today you're gonna learn eight ways to find a massive amount of leads for your business and the
best thing about these eight ways is they're not gonna cost you a single penny so let's get into it
so how do we get more customers for our business well we can either pay for them or we can get them
organically we'll touch on paid later on but the majority of this video the eight points are going
to be focused around how to get leads or new customers without having to pay for them and
to make this as easy as possible for you guys i'm literally going to sit here on the sofa and i'm
going to be going on this just screen showing just showing you how easy it is to generate leads for
any kind of business because there really is no excuse and no excuse in 2021 for you not to be
generating more customers for your company because you can find them in many different ways but the
first thing we need to do before we actually start looking for new customers is we really need to
make sure we understand who we are targeting we need to define our customer who are they what
do they do on the weekend what kind of age are they are they male are they female what are their
hobbies and interests and most importantly where do they hang out what platforms do they use where
are they best contactable okay these are all the things that we need to start understanding
because if not we're going to waste our time looking for potential clients in the wrong places
now of course not all of these places we're going to be going through today are going to be relevant
for you but at least 80 of them will be believe me so before you start using the strategies
we're going through today make sure you have a solid understanding of who your customer is
so anyway let's get straight into this okay so i'm just going to record my screen and we'll
get into it so the scenario will play out is i am a marketing company and i'm looking for
dentists i'm looking to work with dentists okay provide marketing services to the dentist
obviously adapt this whoever you're working with now the obvious place for us to begin is social
media we're in a world addicted to our mobile phones you only have to walk down the street and
see everybody scrolling through their news feeds they're just craving those dopamine fixes and so
even if you're b2b or b2c your customers are going to be on social media um so if i'm looking for
dentists look on facebook we can do dentists near me just in the search bar and we can find a whole
bunch of dentists in the local area that we can reach out to or put on our lead list now of course
if we do find one we want to work with that's suitable for us we've qualified them we need
to further qualify and actually find the business owner's details we always want to make sure we're
reaching out to the decision maker instead of reaching out to a business directly so let's
say this guy's name is tim and then i can click call now and i can give them a call or i can send
them a message straight from the facebook page but again make sure we qualify and we get the business
owner's details now if we don't want to do near me we can do dentists london for example if we're
looking further afield and we can follow the same premise and find a whole heap of different places
and now of course this is on my mobile phone you can do this on your your desktop and then you'll
be able to copy and paste information onto a spreadsheet much easier let's get rid of that
and then go on instagram now we can use linkedin by the way for the same premise we can pretty much
search linkedin dentist near me and you'll have exactly the same results as facebook but linkedin
instagram is a little bit different so if we were to want to go on search and we're going to go
dentist okay let's just find something okay this is the first one that's come up now if you follow
a a page on instagram what you'll notice will come up is we have this suggests tab okay and this is
gonna suggest loads of other similar pages to this so here we've got a whole bunch of other dentists
that we could put on our list and we could reach out to okay so we could follow all of these but
interestingly this time around on instagram we're finding a lot of these are personal profiles so
these are pretty much going to be decision makers straight away so that's really promising um so
it also kind of gets rid of that little bit of qualification that we need to do so that's how
we can use social media it really really is that easy to find leads and reach out to customers or
potential clients via social media these days there's no excuse um so safari let's go on what
can we do we can do freelance websites so we could do up work okay so upwork is a freelance website
where a lot of people list jobs that they need for filling so this is where we can search for people
who are actually actively looking for the service or product that you can provide to them so if i
log into upwork right now let me just quickly do this so you'd have to wait for me to do so so i'm
logged in and if we want to find people that are actively looking for our service and we could go
search and we could go dentist marketing for example i'm not sure what this is going to pull up
and we'll see if there's anything relevant to us so um london cosmetic dentist leads what's this
one here please we would like a thousand cosmetic dentist leads okay that's someone looking for
leads in that industry um it could be this is web design here presumably for dentistry um we've got
run facebook ad campaign for dontis and dentists so this is going to be a dentist which is actually
looking so facebook especially so has worked with office or dentist so here we go we have an actual
orthodontic dentist that is looking for somebody a facebook advertiser marketing company to actually
run their ads for them so here is a hot lead for us we can reach out to them we can pitch
them on our service straight away there are other websites as well like freelancer which i
don't have as much experience on um but upwork is a great place for you to begin if you want to have
a look around freelance websites now the third place we could look are forums places like quora
reddit or even facebook groups so if we go back over to google and if we search for example um
goodness look at my searches here these aren't my searches these are these are suggested searches
spider-man no way home trailer marvel which queen destiny we have a forecast heat wave
anyway okay and we can search for the actual questions our potential customers are asking so
uh let's say how to market uh dentists okay and let's do quora okay so it's going to throw up all
the searches for quora what are some of the best ways to market the dental practice perfect now
this is probably going to be asked by a dentist of some sort we can't see who's asked this on here um
but you can see lots of people who have actually asked these answered this question now
if we want to build an authority in our industry a great place for us to begin is by answering these
questions on behalf of people there are loads of these kind of questions on websites like quora
from people who are looking for your services here you can see more results there's a whole bunch
of people have asked relevant questions to our industry and therefore we can go ahead and we can
answer some of these questions provide a little bit of free value offer them a free consultation
call with us and we can get them set up have a discovery get them qualified and get them
signed up to our service again another place to be getting this slow stream of inbound leads because
when we actually answer these questions for people that's going to be evergreen on the website places
like quora and reddit rank really really well on google and that's going to stay there forever so
you're going to build this authority in your industry and get a slow stream of inbound
now another place we can look as i said is facebook okay so we can do facebook groups
let's go to facebook go on groups and let's go dentists um maybe just do dentist marketing
and see if there's any dentistry marketing groups so we have uh the dental business and
marketing group okay so we could join this group right now and here there's going to be a whole
bunch of a mix probably of other marketers looking for dentistry leads but and also
a large amount of dentists who are looking for marketers to advertise their service so
we can start building a bit of authority in here answering questions for people we can
dm people in here there's a whole bunch of leads for our business a nice hot bubbling pool of leads
for us to start out reaching to and and start signing up okay so using forums facebook groups is
a great place for you to begin number four we can utilize live audio groups now this is a new trend
relatively new trend we've just seen the pop-up of clubhouse everybody thought that social media
channel was going to come and go but it really is here to stay a lot of people using clubhouse now
we now have i think twitter spaces as well and shopify green as much spotify green room sorry
um so these are all places where we can join audio hangouts where people from relevant industries are
talking about all of the things that we want to be talking about okay all the juicy stuff depending
on your service so we could go on clubhouse and we can find a dentist marketing group and we see
we can provide value in that group and we can get inbound leads from that so
let's just test that theory go over to clubhouse um i did use clubhouse at the start to be honest i
got a bit lazy with that i haven't used it so much since um it's just finding the time to manage more
pro more social media channels um but if this is your kind of thing then do so so let's have
a look dentist founder of the confident dentist who's this guy we can see he's the owner of the
dental lich pin which is presumably a clinic he's an award-winning dentist so this is someone that
we could follow on here we could message them and say hey what dentist audio groups are you are you
joining what clubhouses are you joining um and yeah can i join in can i have the chance to speak
so you can provide some value and build a bit of authority we can go over to clubs and we can
look at we've got cosmic cosmetic dentistry here let's join that we can join business of dentistry
aesthetic dentistry the genuine dentist all of these clubs that we can join and when they host
these these these club rooms then we can join them and we can start providing value and we can start
speaking to potential leads okay it's like this one big group cold call where everybody's trying
to stick their all and provide enough value so somebody approaches them and allows them to sell
their service to them okay so join audio groups if you're up for doing that and make sure you check
out twitter spaces and uh spotify green room as well those two i haven't played with yet so if
you do that please drop me down a comment below let me know how you get on with those platforms
okay moving on the fifth thing i want to explore are offline networking events okay there's this
big stigma in the online space or entrepreneurs where i think there's probably a little bit of
ego where people just think okay it's not worth going to networking events i'm just
gonna talk to loads of people we don't really care about network of irrelevant businesses
but the reality of it is is those places are where you're forcing an environment to speak to people
who are other business owners who are potential customers to you um and you have to introduce
yourself and you have to give them a respect because you stood right in front of them you
can't really get out of this group and i've found networking groups to be very valuable
so if we want to explore networking groups we can do networking near me for example it's really easy
to find these places on google and let's just have a look and then there's normally a kind of
a list of events on google so here we go we've got events on google and not all of these will
be relevant to us so if you have a very niche uh product or if you have a very niche customer base
then you could do you could do conferences instead so for example we could do dentist conference okay
so we've got a dentist conference here so we've got young dentist conference dentistry conferences
we could also do dentists i wonder if we can do dentist marketing conference that'd be interesting
dental marketing conference 2022 okay here we go so this is the kind of place we want to get to
okay getting muddled get muddling get meddled in meshed in i can't speak today okay we want
to get in the midst of our potential customers okay we want to be rubbing elbows with these
people building a bit of rapport with them letting them know who we are handing out business cards um
and just generally mixing ourselves within that that hemisphere um so get yourselves to
marketing conferences get yourself to relevant uh conferences in your industry and local networking
events i'm just going to close this on my screen right now because the next couple of notes i don't
need this for but it's very very easy to find them events and i think that even psychologically away
from the leads that you can find from those events um it puts you in the right mindset
and it also immerses you in the industry so you can understand the ins and outs of your customers
a lot easier and i think that that that should not be underestimated the power of understanding
your potential customer because what that's going to do is give you a deeper understanding of how
to connect with those people and how to sell to those people so i always think conferences
are a very valuable thing to invest your time into now the next point number six that i want
to dive into today is i want to dive into cold calling which isn't necessarily a way to find
customers but it's a way to get customers it's a way to secure meetings and secure business
now i'm a massive advocate of cold calling i've worked in multiple cold calling centers my first
cold calling job i had to make 100 cold calls a day and believe me when i first started i was
absolutely terrified i used to walk to the end of the office i'd be shaking i'd be stammering over
my words i'd be reading my script like a robot but within my first three months of joining that cold
calling center i was one of the best performing cold callers in the company one of the top three
performers internationally and i paid off 5 000 pounds worth of debt that i joined that job with
and i learned that through repetition of cold calling i just got better and better with time
and there really is no secret to cold calling success it's repetition and the ability to be
resilient and take no a thousand times over to get that first yes and once you get that first yes
you understand what words you tweaked and what to do next time now i do have a whole playlist on my
channel about cold calling if that interests you i'll put a link somewhere maybe in the description
go watch that after this video um i truly believe that cold calling is one of the
most effective outreach strategies even still in 2021 as this is recorded because it allows
us to connect with people on a human level i think that sales is coming full circle okay we went from
cold calling all the time because that was one of our only methods to then emailing all
the time because it enabled lazy people and then we started messaging on social media and
that's still very very effective both of these ways are but now cold calling is coming full
circle because i think people crave that human interaction that they haven't necessarily got
in the last couple of years because everybody's been so absorbed with technology and new forms of
contacting people so definitely definitely make sure you're cold calling on that note
emailing number seven emailing is incredibly effective as well again i think it's really coming
full circle a lot of companies moved away from emailing and more onto social media more on to
other ways of outreach because they feel like it's a saturated way of contacting but the key
to successful emailing is making sure you are just unique in your outreach don't be copy and
pasting the same message to every single person the majority of person that doesn't have any
successful email is just doing that they copy and paste copy and paste copy and paste and they got
not getting any results and that's because you're not paying your prospects respect we have to pay
respect to our potential customers why would they invest the time in responding to somebody
that hasn't even invested the time to send them a personal outreach so when you're emailing someone
next time around make sure you add some kind of personalization right at the start compliment
them on a new product range compliment them on something you've seen on their blog on their news
page or on their personal instagram have some kind of way to build rapport with them and let
them know that they are not the only person they are not one of many people that you have reached
out to they need to feel like the only person that you have reached out to so put in that extra
bit of time i would much rather reach out to 10 companies and personalize every bit of outreach
then reach out to 20 companies and copy and paste the same message now that's not to be said that
you can't be efficient and use some hacks like you can still use automatic follow-up systems
that's absolutely fine but your initial outreach needs to need to need to be personalized and again
i've got some email tutorials on my channel i'll put some links in the description if you want to
check them out now where are we number eight what's number eight number eight is referrals
okay so this is really really important now i think a lot of businesses do not or or disregard
the importance or the influence that referrals can have when getting new potential customers
when we we work so hard to attain customers and retain customers but there is a level further
to to actually acquiring customers and that is getting them to become our sales team
we are providing a fantastic service we are providing we provide fantastic products we
ask for reviews then we need to be asking our customers to refer us to their friends and their
family we can incentivize that through discounts through through freebies or we can simply just ask
for a favor in our marketing agency the majority of our clients come to us from referrals through
existing clients and it's the easiest sale in the world a referral literally comes to us and
sells themselves to us as opposed to the other way around and i would always take referral clients
over doing cold outreach any day of the week and any established business which has great reviews
great customers great products great services should be implementing an effective referral based
scheme so make sure you're on on all review sites possible get yourself on trustpilot make sure you
have an automatic follow-up system to send out to your customers maybe after working with a customer
for a month or two months send them over an automatic email through your email software
and uh and ask them for a referral incentivize that if you think it's necessary but just make
sure you're doing so and your business will gain a life of its own and your customers will become
your sales team so that's a lot to get stuck into guys those are those are some of my my main ways
at the moment to to get clients now i've got a bonus point for you and it goes hand in hand
with this video and that is becoming an authority in your space and creating relevant content to
your customers now this youtube channel act as a monumental lead generator for me and my
businesses for our marketing agency for our agency academy for our learn ads ads training business
it acts as a way to provide free value to our potential customers gain their trusts
and so they feel confidence in our paid products okay we always strive to give more away for free
than other people have you paid for and if our free stuff is more valuable than our competitors
paid stuff then just imagine how valuable our paid content is our paid products and services
and so i would recommend to all companies all business owners to start building authority in
your industry start posting content on instagram start building authority on facebook groups
build authority through quora and reddit or create youtube videos start talking about your
products or services and start educating your customers so you can build their trust now this
is a solid way for you to guarantee that you will not have to do cold outreach or manual outreach
ever again your business can survive purely off inbound leads our marketing agency the atlanta
agency gets between 30 and 50 inbound leads every single month purely from the organic content we
put out online so it requires no outbound whatsoever so that is invaluable and it's a
long game and it's a slog and it requires a lot of consistency and resilience and at the start you're
not really getting a lot back but believe me when you start building on authority in your industry
it propels you above your competitors to levels that they can't even compete with now the other
thing of course you can do which we don't really have time to go through now is you can run paid
advertisement for your business now if you do want to run paid ads and that is something that we can
offer for you we offer a full lead generation service using services like facebook instagram
snapchat tick tick tock so if you do want to discuss working with our marketing agency you
can click a link in the description and apply to work with us today as an alternative if you want
me to create a video about how you can advertise your business online through paid ads and generate
leads that way to inbound leads through paid media then let me know drop me down a comment tell me
put the comments paid media or paid advertising and i'll make sure i'll create a video like
that in the future so that's it for me guys make sure you subscribe and i'll see you soon cheers