LIVESAFE.COM THAT'S LIVESAFE.COM
AND SHARE YOUR SECURITY CONCERNS WITH US ON
FACEBOOK AT BALANCINGACTFANS.