the future is crafted from the unknown visionaries ask what it looks like or sounds like
but Lexus
asks how it will feel
a concept born of an all-new ev platform for seamless performance
with direct4 technology delivering power and stability when you need
it and connecting driver to the road with intuitive steer by wire
this is the Lexus lf-z electrified concept a future crafted to a level of confidence
you've never felt before advanced drive activated partnering with you on your journey
using advanced ai to help elevate every moment on the road and beyond how many for dinner just the
two of us setting mood to romantic this is what the future feels like and the feeling is electric
hello everyone and welcome thank you for joining me today i'm cody sato
president of lexus international and i have some very exciting news to share with you
this is the pivotal time at lexus we are energizing our product development philosophy
and re-imagining how you might experience the brand let me explain it began over two years ago
during the conversation with my boss our master driver akio toyoda we were reflecting on how
quickly the world is evolving we discussed how the world was shifting towards more carbon neutral
stance he expressed his desire to ensure lexus was ready to face a changing world and position
to actively help it change in the most positive way we can lexus brings a unique perspective to
mobility do it in research and development yet focus on the human-centered experience with the
goal of exceeding our customers expectations remember lexus was a pioneer of the electrified
car movement when we introduced the world fast ever luxury habit in 2005 now our electrified 3
has grown to include 9 different models worldwide with nearly 2 million sold at the other end of
the spectrum lexus developed the lfa supercar and several f products that led to the latest
lexus driving signature now we are bringing all of this together as we look to the future
we envision a driving experience unlike any other yet powered by various alternative fuel solutions
ranging from hybrid to programming hybrid and ev to align with market conditions
but all delivering a feeling of engagement and confidence to the driver amazing
and speaking of amazing i want to tell you about a dream i have about what lexus might do next
watanabe as a chief engineer for Lexus electrified you know aquil's challenge to all of us is
to develop something amazing not just a single model but a reimagined portfolio that captures
imagination i do that's why everyone at lexus is constantly reimagining how amazing looks feels
and performs and that is no small task it isn't but it is an opportunity for lexus to set the
new standard for dynamic control and performance i often dream about a system of electronic controls
that are all thinking as one can you imagine a battery electric vehicle that distributes power
to all four wheels in a unique way why not an all-new ev platform would demand fresh thinking
something futuristic refined and powerful yet true to the legacy and character of lexus
yes we the engineer our seamless driving experience with a new steering technology
for confidence and control in an advanced drive system that further assists drivers
bringing us closer to our safety goal of a world with zero vehicle fatalities
brilliant and of course we'd add an elegant and intuitive multimedia interface allowing drivers
and passengers to stay connected all virtually guaranteeing the interior would be just as
awe-inspiring as the exterior that's quite a dream it's definitely something amazing so why don't
we turn the dream into reality absolutely we'll answer akil's challenge by realizing the dreams of
everyone alexis we will create beautiful unmistakable and innovative vehicles that
are the embodiment of something amazing from the moment they're summoned by their smart keys
the future is crafted from the unknown
visionaries ask what it looks like or sounds like
but Lexus
asks how it will feel a concept born of an all-new ev platform for seamless performance
with direct4 technology delivering power
and stability when you need it and connecting driver to the road with intuitive steer by wire
this is the Lexus lf-z electrified concept a future crafted to a level of confidence
you've never felt before advanced drive activated partnering with you on your journey
using advanced ai to help elevate every moment on the road and beyond how many for dinner
just the two of us setting mood to romantic
this is what the future feels like and the feeling is electric what do you think of the new concept
car as you can see the new lsd electrified concept is the beginning of a transformation here at lexus
in fact we have two more products revealed coming in 2021 and the excitement won't slow
down over the course of the next five years we plan to introduce 20 all new or redesigned
models increasing the diversity of choice of alignment to make sure of that the lexus
team including engineering design and branding members will soon move to our new technical center
at shimoyam this effort will unify the brand and enable a more rapid and agile approach
to new product development as we look toward our next chapter again thank you for joining us today
for more details about our future vision and the lsd electrified concept please check out our
discover lexus website or visit your local lexus website we also have a new al app available for
you to download where you can experience lexus in a new way we look forward to this amazing journey
and sharing the future with you we hope you agree that the feeling is electric see you soon