- Hey y'all, I'm Kori Ashton and it is
another Monday Marketing Minute.
Today I want to help us look at how to craft the narrative
as people are talking about our business or our services.
You want to think about this, because all the wackadoos
and all the wonderfuls, whatever they might be,
are out there talking about you.
So you certainly want to be able to respond
in an appropriate manner, in an appropriate time.
You certainly don't want a negative review
to sit out there unresponded to
for weeks or months at a time
because people will see that conversation
and it will deter them from working with you,
or from buying from you.
So we certainly want to have tools in place
to have our social listening ears on
and be sure that we can craft the narrative ourselves.
Let's go take a look at some tools.
So whether they're saying wonderful,
amazing things about you
or whether they're saying some
not so amazing things about you,
you absolutely need to be able to respond
in kinda almost a real time.
But unless you're just living at your computer,
or you have every notification annoying the heck
out of your Apple Watch or out of your phone for the day,
how the heck do you keep track
of so many people talking about
your services and your businesses?
Well there's actually software out there
that will help you do what's called social listening.
So there are resources like BirdEye,
and I'll put the link to all these that I'm giving you
in the description box below.
Some of these I've used, others I've not.
Some of 'em have free trials, others don't.
So I just want you to kind of do your own research,
but I want to mention a few of these to you
so that you can take your time, dig through,
and see if they could be of use for you.
So BirdEye allows you to kind of gather your own reviews.
It gives you a platform or portal
for your customers and your readers to come through
and click and actually put in their own words
and then they can either send it out to social media,
if it's all positive, or it can kind of do a capture
and send it to you if it's a negative review.
So a really cool kind of filtering system there.
Socialbakers as well as Sprout Social,
both of these are really great tools when it comes to
just literally setting up a monitoring system,
and kind of being alerted when somebody's talking
about your product or your brand.
And you absolutely, again, just want to be able
to have something like this out there,
giving you notifications.
For those of you who might be using Hootsuite,
they actually have something inside
that allows you to set up these notifications as well,
to be certain that you're getting alerts
when somebody's mentioning your name, your product.
And of course the absolute best way to handle this
is craft the narrative yourself
and put them on your website.
Reach out directly to your customers, to your consumers.
Ask them, ask your clients, will you write
a quick testimonial, will you give me a quick review?
And let me put it on my website.
And I'm going to challenge you to do this,
be certain not to call them testimonials,
because nobody really goes to Google
to search for WebTegrity testimonials.
They're looking for reviews on your business,
your brand, your product.
So be certain that you've named your page
or titled your page Reviews,
so that Google understands let's get this to the forefront
when somebody's doing a Google search.
Listen y'all, it is the start of the week,
it is your Monday, so now is the time
to set up these triggers, these alerts,
so that you're able to monitor this moving forward.
What you don't want to do is let a bad review
lapse on your social media, or let a tweet go out
that just kind of unfortunately
says some negative things about you
without a response.
And you certainly want to be able
to already have some canned responses in place.
So I'm going to challenge you to do this one last step.
Take time right now, while you're not flustered
or frustrated with somebody's negativity,
and write a really good response
that you can just kind of copy and paste
or have the ability to pull from in that heated moment
when you read something about a negative whackadoo
having a problem with your business or your service.
You don't want to take it personally.
You want to realize that they're frustrated,
and maybe it was just a misinterpretation
or a misunderstanding.
Maybe it was just a frustrated customer
that you really tried to help and could not resolve.
Either way, you need to be able
to respond to them in a very professional manner,
because we're all reading your reviews,
we're all watching how you respond.
And we want to do business with you,
and we also understand that there's going to be
some out there that you just can't please.
But it will be a response that makes all the difference.
I hope you're having a great Monday.
I'll see you later in the week for WordPress Wednesday.
Be sure to subscribe because every week
I'm creating content just like this
to help you improve your online marketing.
And do me a favor, will you leave a nice comment below?
Thanks y'all, bye bye!
Hey guys one last thing, won't it be interesting to see
if any of these four companies that I mentioned
actually have their own social listening ears on?
It'd be very interesting, a cool case study
to see who comments first and who wins
out of actually listening for their brand,
so let's call them out again.
Hootsuite, and their social listening tools;
Sprout Social, and their social listening tools;
BirdEye and their client review tools;
and Socialbakers, right?
So let's see who wins, and comments first on this video
or tweets to me.
I'd be very interested to see.
I hope y'all are having a great one,
see you next time!